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Saturday, June 14, 2014. A Cockroach Promotion and More! Q: Everybody give a tumbler on a packet of tea and a comb on a packet of sugar. Is there any one promotion you have found more exciting than all this inane stuff? Joel R Shenvi, Mumbai. A: Joel, I am as tired of these inane promotions as you are. Promotions are meant to create. A positive blip for sale volume. Here is one from the mother market of them all, the United States of America. The American consumer is a typical 5. The next morning saw an ...

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AskHarishBijoor | askharishbijoor.blogspot.com Reviews
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Saturday, June 14, 2014. A Cockroach Promotion and More! Q: Everybody give a tumbler on a packet of tea and a comb on a packet of sugar. Is there any one promotion you have found more exciting than all this inane stuff? Joel R Shenvi, Mumbai. A: Joel, I am as tired of these inane promotions as you are. Promotions are meant to create. A positive blip for sale volume. Here is one from the mother market of them all, the United States of America. The American consumer is a typical 5. The next morning saw an ...
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AskHarishBijoor | askharishbijoor.blogspot.com Reviews

https://askharishbijoor.blogspot.com

Saturday, June 14, 2014. A Cockroach Promotion and More! Q: Everybody give a tumbler on a packet of tea and a comb on a packet of sugar. Is there any one promotion you have found more exciting than all this inane stuff? Joel R Shenvi, Mumbai. A: Joel, I am as tired of these inane promotions as you are. Promotions are meant to create. A positive blip for sale volume. Here is one from the mother market of them all, the United States of America. The American consumer is a typical 5. The next morning saw an ...

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askharishbijoor.blogspot.com askharishbijoor.blogspot.com
1

AskHarishBijoor: Out of Home?

http://askharishbijoor.blogspot.com/2014/03/out-of-home.html

Monday, March 31, 2014. Q: Why is the Out Of Home (OOH) industry gaining so much of moneys and attention? What’s the new change here? Who uses it most? Raveen Kumar, Mumbai. The marketer is therefore looking at OOH with a new vision set altogether. This is a sector slated to boom exponentially. In terms of economy and money spent on the medium, the medium delivers more than it eats in terms of money. This is a big draw as well. Q: Is there not a coffee over-load in the country today? Players are investin...

2

AskHarishBijoor: The Elevator Pictch, the VC and Hot Late Night TV slots

http://askharishbijoor.blogspot.com/2013/04/the-elevator-pictch-vc-and-hot-lte.html

Monday, April 01, 2013. The Elevator Pictch, the VC and Hot Late Night TV slots. Q: I am a start-up and have been told to make an elevator pitch. The VC has little time. What is the essence of an elevator pitch? Gubbi Sathish, Jamshedpur. A: Gubbi, let me say it crisply, in an elevator-pitch manner of writing. Q: Is the DVR (Digital Video Recorder) the biggest enemy of marketing? Are we not wasting money on television advertising without knowing what is going where, and what is being zapped? Apart from D...

3

AskHarishBijoor: October 2007

http://askharishbijoor.blogspot.com/2007_10_01_archive.html

Wednesday, October 24, 2007. Of In-sourcing and Out-sourcing. Q: Why are the large advertising agencies in a race to set up smaller outfits that cater to specific clients? A: Prasad, the size of business is big enough from these specific clients, and clients, particularly in sensitive. Churn areas such as telecom and retail are asking for it. These teams work. Solely on one client and become the outsourced advertising wing of the. Companies will in-source advertising teams into their organizations. Showe...

4

AskHarishBijoor: May 2007

http://askharishbijoor.blogspot.com/2007_05_01_archive.html

Tuesday, May 01, 2007. Q: The summer months witness several brands of Tourism dominating the advertising-scape. How do brands of Tourism work? Is there a difference from the soap and candy? Joy, tourism in any developing country is an upper-end brand. It is a category. That really sits atop the hierarchy of needs. If you really draw a pyramid, brands of food and beverages would occupy the. Lowest rung of the pyramid. Once a society satisfies these needs, you have. Pursuits as sport and adventure. Oversea...

5

AskHarishBijoor: September 2007

http://askharishbijoor.blogspot.com/2007_09_01_archive.html

Saturday, September 08, 2007. Amitabh Bachchan Versus Gattu. Q: A company is identified to a large extent with their logos. Once they go about the change, how does this logo change the relationship with the consumer? Smriti Ranjan Gupta, Mumbai. There is haste and where the typical gut-feel approach or the 'Nina test'. Has been used (Nina test being the test of the logo, where I the CEO, take. The logo home and show it to my wife, who approves it by the way it looks),. There is normally a disaster. Banan...

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AskHarishBijoor

Saturday, June 14, 2014. A Cockroach Promotion and More! Q: Everybody give a tumbler on a packet of tea and a comb on a packet of sugar. Is there any one promotion you have found more exciting than all this inane stuff? Joel R Shenvi, Mumbai. A: Joel, I am as tired of these inane promotions as you are. Promotions are meant to create. A positive blip for sale volume. Here is one from the mother market of them all, the United States of America. The American consumer is a typical 5. The next morning saw an ...

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