awconsultinggroup.blogspot.com
AW Consulting Group: May 2009
http://awconsultinggroup.blogspot.com/2009_05_01_archive.html
Wednesday, May 20, 2009. Effective Use of Conversations in a Social Media Context. Facebook’s recent layout change prompted push-back from users and application developers alike. While the merits of the changes are debatable, it is apparent that Facebook has placed renewed emphasis on newsfeed as a primary channel for user interaction. Concurrently with this action, Facebook has also minimized the the role of apps within the ecosystem. Fewer advertisers are able effectively utilize both approaches in ter...
awconsultinggroup.blogspot.com
AW Consulting Group: August 2008
http://awconsultinggroup.blogspot.com/2008_08_01_archive.html
Thursday, August 7, 2008. Common Approaches to Advertising on Facebook - Part 2. To elaborate on the common advertising approaches, I've attempted to list out Pros and Cons of each approach. Pros: Ability to customize creatives. To audience; familiar approach. Cons: May be blocked - mentally by audience or physically by various ad blocking utilities; tired approach and low ROI when measured in terms of actual conversions. Cons: Same as above. Co-branding arrangements with popular applications. That could...
awconsultinggroup.blogspot.com
AW Consulting Group: July 2008
http://awconsultinggroup.blogspot.com/2008_07_01_archive.html
Thursday, July 31, 2008. I'll be updating this blog with relevant articles, thoughts and questions regarding social media and social shopping in particular. Some questions that I will endeavor to answer:. How does a merchant engage with users via social media? Once an effective approach has been found, how does the merchant monetize it? Assuming that a merchant is successfully monetizing a given approach, how can the merchant optimize the experience for maximizing conversions (sales).
awconsultinggroup.blogspot.com
AW Consulting Group: Social Media Questions
http://awconsultinggroup.blogspot.com/2008/07/social-media-questions.html
Thursday, July 31, 2008. I'll be updating this blog with relevant articles, thoughts and questions regarding social media and social shopping in particular. Some questions that I will endeavor to answer:. How does a merchant engage with users via social media? Once an effective approach has been found, how does the merchant monetize it? Assuming that a merchant is successfully monetizing a given approach, how can the merchant optimize the experience for maximizing conversions (sales).
awconsultinggroup.blogspot.com
AW Consulting Group: Social Media Mandate
http://awconsultinggroup.blogspot.com/2008/08/social-media-mandate.html
Friday, August 1, 2008. From pitching to and performing ad hoc surveys on over 700 retailers across various industries, it would appear that most retailers fall into the following categories:. Aware of the emergence of social media and the power of social networks. Interested in getting more information on how they leverage this niche. Not sure how to approach sales and marketing in social networks. Do not have a firm corporate mandate to invest and pursue opportunities. Facebook: 80 million users. Http:...
awconsultinggroup.blogspot.com
AW Consulting Group: Common Approaches to Advertising on Facebook - Part 2
http://awconsultinggroup.blogspot.com/2008/08/common-approaches-to-advertising-on_07.html
Thursday, August 7, 2008. Common Approaches to Advertising on Facebook - Part 2. To elaborate on the common advertising approaches, I've attempted to list out Pros and Cons of each approach. Pros: Ability to customize creatives. To audience; familiar approach. Cons: May be blocked - mentally by audience or physically by various ad blocking utilities; tired approach and low ROI when measured in terms of actual conversions. Cons: Same as above. Co-branding arrangements with popular applications. That could...
awconsultinggroup.blogspot.com
AW Consulting Group: Common Approaches to Advertising on Facebook
http://awconsultinggroup.blogspot.com/2008/08/common-approaches-to-advertising-on.html
Tuesday, August 5, 2008. Common Approaches to Advertising on Facebook. Once retailers decide to advertise on social network platforms, they are faced with a variety of choices that range from familiar options to some approaches that are outside of the norm. Some of these options are listed below:. Co-branding arrangements with popular applications. Embedded sales channels based on related applications. Subscribe to: Post Comments (Atom). Visit our site for more information. View my complete profile.
awconsultinggroup.blogspot.com
AW Consulting Group: Effective Use of Conversations in a Social Media Context
http://awconsultinggroup.blogspot.com/2009/05/effective-use-of-conversations-in.html
Wednesday, May 20, 2009. Effective Use of Conversations in a Social Media Context. Facebook’s recent layout change prompted push-back from users and application developers alike. While the merits of the changes are debatable, it is apparent that Facebook has placed renewed emphasis on newsfeed as a primary channel for user interaction. Concurrently with this action, Facebook has also minimized the the role of apps within the ecosystem. Fewer advertisers are able effectively utilize both approaches in ter...
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