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audienceconnections.blogspot.com

Audience Connections - Strategic marketing for orchestra, symphony, performing arts.

Tuesday, February 07, 2006. Customer Relationship Management: Getting More From Your Core. Statistics show that every year a consistent number of audience members die or move away. That is unavoidable. But what is avoidable is losing people who give up their connection to organizations because of time, interest or finances. If you are in the New York area on February 16, please join a workshop I am giving, entitled: Customer Relationship Management: Getting More From Your Core. Participating will grant y...

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Audience Connections - Strategic marketing for orchestra, symphony, performing arts. | audienceconnections.blogspot.com Reviews
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Tuesday, February 07, 2006. Customer Relationship Management: Getting More From Your Core. Statistics show that every year a consistent number of audience members die or move away. That is unavoidable. But what is avoidable is losing people who give up their connection to organizations because of time, interest or finances. If you are in the New York area on February 16, please join a workshop I am giving, entitled: Customer Relationship Management: Getting More From Your Core. Participating will grant y...
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3 happy new year
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6 stephen belth
7 ad advise
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9 arts journal adaptistration
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by stephen belth,0 comments,happy new year,1 comments,back to home,stephen belth,ad advise,team marketing,arts journal adaptistration,amn new media,arts marketing network,artsmarketing org,boston symphony orchestra,boston pops,the cleveland orchestra
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Audience Connections - Strategic marketing for orchestra, symphony, performing arts. | audienceconnections.blogspot.com Reviews

https://audienceconnections.blogspot.com

Tuesday, February 07, 2006. Customer Relationship Management: Getting More From Your Core. Statistics show that every year a consistent number of audience members die or move away. That is unavoidable. But what is avoidable is losing people who give up their connection to organizations because of time, interest or finances. If you are in the New York area on February 16, please join a workshop I am giving, entitled: Customer Relationship Management: Getting More From Your Core. Participating will grant y...

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audienceconnections.blogspot.com audienceconnections.blogspot.com
1

Audience Connections - Strategic marketing for orchestra, symphony, performing arts.: The Pen Is Mightier Than The Paintbrush

http://audienceconnections.blogspot.com/2005/12/pen-is-mightier-than-paintbrush.html

Tuesday, December 13, 2005. The Pen Is Mightier Than The Paintbrush. When examining the demographics of an active arts patron, one characteristic consistently rises to the top. Education level. Active symphony goers, theater ticket buyers, dance patrons, and fine arts lovers may have ages and occupations which place them from young professional to retirees, but what they do to have in common is that they are college graduates and beyond. How is this useful? A small Midwestern symphony orchestra was late ...

2

Audience Connections - Strategic marketing for orchestra, symphony, performing arts.: August 2005

http://audienceconnections.blogspot.com/2005_08_01_archive.html

Friday, August 19, 2005. For those arts organizations that can afford it, print and broadcast media can take up a substantial portion of the advertising budget and marketing mix. Costs of advertising are ever increasing and every dollar spent requires even more justification. For the sake of this discussion, ads are divided into two categories: image ads and destination ads. Destination ads are defined as those ads that consumer actively seek out. Consumers may deliberately seek the arts pages in the...

3

Audience Connections - Strategic marketing for orchestra, symphony, performing arts.: Ad Advise

http://audienceconnections.blogspot.com/2005/08/ad-advise.html

Friday, August 19, 2005. For those arts organizations that can afford it, print and broadcast media can take up a substantial portion of the advertising budget and marketing mix. Costs of advertising are ever increasing and every dollar spent requires even more justification. For the sake of this discussion, ads are divided into two categories: image ads and destination ads. Destination ads are defined as those ads that consumer actively seek out. Consumers may deliberately seek the arts pages in the...

4

Audience Connections - Strategic marketing for orchestra, symphony, performing arts.: Evaluating Websites: Entering Dangerous Waters

http://audienceconnections.blogspot.com/2005/09/evaluating-websites-entering-dangerous.html

Tuesday, September 13, 2005. Evaluating Websites: Entering Dangerous Waters. Consultant and a popular arts management blogger, Drew McManus, has developed his personal review of orchestra websites. There are two major flaws with his process. First, McManus is offering a personal opinion on a complex process without proper evaluation tools. He says that his criteria "were not examined on the subjective basis of color schemes, layout, graphics, or other aesthetic qualities." But they were based on ...Havin...

5

Audience Connections - Strategic marketing for orchestra, symphony, performing arts.: December 2005

http://audienceconnections.blogspot.com/2005_12_01_archive.html

Tuesday, December 13, 2005. The Pen Is Mightier Than The Paintbrush. When examining the demographics of an active arts patron, one characteristic consistently rises to the top. Education level. Active symphony goers, theater ticket buyers, dance patrons, and fine arts lovers may have ages and occupations which place them from young professional to retirees, but what they do to have in common is that they are college graduates and beyond. How is this useful? A small Midwestern symphony orchestra was late ...

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Audience Connections - Strategic marketing for orchestra, symphony, performing arts.

Tuesday, February 07, 2006. Customer Relationship Management: Getting More From Your Core. Statistics show that every year a consistent number of audience members die or move away. That is unavoidable. But what is avoidable is losing people who give up their connection to organizations because of time, interest or finances. If you are in the New York area on February 16, please join a workshop I am giving, entitled: Customer Relationship Management: Getting More From Your Core. Participating will grant y...

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