kirbywinfield.com
KirbyWinfield.com: May 2012
http://www.kirbywinfield.com/2012_05_01_archive.html
Online advertising through the eyes of a cynic. Tuesday, May 29, 2012. 6 Reasons to Ignore Doubters of Digital. The horse is here to stay, but the automobile is only a novelty." - President of Michigan Savings Bank, 1903, advising Henry Ford's lawyer not to invest in the Ford Motor Company. The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular? Associates of David Sarnoff, manager of an early US radio network, 1920s. Tuesday, May 22, 2012.
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KirbyWinfield.com: January 2012
http://www.kirbywinfield.com/2012_01_01_archive.html
Online advertising through the eyes of a cynic. Friday, January 13, 2012. My First Randomly Encountered Adjacency Gaffe of 2012. Subscribe to: Posts (Atom). My First Randomly Encountered Adjacency Gaffe of 2. MediaPost Online Media News. Occam's Razor by Avinash Kaushik. Simple template. Powered by Blogger.
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KirbyWinfield.com: July 2012
http://www.kirbywinfield.com/2012_07_01_archive.html
Online advertising through the eyes of a cynic. Monday, July 23, 2012. Unanswered Q&A from Viewable Impressions Webinar. I recently participated in a lively Webinar panel. With Mike Leo and Manu Warikoo of Operative, and Julian Zilberbrand of SMG. Here are some great questions that came in, and my answers. Mike Renfro Sr Dir Ad Sales Seeking Alpha: have many publishers have actually moved to 100% "In-View"? Jim Schrand Dir of Data Strategy: If it's pay for performance, then it would seem that viewability...
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KirbyWinfield.com: December 2011
http://www.kirbywinfield.com/2011_12_01_archive.html
Online advertising through the eyes of a cynic. Tuesday, December 20, 2011. Why you must have verification when buying RTB. I was in London a few weeks ago talking over a few Guiness Extra Colds with my main man Jake King. And he dropped some gems on me. I admittedly know much less about the guts of RTB than I ought to. Now I know a little more. Thought I'd share (and see whether any RTB-ers can refute this). Why does this matter? This is due to the fact that the platform aggregates each inventory source...
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KirbyWinfield.com: December 2012
http://www.kirbywinfield.com/2012_12_01_archive.html
Online advertising through the eyes of a cynic. Thursday, December 6, 2012. 2012 KPCB Internet Trends Year-End Update. From Kleiner Perkins Caufield and Byers. Wednesday, December 5, 2012. The Year In Viewable Impressions: A Trade Press Retrospective. If 2012 wasn't the year of the viewable impression, it was certainly the year of the article about the viewable impression. And coverage is, unsurprisingly, heating up while adoption spikes as we approach Q1 2013. Date: December 3, 2012. One-liner: “ ...
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KirbyWinfield.com: Myths Busted: Kinder, Gentler Workplace Not Effective
http://www.kirbywinfield.com/2015/03/myths-busted-kinder-gentler-workplace.html
Online advertising through the eyes of a cynic. Tuesday, March 10, 2015. Myths Busted: Kinder, Gentler Workplace Not Effective. Basically: Happiness sucks, conflict rocks, mistakes rule, toys distract, and cultural fit's a killer. Adding my own to this list: Open floor plans must die. Subscribe to: Post Comments (Atom). Dont Go Out to Raise Too Early.and Other Cautio. How Early Stage VC Became a Thing. Myths Busted: Kinder, Gentler Workplace Not Effect. 5 Tips For Building a Strong Corporate Board.
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KirbyWinfield.com: March 2015
http://www.kirbywinfield.com/2015_03_01_archive.html
Online advertising through the eyes of a cynic. Wednesday, March 11, 2015. Don't Go Out to Raise Too Early.and Other Cautionary Tales. What the Seed Funding Boom Means for Raising a Series A - First Round Review. Tuesday, March 10, 2015. How Early Stage VC Became a Thing. Great podcast/video from @msuster and SoftTech's Jeff Clavier. Myths Busted: Kinder, Gentler Workplace Not Effective. Basically: Happiness sucks, conflict rocks, mistakes rule, toys distract, and cultural fit's a killer.
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KirbyWinfield.com: November 2011
http://www.kirbywinfield.com/2011_11_01_archive.html
Online advertising through the eyes of a cynic. Friday, November 18, 2011. I like these guys a lot, but saying comScore's metrics aren't relevant for RTB betrays a pretty superficial understanding of what comScore actually does. I try to help them "get it" here. Thursday, November 3, 2011. Late for a call or meeting? 5 Things You Are Telling Me When You Are 5 Minutes Late For a Call (Without Emailing). 1 You believe my time is less important to me than yours is to you. Subscribe to: Posts (Atom).
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KirbyWinfield.com: October 2012
http://www.kirbywinfield.com/2012_10_01_archive.html
Online advertising through the eyes of a cynic. Monday, October 8, 2012. A Press Release Isn't a Partnership. Let’s get one thing clear: Supporting partners and clients via participation in case studies, white papers, events, press, and social media is just good business. Here are a few tips I have picked up along the way that might help you clear some of the most common hurdles faced in the ad tech biz dev game. Treat a signed agreement like a qualified lead. Deal-signing authority counts less than the ...
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KirbyWinfield.com: October 2011
http://www.kirbywinfield.com/2011_10_01_archive.html
Online advertising through the eyes of a cynic. Monday, October 24, 2011. If I am Steve Ballmer. I buy Yahoo, AppNexus and MOAT. Collapse Dapper, MOAT, RMX, Atlas, 5to1, AdCenter, et al into a superserver/end to end platform with buyside RTB SEM and Display bid management and optimization, creative optimization, engagement mapping and CPE support, yield optimization and supply side data management. This provides a true challenge to looming DCLK/GOOG dominance. And let O'Kelley. Wednesday, October 19, 2011.
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