badcomm.blogspot.com

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Tuesday, May 17, 2011. Is the quest for search engine optimization making your brand “generic? Is it more important for your brand to be found by search engines, or to portray your brand in a way that makes it stand out? The answer, of course, is both. But the quest for writing SEO-friendly headlines and content may be diminishing your brand’s unique position and point of view. No one knew how to tell a brand story based on emotional appeal better than advertising legend David Ogilvy, in my humble opinion.

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BADitude | badcomm.blogspot.com Reviews

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Tuesday, May 17, 2011. Is the quest for search engine optimization making your brand “generic? Is it more important for your brand to be found by search engines, or to portray your brand in a way that makes it stand out? The answer, of course, is both. But the quest for writing SEO-friendly headlines and content may be diminishing your brand’s unique position and point of view. No one knew how to tell a brand story based on emotional appeal better than advertising legend David Ogilvy, in my humble opinion.

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2 perhaps

3 no comments

4 labels branding

5 marketing content creation

6 online marketing

7 seo strategies

8 by brad smith

9 roduct p

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BADitude | badcomm.blogspot.com Reviews

https://badcomm.blogspot.com

Tuesday, May 17, 2011. Is the quest for search engine optimization making your brand “generic? Is it more important for your brand to be found by search engines, or to portray your brand in a way that makes it stand out? The answer, of course, is both. But the quest for writing SEO-friendly headlines and content may be diminishing your brand’s unique position and point of view. No one knew how to tell a brand story based on emotional appeal better than advertising legend David Ogilvy, in my humble opinion.

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badcomm.blogspot.com

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BADitude: 3/6/11 - 3/13/11

http://badcomm.blogspot.com/2011_03_06_archive.html

Monday, March 7, 2011. Marketing technical products is not necessarily “rocket science.”. 8220;You only have one chance to make a first impression.”. I don’t know who originally said that, but it’s one of my favorite quotes because it’s true in life…and in marketing. Especially when marketing highly technical products. Sometimes we have to “push back” a little when our clients get too wrapped up in their own products’ technological features. Will technological features alone really. Your first impression...

2

BADitude: The New Four “Ps” of Marketing

http://badcomm.blogspot.com/2011/05/new-four-ps-of-marketing.html

Tuesday, May 17, 2011. The New Four “Ps” of Marketing. Remember from Marketing 101 the basics of the marketing craft – the Four P. I hope they still teach this. They’re as relevant today as they ever were. But time marches on. Enter the age of technology and its impact on the third P. (That’s Promotion for those of you keeping score at home). With the almighty website as the hub of all things promotional, a whole new set of four Ps is taking shape. Latforms – P. So what’s the savvy company to do? Every v...

3

BADitude: 4/3/11 - 4/10/11

http://badcomm.blogspot.com/2011_04_03_archive.html

Monday, April 4, 2011. You’re still right, David Ogilvy. I decided to go into advertising when I was introduced to David Ogilvy. I read his book, Ogilvy On Advertising. During my younger, more impressionable years. Now, though I say David Ogilvy created quite an impression on me, I don’t really have much in common with the man. He was suave and referred to as a “gentleman with brains.”. I’m, well, not referred to in that way. Consider these two thoughts from Mr. Ogilvy…. But that 10 percent consists of p...

4

BADitude: 5/15/11 - 5/22/11

http://badcomm.blogspot.com/2011_05_15_archive.html

Tuesday, May 17, 2011. Is the quest for search engine optimization making your brand “generic? Is it more important for your brand to be found by search engines, or to portray your brand in a way that makes it stand out? The answer, of course, is both. But the quest for writing SEO-friendly headlines and content may be diminishing your brand’s unique position and point of view. No one knew how to tell a brand story based on emotional appeal better than advertising legend David Ogilvy, in my humble opinion.

5

BADitude: 1/2/11 - 1/9/11

http://badcomm.blogspot.com/2011_01_02_archive.html

Friday, January 7, 2011. Web Sites and Reese's Cups. Remember the old jingle for Reese’s Peanut Butter Cups? 8220;Two great things that go great together.”. We’ve embarked on a new client relationship here at Badertscher Communications that has made that jingle run through my head (aside from making me crave the taste of peanut butter and chocolate together) . We have an assignment to develop a new Web site for a new client. So what, you may say. It’s almost like he’s a part of our. Though most full-serv...

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BADitude

Tuesday, May 17, 2011. Is the quest for search engine optimization making your brand “generic? Is it more important for your brand to be found by search engines, or to portray your brand in a way that makes it stand out? The answer, of course, is both. But the quest for writing SEO-friendly headlines and content may be diminishing your brand’s unique position and point of view. No one knew how to tell a brand story based on emotional appeal better than advertising legend David Ogilvy, in my humble opinion.

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