influenceprofessional.com
The Business of Influence | Category Archive | Uncategorized
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The Business of Influence. Reframing Marketing and PR for the Digital Age. The Business of Influence is a whack on the side of the head for traditional marketers. By focusing on influence instead of traditional marketing think it reframes and redefines everything that a modern marketer does. The Business of Influence should be found, dog-eared and jam-packed with marks in the margins on every successful CMO's desk." - Katie Delahaye Paine. RSS feed for this section. The 2nd edition of Attenzi. Social med...
philipsheldrake.com
Work IT: bring-you-and-your-own-everything - Philip Sheldrake
http://www.philipsheldrake.com/2015/08/work-it-bring-you-and-your-own-everything
First published to Gigaom Research. Cast your mind back a decade or more. Did you request specific hardware from your company’s IT team? If so, you started a trend that continues to play out to this day, and will continue to its logical and exciting conclusion. It’s useful to think of this in terms of Enterprise IT and Work IT. The enterprise owns Enterprise IT whereas the worker owns Work IT. In simple terms, Enterprise IT is focused on the organization, Work IT on organizing. Enterprise IT ...Sociocrat...
philipsheldrake.com
Philip Sheldrake - Page 2 of 55 -
http://www.philipsheldrake.com/page/2
Workfront and the future of work. The Future of Work Workfront Leap 2016. I'm in Orlando Florida this week with the Workfront. Team and their partners and customers for their annual Leap conference. It's my privilege to participate in a panel session on the future of work, and to deliver a session with the more grounded title. Making work suck less! As you can see from the stack here, the first too common affront I identify and tackle is what I generally call the '. X steps to heaven. Warning of severe c...
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Marketing and PR and the General Data Protection Regulation - Philip Sheldrake
http://www.philipsheldrake.com/2015/05/marketing-and-pr-and-the-general-data-protection-regulation
Marketing and PR and the General Data Protection Regulation. My main character in. Attenzi a social business story. The CEO Eli Appel, has this to say. Over lunch with his chairman:. Good business is about cooperative and interdependent relationships, always has been, yet the humanity was lost when organizations scaled way up during the 20th Century. We want to make those relationships more human again, but the answer can’t be to scale it all back down. We have to scale something else up. At least that a...
influenceprofessional.com
Attenzi 2nd edition, in association with Social Media Today | The Business of Influence
http://www.influenceprofessional.com/2013/10/attenzi-2nd-edition-in-association-with-social-media-today
The Business of Influence. Reframing Marketing and PR for the Digital Age. The Business of Influence is a whack on the side of the head for traditional marketers. By focusing on influence instead of traditional marketing think it reframes and redefines everything that a modern marketer does. The Business of Influence should be found, dog-eared and jam-packed with marks in the margins on every successful CMO's desk." - Katie Delahaye Paine. Attenzi 2nd edition, in association with Social Media Today.
philipsheldrake.com
The Influence View of Content – seeking something more useful than 'paid, owned, earned' - Philip Sheldrake
http://www.philipsheldrake.com/2011/11/the-influence-view-of-content-0-1
The Influence View of Content seeking something more useful than ‘paid, owned, earned’. Version 0.1 work in progress needing your critical feedback. Also available as a PDF. If that suits you better.]. Categorising media as Paid, Owned and Earned isn’t particularly useful. In fact, it simply appears to reinforce increasingly irrelevant functional silos. Definition: The Influence Scorecard serves as both the methodology for defining influence strategy and the tool for executing it. Summed up the situation...
publicsphere.typepad.com
mediations
http://publicsphere.typepad.com/mediations
Mediations comments on public relations theory and practice, with an emphasis on social media and communication ethics. Philip Young is project leader for NEMO: New Media, Modern Democracy at Campus Helsingborg, Lund University, Sweden. All views expressed here are personal and should not be seen as representing Lund University or any other organisation. Follow me on Twitter. Delivering the New PR. Global PR Blog Week. I am a Nobody. Making the News Conference. What has NEMO achieved? We knew our sample ...
philipsheldrake.com
#PRredefined - Philip Sheldrake
http://www.philipsheldrake.com/2014/03/prredefined
In my recent post, The social business mutuality stack. I describe PR theory as the foundation for social business. (You might like to read the post if your understanding of PR is what might be described as mainstream yes, PR has a reputation problem! Given the import, I added that I'd joined a new initiative to kick the tyres of PR theory and make sure it's fit for purpose in the 21st Century. Executive Director at Logos Institute for Crisis Management and Executive Leadership. Independent Public Relati...
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Content - an illustrated history - Philip Sheldrake
http://www.philipsheldrake.com/2011/01/content-an-illustrated-history
Content – an illustrated history. UPDATE 1: Thank you to Wired. And everyone else who has posted and shared our illustration :-). UPDATE 2: Now available in Slideshare format. UPDATE 3: Now available in 42MB hi-res jpeg format. For printing or anything else you fancy. UPDATE 4: Now available in Spanish. UPDATE 5: Taptu CEO Mitch Lazar loves our style (and the Taptu reference no doubt! So we agreed earlier this week to apply our illustrative style to Taptu's brand communications going forward. Cool. I am ...
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