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Baber Direct Marketing: Marketing to Baby Boomers
http://baberdirectmarketing.blogspot.com/2013/06/marketing-to-baby-boomers.html
June 18, 2013. Marketing to Baby Boomers. The term “Baby Boomers”. When heard is often associated with: Rock and Roll,. Hippies of the 60’s, the rebels, the rule breakers. Cheech Marin coined the saying, “Pass the joint, man” when talking about this generation. However, I find as the child of two baby boomers this generation has greatly changed through the decades. Today, they make up 29% of. Regarding their economic impact in today’s world , they buy 77% of all. And 80% of all leisure travel. Id like to...
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