axiscomm.wordpress.com
Whatever Happened to Parental Responsibility? | Blog Title
https://axiscomm.wordpress.com/2009/10/06/whatever-happened-to-parental-responsibility
Whatever Happened to Parental Responsibility? October 6, 2009 at 4:40 pm. Reports that even after Big Food, 11 major food marketers. Voluntarily shifted or eliminated $1 billion in kid-targeted junk-food marketing, critics, watchdogs and regulators such as Federal Trade Commission’s. Jon Leibowitz are now pressing for more restrictions on more marketers including media companies. They are going after Viacom. The TV Networks as well as ConAgra. Chuck E. Cheese. Unilever and Campbell Soup. Rather than foll...
axiscomm.wordpress.com
All-Bran: Take a load off | Blog Title
https://axiscomm.wordpress.com/2009/10/06/all-bran-take-a-load-off
All-Bran: Take a load off. October 6, 2009 at 4:38 pm. All-Bran cereal has a new commercial, which really. Speaks to the brand’s promise. The construction worker in the commercial had problems staying regular until he tried All-Bran. The advertisement never comes out and says what ‘. 8216; is or how All-Bran will help, but their metaphors are pretty hard to miss (especially 16 seconds into the commercial). Makes a pretty cool viral video too. Via Ad Rants. Entry filed under: Advertising. Amazon going aft...
axiscomm.wordpress.com
How to Launch a New Product or Service | Blog Title
https://axiscomm.wordpress.com/2009/12/08/how-to-launch-a-new-product-or-service
How to Launch a New Product or Service. December 8, 2009 at 5:02 pm. For any new venture. An undifferentiated brand and undefined integrated marketing and lead generation strategy are potential barriers to realizing growth. As part of a three-fold effort to (1) Clearly articulate the value of your offerings to prospects, (2) Build the marketing material to communicate this value and (3) Develop a lead generation program to increase inbound opportunities, the following is typically recommended:. Enter you...
axiscomm.wordpress.com
Websites Go Green by Going Black | Blog Title
https://axiscomm.wordpress.com/2009/10/06/websites-go-green-by-going-black
Websites Go Green by Going Black. October 6, 2009 at 4:42 pm. Your website is more green if it is black. In January of this year, Mark Ontkush. Wrote a blog post that claimed if Google changed their page background to black, they would save 750 megawatt-hours a year. As noted, an all white web page uses about 74 watts to display, while an all black page uses only 59 watts. I thought I would do a little math and see what could be saved by moving a high volume site to the black format. Cyber Monday: A lot ...
axiscomm.wordpress.com
AT&T vs. Verizon | Blog Title
https://axiscomm.wordpress.com/2009/11/24/att-vs-verizon
AT&T vs. Verizon. November 24, 2009 at 9:43 pm. A heavyweight ad battle continues to rage. During commercial breaks across America. It’s a somewhat equitable battle in terms of dollars spent but my scorecard shows AT&T. Getting drubbed by Verizon. In terms of creativity. AT&T continues to advertise in damage control mode. After Verizon’s recent onslaught of ads, with a new spot. All of this was of course brought on by Verizon’s choice. There’s an app for that. There’s a map for that. US District Judge Ti...
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Pittsburgh Public Schools, Pathway to the Promise | Blog Title
https://axiscomm.wordpress.com/2009/11/08/pittsburgh-public-schools-pathway-to-the-promise-2
Pittsburgh Public Schools, Pathway to the Promise. November 8, 2009 at 6:55 pm. This is a TV spot AXIS recently created for the Pittsuburgh Public Schools. To help promote the “Pathway to the Promise”. To ensure that every student is Promise-Ready , meaning that they are academically eligible to receive up to $5,000 per year towards their post-secondary education (college, vocational school, etc.) This is one part of a larger branding strategy. Entry filed under: Advertising. AT&T vs. Verizon. Cyber Mond...
axiscomm.wordpress.com
Top 6 Marketing Mistakes Companies Will Make in 2010 | Blog Title
https://axiscomm.wordpress.com/2009/12/01/top-6-marketing-mistakes-companies-will-make-in-2010
Top 6 Marketing Mistakes Companies Will Make in 2010. December 1, 2009 at 4:21 pm. 1 Not Narrowing your Focus:. Find your target audience. And gear your marketing efforts to that audience. Trying to appeal to everyone typically does not work. 2 Inconsistency in your Marketing Efforts:. You need to have the same look and feel across all of your ads, promotions, and overall marketing efforts. This is a critical part of creating a consistent brand. A thorough marketing report. 3 No Clear Marketing Message:.