services-marketing.blogspot.com
Services Marketing: December 2009
http://services-marketing.blogspot.com/2009_12_01_archive.html
Services Marketing, General Management, Branding, Marketing Management, Outsourcing, Offshore Outsourcing. Monday, December 07, 2009. Is it Back to the Woods for the Tiger? The point is how much of credibility is really riding on Tiger for Accenture or all the other brands he endorses? And how will it impact brand equity or sales? If it doesn't, then the larger question is "are brand ambassadors worth what they are paid for"? Will his excellence in the game prevail over his moral virtues?
services-marketing.blogspot.com
Services Marketing: Is it Back to the Woods for the Tiger?
http://services-marketing.blogspot.com/2009/12/is-it-back-to-the-woods-for-tiger.html
Services Marketing, General Management, Branding, Marketing Management, Outsourcing, Offshore Outsourcing. Monday, December 07, 2009. Is it Back to the Woods for the Tiger? The point is how much of credibility is really riding on Tiger for Accenture or all the other brands he endorses? And how will it impact brand equity or sales? If it doesn't, then the larger question is "are brand ambassadors worth what they are paid for"? Will his excellence in the game prevail over his moral virtues?
services-marketing.blogspot.com
Services Marketing: April 2012
http://services-marketing.blogspot.com/2012_04_01_archive.html
Services Marketing, General Management, Branding, Marketing Management, Outsourcing, Offshore Outsourcing. Tuesday, April 17, 2012. Cloud computing: drawing parallels from Telecom. 8220;It would be so nice if something made sense for a change.” ― Lewis Carroll. Way of putting cloud computing in perspective. If you had a brush with the telecom industry, you are most likely familiar with FAB. For the rest,. Is an acronym for. Systems, which I like to call as BOSS. BSS OSS=BOSS; Refer figure above. That ena...
services-marketing.blogspot.com
Services Marketing: Cloud computing: drawing parallels from Telecom
http://services-marketing.blogspot.com/2012/04/cloud-computing-drawing-parallels-from.html
Services Marketing, General Management, Branding, Marketing Management, Outsourcing, Offshore Outsourcing. Tuesday, April 17, 2012. Cloud computing: drawing parallels from Telecom. 8220;It would be so nice if something made sense for a change.” ― Lewis Carroll. Way of putting cloud computing in perspective. If you had a brush with the telecom industry, you are most likely familiar with FAB. For the rest,. Is an acronym for. Systems, which I like to call as BOSS. BSS OSS=BOSS; Refer figure above. That ena...
services-marketing.blogspot.com
Services Marketing: November 2009
http://services-marketing.blogspot.com/2009_11_01_archive.html
Services Marketing, General Management, Branding, Marketing Management, Outsourcing, Offshore Outsourcing. Sunday, November 29, 2009. And of course Web2.0 and social media marketing add a whole new twist to the tale! It is here that investments made in proactively managing influencer relationships can make a significant difference to a service provider and help win deals. Even though this is the 2nd degree of influencers, this is perhaps the all important category where most marketing investments are mad...
services-marketing.blogspot.com
Services Marketing: February 2006
http://services-marketing.blogspot.com/2006_02_01_archive.html
Services Marketing, General Management, Branding, Marketing Management, Outsourcing, Offshore Outsourcing. Sunday, February 19, 2006. Branding, not 'Brandishing'. This is the first of my post as a 'Blogger' and I'm getting started with extracts of an article that I wrote for our company e-zine with the above title. 8220;As is the case with any branding, the team started to tackle the first issue at hand, the LOGO”. Let’s get back to the text I reproduced. What is my disagreement? Easier said than done!
