sellsellblog.blogspot.com
The Sell! Sell! Blog: We Are In The Age Of Phonies
http://sellsellblog.blogspot.com/2015/04/we-are-in-age-of-phonies.html
We Are In The Age Of Phonies. Classic Bill Bernbach quote. 8220;Today, everybody is talking ‘Creativity,’ and frankly, that’s got me worried. I fear lest we keep the good taste and lose the sell. I fear all the sins we may commit in the name of ‘Creativity.’ I fear that we may be entering an age of phonies. Sell Sell on Advertising. 30 April 2015 at 13:52. 15 May 2015 at 11:07. Truth Said with feeling. Subscribe to: Post Comments (Atom). This book might be just the reset button we all need" Bob Hoffman.
sellsellblog.blogspot.com
The Sell! Sell! Blog: Advertising Greatness #2: Avis
http://sellsellblog.blogspot.com/2008/09/advertising-greatness-2-avis.html
Advertising Greatness #2: Avis. It's 1962 in America, and the car rental market is pretty simple, Hertz are the leaders in the market by a country mile. Avis was failing, it had only 11% market share and hadn't made a profit in 13 years. In answer, Bernbach demanded that they got 90 days to learn about the business, that Avis run every ad without changing a thing, and that they didn't run any. Advertising until they'd got their actual service up to scratch. Thinking that advertising strategy is a separat...
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The Sell! Sell! Blog: The Unreasonable Man
http://sellsellblog.blogspot.com/2009/12/unreasonable-man.html
I was reading this post. On Dave Trotts excellent blog the other day, and it reminded me of this great quote by George Bernard Shaw:. The reasonable man adapts himself to the world; the unreasonable one persists to adapt the world to himself. Therefore all progress depends on the unreasonable man.". Sometimes in ad agencies, as in life, all people want you to do is to make their lives easier. To not rock the boat, or come up with anything difficult to do. The don't want you to be unreasonable. I thought ...
sellsellblog.blogspot.com
The Sell! Sell! Blog: The Centre For Common Fucking Sense In Marketing
http://sellsellblog.blogspot.com/2010/08/centre-for-common-fucking-sense-in.html
The Centre For Common Fucking Sense In Marketing. Advertising and marketing is filled with lots and lots of very smart, talented people, people who have good instincts and common sense. So why. Is it then that the bullshit-talkers and the purveyors of nonsense are in the ascendancy? The answer is simple. The bullshitters have the charts. Over here in smug Sell! So here we present the first. Poliakov's Pyramid Of Engagement. Sell Sell on Advertising. 24 August 2010 at 20:51. Adds the whiff of credibility.
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The Sell! Sell! Blog: Three Chords And The Truth - How Advertising Is Failing At The Basics
http://sellsellblog.blogspot.com/2009/12/three-chords-and-truth-how-advertising.html
Three Chords And The Truth - How Advertising Is Failing At The Basics. American songwriter Harlan Howard once described great country music as. Three chords and the truth. I'm not a country music fan, but it's as good a definition of music as I've ever heard. It boils country music down to what makes it one of the most popular genres in the world: the fact that people. To the messages and stories that it tells, and that once you have that thing -. At the heart of all good advertising is finding. And alth...
sellsellblog.blogspot.com
The Sell! Sell! Blog: In the ghetto (the creative ghetto that is)
http://sellsellblog.blogspot.com/2008/08/in-ghetto-creative-ghetto-that-is.html
In the ghetto (the creative ghetto that is). In The Ghetto" as sung by Mr. Eric Cartman. Over on Dave Trott's excellent blog. Got me to thinking about the modern creative ghetto. This is a system that has broken up the process of problem solving into sections, much like a production line of, say, a car manufacturer. Every department does its little part. And theoretically, if everyone does it well, the end result should be good, right? It's a big problem for the business, and it's a self-perpetuating pro...
sellsellblog.blogspot.com
The Sell! Sell! Blog: Alphabetical: UK/Mexico 2015
http://sellsellblog.blogspot.com/2015/08/alphabetical-ukmexico-2015.html
Have just designed this groin-grabbingly good identity for the British Council:. Why, when there are companies like Alphabetical, turning out consistently very good work, are the big briefs being handed to the giant lukewarm companies like Wolff Olins? Can you imagine how much nicer the olympics would have looked if it were in their hands? Get it together people. 5 August 2015 at 12:16. Cause Wolff Olins paid for lunch. Obviously. 6 August 2015 at 08:25. Subscribe to: Post Comments (Atom). Is Modern Adve...
sellsellblog.blogspot.com
The Sell! Sell! Blog: Education Connection Cringefest
http://sellsellblog.blogspot.com/2015/07/education-connection-cringefest.html
Some things are so ridiculously uncomfortable and cringeworthy that they just have to be shared. Watch through the gaps in your fingers on your face. Found via Robert Popper's site. Which is a treasure trove of the awkward, hilarious and plain weird. 29 July 2015 at 11:27. Gotta hand it to her though - that actress is a pro. You cant even see a hint of despair in her eyes! 29 July 2015 at 12:32. 29 July 2015 at 12:49. I respectfully put it to you, Anonymous 12:32, that your bar is set quite low. Im guess...
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The Sell! Sell! Blog: An Open Letter To All Of Advertising And Marketing From A Fairly Normal Bloke
http://sellsellblog.blogspot.com/2010/08/open-letter-to-all-of-advertising-and.html
An Open Letter To All Of Advertising And Marketing From A Fairly Normal Bloke. Sell Sell on Advertising. 16 August 2010 at 22:23. Good on you Brian! 17 August 2010 at 06:42. 17 August 2010 at 09:09. Brilliant letter. But be careful; if you keep talking sense, there is a danger that somebody might actually listen. Nah, youre right. Probably not. 17 August 2010 at 09:37. 17 August 2010 at 09:56. This was clearly written as part of a subtle word-of-mouth social media campaign for a brand of sausages. TV gol...
