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agency | Bertozzi's Bytesize
https://mbertozzi.com/tag/agency
Just a thought on. Whats this one about? April 28, 2016. Here is how many messages started post the Publicis announcement. ‘Wow some big changes down at Publicis! Hope everything is OK? 8217; Interesting that people start with concern, lovely as that is, it gets me thinking about change and how it is perceived. We hope that for our advertisers this becomes an exciting opportunity. My own role is changing and we are excited about the fact that we are creating a single Publics performance operation, Perfor...
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agency trading desks | Bertozzi's Bytesize
https://mbertozzi.com/tag/agency-trading-desks
Just a thought on. Whats this one about? Annual interview with Beet.tv in Cannes – entering good times in programmatic. July 6, 2015. Every year at Cannes before the Rubicon Panel we discuss with Andy at Beet.tv where things stand in the programmatic industry and this year we discussed a brighter future. 2014 was the lost year to the topic of transparency but I sense we are over that now and have moved on to programmatic strategy and all the possibilities. January 12, 2015. October 22, 2014. Because they...
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adtech | Bertozzi's Bytesize
https://mbertozzi.com/tag/adtech
Just a thought on. Whats this one about? Talking with Video Ad News on VivaKi, Fraud and the Meta DSP. September 25, 2015. Beettv interview on Publicis/Adobe AlwaysOn partnership. September 24, 2015. September 24, 2015. Talking at Dmexco about the Publicis and Adobe partnership and AlwaysOn. I probably should not have thrown some peanuts into my mouth just before. That aside I covered the DMP discussion and our partnership with Adobe under the AlwaysOn umbrella. Click the image below for video. I hope to...
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advertisers | Bertozzi's Bytesize
https://mbertozzi.com/tag/advertisers
Just a thought on. Whats this one about? BertozziBytesize: Straight talk is the missing link. May 25, 2016. It was a credit to the Festival organisers that we had nearly 40 advertisers in the room and no other adtech or agency people. Thank God because I was not kind to some of the other players in the ecosystem, although I believe fair. Since the event I have received some feedback that they enjoyed the discussion, at least some of them! But I still have not got to the point! The rest can go on email!
mbertozzi.com
Will media owners and tech vendors be scrutinised by procurement? | Bertozzi's Bytesize
https://mbertozzi.com/2015/06/11/bertozzibytesize-will-media-owners-and-tech-vendors-be-scrutinised-by-procurement
Just a thought on. Whats this one about? Will media owners and tech vendors be scrutinised by procurement? June 11, 2015. June 11, 2015. If the squeeze continues then how can an advertiser be happy that Criteo and Rocketfuel are taking 50 of their IO and turning it into revenue for themselves (published numbers). Is the only answer to that ‘they are not an agency of record? 8217; If you can squeeze a percentage point out of an agency, how about 10 from the people your dollars eventually end up with?
mbertozzi.com
Ryder Cup of programmatic – my review of US vs Europe programmatic | Bertozzi's Bytesize
https://mbertozzi.com/2015/03/30/ryder-cup-of-programmatic-my-review-of-us-vs-europe-programmatic
Just a thought on. Whats this one about? Ryder Cup of programmatic – my review of US vs Europe programmatic. March 30, 2015. First published in The Drum – click here. Back in 2010 when I started the European arm of VivaKi’s Audience On Demand, I had to turn to the US for everything. Half the companies I dealt with at the time had to turn to their data centres in the US just to make a bid, something that today would be impossible to imagine. Frustrating. So often the opinion was based on scale, not so...
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Bertozzi's Bytesize | just a thought on.. | Page 2
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Just a thought on. Whats this one about? Adblocking -please advertise responsibly. March 3, 2016. Ad-blocking, is now in its next chapter. The converted network in the form of Three is going to banish ads en masse. We have lived through a number of chapters in this story, we are reading fast because it is such a page-turner and on a panel a week or so ago I was asked a number of good questions. Let’s start with the advertisers, why are they not up in arms on this topic? One thing we could all do is not a...
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Marco Bertozzi | Bertozzi's Bytesize
https://mbertozzi.com/author/bertozzibytesize
Just a thought on. Whats this one about? My video interview with @Google ‘Think with innovators’ series. August 4, 2016. My interview with the Google series ‘Think with innovators’ looking back over my career and laying out some of the learnings. It brought back some great memories! Innovation is in your DNA. I think you can learn some of the skills that are required, but it goes back to ‘what motivates you? The motivation to innovate comes from within. June 4, 2016. June 7, 2016. At the same time I see ...
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Beet TV interview on advertisers and creative industry adapting to programmatic | Bertozzi's Bytesize
https://mbertozzi.com/2015/06/01/beet-tv-interview-on-advertisers-and-creative-industry-adapting-to-programmatic
Just a thought on. Whats this one about? Beet TV interview on advertisers and creative industry adapting to programmatic. June 1, 2015. June 1, 2015. A quick whirlwind tour of impact of programmatic on creative industry, changing media planning and buying practices as well as a look at how advertisers are adapting. PLEASE CLICK ON IMAGE FOR VIDEO. Stunned by Microsoft Hololens : Future in our hands. Will media owners and tech vendors be scrutinised by procurement? Leave a Reply Cancel reply. Today our SE...
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advertising | Bertozzi's Bytesize
https://mbertozzi.com/tag/advertising
Just a thought on. Whats this one about? When the last planner leaves the building, please turn off the light. June 4, 2016. June 7, 2016. Our industry is small, relatively speaking. There are three, maybe four parts to it. Agencies, Advertisers, Media Owners (in all their shapes and forms) and technology companies. I have no idea how many people in reality, hundreds of thousands globally let’s say. Have you seen the make up of those agencies? Why would anyone want to work in agencies? November 30, 2015.
