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attribution101.com

Attribution 101

Insights on Digital Media, Attribution and Measurement. December 13th, 2016 by Steve Latham. In conjunction, we also announced the successful results of our partnership with Tapad and the eye-popping results from the Monarch case study. Read our cross-device partnership announcement. What’s Wrong with Cookie-based tracking? Solution: Cookieless Tracking Cross-Device Attribution. By incorporating cookieless tracking and 3rd party device graph to join user IDs we can:. Provide a more comprehensive view of ...

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Spur Interactive

Steve Latham

3701 ●●●●●y Dr.

Sui●●●490

Ho●●on , Texas, 77098

UNITED STATES

713 ●●●●8700
ve●●●●●●●●●@spurinteractive.com

View this contact

Spur Interactive

Steve Latham

3701 ●●●●●y Dr.

Sui●●●490

Ho●●on , Texas, 77098

UNITED STATES

713 ●●●●8700
ve●●●●●●●●●@spurinteractive.com

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Insights on Digital Media, Attribution and Measurement. December 13th, 2016 by Steve Latham. In conjunction, we also announced the successful results of our partnership with Tapad and the eye-popping results from the Monarch case study. Read our cross-device partnership announcement. What’s Wrong with Cookie-based tracking? Solution: Cookieless Tracking Cross-Device Attribution. By incorporating cookieless tracking and 3rd party device graph to join user IDs we can:. Provide a more comprehensive view of ...
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Attribution 101 | attribution101.com Reviews

https://attribution101.com

Insights on Digital Media, Attribution and Measurement. December 13th, 2016 by Steve Latham. In conjunction, we also announced the successful results of our partnership with Tapad and the eye-popping results from the Monarch case study. Read our cross-device partnership announcement. What’s Wrong with Cookie-based tracking? Solution: Cookieless Tracking Cross-Device Attribution. By incorporating cookieless tracking and 3rd party device graph to join user IDs we can:. Provide a more comprehensive view of ...

INTERNAL PAGES

attribution101.com attribution101.com
1

Inefficiencies of Exchange Traded Media » Attribution 101

http://www.attribution101.com/online-measurement-analytics/inefficiencies-of-exchange-traded-media

Insights on Digital Media, Attribution and Measurement. Inefficiencies of Exchange Traded Media. January 21st, 2014 by Steve Latham. Leave a reply ». Encore’s latest POV on Inefficiencies of Exchange Traded Media was published by AdExchanger. On January 21, 2014. You can read the article on AdExchanger. Or read the POV below. Optimizing media starts with eliminating wasted spending. In the RTB world, waste can take many forms:. Non-viewable ads: These are legitimate ads that are not viewable by the user.

2

Encore » Attribution 101

http://www.attribution101.com/tag/encore

Insights on Digital Media, Attribution and Measurement. Posts Tagged ‘Encore’. The Problem With Attribution. July 17th, 2015. Repost of my Data Driven Thinking byline published by AdExchanger. In recent months we’ve heard some noise about the problems with using multi-touch attribution to measure and optimize ad spend (see articles in Adexchanger. My view is that these naysayers are either painting with too big of a brush or they’re missing the canvas altogether. Put The Big Brush Away. By excluding freq...

3

RTB attribution » Attribution 101

http://www.attribution101.com/tag/rtb-attribution

Insights on Digital Media, Attribution and Measurement. Posts Tagged ‘RTB attribution’. Investing Confidently (and Safely) in Programmatic. March 28th, 2015. Over the past few years, we’ve spent a lot of time advising Brands and Agencies on the challenges and risks associated with Programmatic buying. While the promise of self-optimizing buying. Is intriguing, it doesn’t replace the need for objective, rational analysis. Is typically based on a broken model. Cross-channel, full-funnel insights. But opted...

4

Programmatic attribution » Attribution 101

http://www.attribution101.com/tag/programmatic-attribution

Insights on Digital Media, Attribution and Measurement. Posts Tagged ‘Programmatic attribution’. Investing Confidently (and Safely) in Programmatic. March 28th, 2015. Over the past few years, we’ve spent a lot of time advising Brands and Agencies on the challenges and risks associated with Programmatic buying. While the promise of self-optimizing buying. Is intriguing, it doesn’t replace the need for objective, rational analysis. Is typically based on a broken model. Cross-channel, full-funnel insights.

5

media measurement » Attribution 101

http://www.attribution101.com/tag/media-measurement

Insights on Digital Media, Attribution and Measurement. Posts Tagged ‘media measurement’. Observations on the Attribution Market. July 7th, 2014. Over the years we’ve analyzed more than 100 brand and agency campaigns of all sizes – from the largest CPG companies in the world, to emerging challengers in Retail, Automotive, Travel and B2B. Based on these experiences, here are 5 observations that I’ll share today:. We are still early in the adoption curve. To address the unmet need of unifying data to have ...

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blog.spurinteractive.com blog.spurinteractive.com

Strategy » Attribution 101

http://blog.spurinteractive.com/strategy

Insights on Digital Media, Attribution and Measurement. Archive for the ‘Strategy’ category. Laquo; Older Entries. It’s Time for Brands to Lead. January 23rd, 2016. Better begins with the Advertiser. I love the new Vonage ad about Better. It’s not only clever and funny, it emphasizes that Better should be the goal of every brand. It’s time for brands to become active participants in developing (and demanding) better insights that will drive better business results. Brands and Digital Attribution. To avoi...

blog.spurinteractive.com blog.spurinteractive.com

Measurement » Attribution 101

http://blog.spurinteractive.com/online-measurement-analytics

Insights on Digital Media, Attribution and Measurement. Archive for the ‘Measurement’ category. Laquo; Older Entries. It’s Time for Brands to Lead. January 23rd, 2016. Better begins with the Advertiser. I love the new Vonage ad about Better. It’s not only clever and funny, it emphasizes that Better should be the goal of every brand. It’s time for brands to become active participants in developing (and demanding) better insights that will drive better business results. Brands and Digital Attribution.

encoremetrics.com encoremetrics.com

Pricing | Encore

http://www.encoremetrics.com/pricing

Advanced Insights you can actually afford. Advanced insights shouldn’t have to cost an arm and a leg. While our competitors built systems that rely on armies of people to manage your data and serve your account, we wrote software to automate processes and enable you to become self-sufficient. If you’re tired of paying for all the people behind the curtain, we offer a flexible, affordable pricing model that fits most (if not all) digital budgets. Private Label and API. The Growing Need for Device Bridging.

encoremetrics.com encoremetrics.com

Account Manager (NYC) | Encore

http://www.encoremetrics.com/company/positions/account-manager-nyc

Is looking for an experienced Account Manager. With a solid background in media measurement and a track record of successfully managing client relationships. We are looking for smart, passionate, results-oriented professionals who enjoy learning while helping clients succeed. Candidate must be based in or near New York City. Account Managers are responsible ensuring the success of client relationships. Serving as primary point of contact, relationship manager and advisor to clients. Project planning and ...

blog.spurinteractive.com blog.spurinteractive.com

Marketing » Attribution 101

http://blog.spurinteractive.com/marketing

Insights on Digital Media, Attribution and Measurement. Archive for the ‘Marketing’ category. Laquo; Older Entries. It’s Time for Brands to Lead. January 23rd, 2016. Better begins with the Advertiser. I love the new Vonage ad about Better. It’s not only clever and funny, it emphasizes that Better should be the goal of every brand. It’s time for brands to become active participants in developing (and demanding) better insights that will drive better business results. Brands and Digital Attribution. To avo...

encoremetrics.com encoremetrics.com

Client Services Manager (NYC) | Encore

http://www.encoremetrics.com/company/positions/technical-client-services-manager-nyc

Client Services Manager (NYC). Encore Media Metrics is looking for smart and talented Client Service Managers. Who are seeking to play an integral role in our success. Encore helps leading brands optimize online media spend through advanced media measurement and analytics. As a leader in algorithmic attribution, Encore offers the opportunity to be on the cutting edge of digital media in a fast-paced, rapidly growing space. Work with account teams and serve as technical POC to clients. Strong attention to...

encoremetrics.com encoremetrics.com

Customers | Encore

http://www.encoremetrics.com/customers

Trusted by smart marketers around the globe. We’ve had the opportunity to serve clients of all sizes around the globe, spanning most industries including CPG, Finance, Pharma, Travel, Automotive, Apparel, Retail and Non-profits. From the biggest marketers in the world to emerging ventures, we’ve helped them all improve ROI while gaining much deeper insight into media performance and customer engagement cycles. Gunnard Johnson, SVP Analytics, Centro. Kyle Lebet, Digital Media Director, 22squared. Encore’s...

encoremetrics.com encoremetrics.com

Company | Encore

http://www.encoremetrics.com/company

Pioneers in making sense of media. We started Encore to meet an unmet need for better insights. Our story dates back to 2004 when we were planning, buying and optimizing display, search, email and other digital media for Fortune 500, mid-market and startup companies. While the size and type of clients varied, they were all seeking answers to help them improve ROI from their media dollars. Since we launched in 2011 we’ve successfully served dozens of clients across industries including CPG, Finance, Trave...

encoremetrics.com encoremetrics.com

Partners | Encore

http://www.encoremetrics.com/partners

Meet your new best friend for analytics. Since day one, we’ve been making partners look good to their advertisers. Ensemble Private Label was designed to be the platform of choice for agencies, ad servers, media management platforms and consulting firms. Delivered advanced insights and media recommendations as an extension of your brand on commercial terms that make sense for our partners and their advertisers. Private Label and API. The Value of Data: Our POV on Verizon-AOL.

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求職者が応募に至るまでの 経路 を解析し、統計的に有効な 行動特性 から最適な採用戦略を立案 実行します。 採用サイトのボトルネック 離脱ページ を改善して、応募者が4倍に増えた 検索連動型広告とIndeedの効果に驚いている 競合がインターネット採用に力を入れていると聞いて危機感を感じていた 一刻も早くインターネットを使った自社採用のノウハウを確立しておきたい。 著書に 今すぐ標準レポートを卒業したい GoogleアナリティクスWeb解析の強化書 検索上位を最速で実現するWordPress SEOの極意 集客力がメチャ高いビジネスブログをWordPressで作る がある。 クロスリスティング、 美人時計ほかWeb広告専業代理店にて、リスティング リマーケティング LP改善のコンサルタントとして従事。 これまで活用してきた、 Google AdWords Yahoo! プロモーション広告 に加え、 Indeed を活用した採用戦略をご提案して […]. 人材採用におけるトレンドは 有効求人倍率 と、ボーナスや年度の切れ目などの 季節トレンド で掴むことができます。

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Attribution 101

Insights on Digital Media, Attribution and Measurement. December 13th, 2016 by Steve Latham. In conjunction, we also announced the successful results of our partnership with Tapad and the eye-popping results from the Monarch case study. Read our cross-device partnership announcement. What’s Wrong with Cookie-based tracking? Solution: Cookieless Tracking Cross-Device Attribution. By incorporating cookieless tracking and 3rd party device graph to join user IDs we can:. Provide a more comprehensive view of ...

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