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Small City Branding Around the World: Advertising
http://citybranding.typepad.com/city-branding/tourism-advertising
Small City Branding Around the World. May 21, 2015. Is Your Tourism Marketing Tapping into Visitor Feelings? I have observed how successful places focus on delivering emotional and social benefits. They are concerned by how they will make people feel, rather than relying on boring lists, facts and details. I recently came across similar comments by brand strategist Megan Kent. Megan was one of the architects for Brand USA. Americas first global tourism campaign. We knew that if we used a rational app...
citybranding.typepad.com
Small City Branding Around the World: Nation Branding
http://citybranding.typepad.com/city-branding/nation-branding
Small City Branding Around the World. July 18, 2016. Top 5 Place Branding Books to Read in 2016. I was pleasantly surprised and very honored to recently see my book listed as a must read. Just in time for Northern Hemisphere summer break, Place Brand Observer (PBO) has released a list of the Top 5 Place Branding books. To read in 2016. Their list contains books recommended by place brand experts in PBO interviews. The books they listed are:. Nation Branding, Concepts, Issue and Practice. April 13, 2016.
SOCIAL ENGAGEMENT