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The Media Innovation

We are two students from Media Innovation Delta Year, currently taking our final year project. This blog is created in order to document our research and findings about our chosen topic, which is CSL's Blueberry Smartphone line. We hope we can share some of our findings, our plans to help re-brand the product line and most importantly learn something new from this exciting experience. Thank you for visiting! Sincerely, Syazwan A. Rahman-1061108393. Subscribe to: Posts (Atom). View my complete profile.

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The Media Innovation | awanganhijau.blogspot.com Reviews

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We are two students from Media Innovation Delta Year, currently taking our final year project. This blog is created in order to document our research and findings about our chosen topic, which is CSL's Blueberry Smartphone line. We hope we can share some of our findings, our plans to help re-brand the product line and most importantly learn something new from this exciting experience. Thank you for visiting! Sincerely, Syazwan A. Rahman-1061108393. Subscribe to: Posts (Atom). View my complete profile.

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2 email this

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7 older posts

8 about us

9 mediainnovation

10 situation analysis

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The Media Innovation | awanganhijau.blogspot.com Reviews

https://awanganhijau.blogspot.com

We are two students from Media Innovation Delta Year, currently taking our final year project. This blog is created in order to document our research and findings about our chosen topic, which is CSL's Blueberry Smartphone line. We hope we can share some of our findings, our plans to help re-brand the product line and most importantly learn something new from this exciting experience. Thank you for visiting! Sincerely, Syazwan A. Rahman-1061108393. Subscribe to: Posts (Atom). View my complete profile.

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awanganhijau.blogspot.com

1

The Media Innovation: TVC Animatics Ideation

http://awanganhijau.blogspot.com/2010/09/tvc-animatics-ideation_30.html

The animatics i planned will be based on the main idea of showing how CSL Blueberry changes your lifestyle to a more connected, fun and fresh one. The main idea will be a clashing of two distinct styles,. 1) a reality like normal style of footage, shot using film camera, with the saturations. Toned down to imply boringness, dull, and will be the perfect contrast for the later part. 2) the second part will be using computer generated images, more specifically cell-shaded. Here is the marker-rendered panels.

2

The Media Innovation: The Product

http://awanganhijau.blogspot.com/p/product.html

21: The Product Background. 23: The Product Range. As mentioned before, there are 14 Blueberry models that are currently in retail throughout Malaysia with a few models being planned to be released in the 3. From interviews done with CSL authorized dealers and CSL Service Centres, there are two best sellers identified out of the 14 models available. These two models are Blueberry A9500 and Blueberry i6800. Blueberry A9500 (left) and Blueberry I6800 (right). GPRS, EDGE, 3G, WLAN,. WAP 20/xHTML, HTML.

3

The Media Innovation: Current Customer and Stakeholders

http://awanganhijau.blogspot.com/p/current-customer-and-stakeholders.html

Current Customer and Stakeholders. ACurrent Customer and Stakeholders. Gender : Male and Female. Education : Undergraduate and Postgraduate. Occupation : White Collar. Income : RM 1600 – RM 2400. Race and Ethnicity : All races. Geographic Location : Urban. Perception : Smartphone enthusiasts. Learning : Friends, Print Ads, and Magazines, Word of mouth. Motivations and needs : Want the latest smartphone technologies with lower price. Attitude : Thrifty and are not brand conscious. View my complete profile.

4

The Media Innovation: CSL Website Ideation

http://awanganhijau.blogspot.com/2010/09/csl-website-ideation.html

What is my ideation for the website? After creating the Logo and CSL Planet, I began to start on my website. I play with the CSS and jQuery because many great product seller website like iPhone,Nokia and Sony using the CSS.This is because it is easy to show load of information, images and design. Below is the description of my website and scripts that I have used.The look and design of my website has the element of the CSL Planet (like seen at the website background image and color scheme.). The main obj...

5

The Media Innovation: Direct and Indirect Competitors

http://awanganhijau.blogspot.com/p/direct-and-indirect-competitors_1445.html

Direct and Indirect Competitors. 61: Identifying Direct and Indirect Competitors. ADirect Competitors and Competitors. CDirect Competitors Product Features. Qute is the latest product by Ximax and it is has the newest 3G features with front and back camera which is more advanced than all their direct competitors. Their target audience would be teenagers or early graduates which have income range between RM 1000 – RM 1600 per month. Subscribe to: Posts (Atom). View my complete profile.

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The Media Innovation

We are two students from Media Innovation Delta Year, currently taking our final year project. This blog is created in order to document our research and findings about our chosen topic, which is CSL's Blueberry Smartphone line. We hope we can share some of our findings, our plans to help re-brand the product line and most importantly learn something new from this exciting experience. Thank you for visiting! Sincerely, Syazwan A. Rahman-1061108393. Subscribe to: Posts (Atom). View my complete profile.

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