badfundraisingexcuses.wordpress.com
badfundraisingexcuses | the bad, the irrational and the ugly — and how to defend against themthe bad, the irrational and the ugly -- and how to defend against them
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the bad, the irrational and the ugly -- and how to defend against them
http://badfundraisingexcuses.wordpress.com/
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badfundraisingexcuses | the bad, the irrational and the ugly — and how to defend against them | badfundraisingexcuses.wordpress.com Reviews
https://badfundraisingexcuses.wordpress.com
the bad, the irrational and the ugly -- and how to defend against them
badfundraisingexcuses.wordpress.com
Measurement is a waste of time. | badfundraisingexcuses
https://badfundraisingexcuses.wordpress.com/2013/01/04/measurement-is-a-waste-of-time
The bad, the irrational and the ugly — and how to defend against them. Measurement is a waste of time. 8220;All this focus on measuring is extraneous. We need to spend all the time we can raising funds.”. Odd how this sentiment comes from the same people who gripe about unrealistic goals being imposed from above. Without measurement, you have no reliable facts on which to build realistic goals. You have no way to make a case against an ineffective program or for expanding an effective one. Get every new ...
March | 2013 | badfundraisingexcuses
https://badfundraisingexcuses.wordpress.com/2013/03
The bad, the irrational and the ugly — and how to defend against them. Archive for March, 2013. But this project is about more than just money! 8220;Measuring only the effectiveness of a project ignores the intangible benefits that people and the organization get from it.”. Only if your measuring process is ineffective. Once you know that, it’s not very hard to figure out what you will need to measure. If it’s really that crucial, isn’t it important to know if it worked? 8220;We should do an appeal to fu...
December | 2012 | badfundraisingexcuses
https://badfundraisingexcuses.wordpress.com/2012/12
The bad, the irrational and the ugly — and how to defend against them. Archive for December, 2012. Do we really need to ask for funds? 8220;We don’t need to invest in fundraising, the funds will come in, anyway.”. This is nothing more than a rationalization and it certainly sounds nicer and more optimistic than, I don’t like fundraising, or It makes me feel uncomfortable to ask. Are we mailing too much? Mail that you don’t want is junk mail, the letter from your Aunt Bertha or the tax refund check fall i...
February | 2013 | badfundraisingexcuses
https://badfundraisingexcuses.wordpress.com/2013/02
The bad, the irrational and the ugly — and how to defend against them. Archive for February, 2013. We need to mail to everyone! 8220;We should mail this to those donors who haven’t given in the last five years this appeal is so important, they’ll just have to respond.”. The importance of your work is not measured by the number of letters you mail and no, they don’t. Have to respond. In fact, if they haven’t given in five years, they probably won’t. We need to cut 10% of our expenses – everywhere.
November | 2012 | badfundraisingexcuses
https://badfundraisingexcuses.wordpress.com/2012/11
The bad, the irrational and the ugly — and how to defend against them. Archive for November, 2012. Longer appeal letters are better. 8220;Appeal letters should be four pages long or more I read that somewhere.”. Not necessarily. Shorter letters have much higher readership levels, but they don’t usually get as much response because it’s just plain difficult to write an emotionally compelling short letter. However, if you can tell the story, the need, and the solution (and not omit the ask! Someone once as...
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badfundraisingexcuses.wordpress.com
badfundraisingexcuses | the bad, the irrational and the ugly — and how to defend against them
The bad, the irrational and the ugly — and how to defend against them. We need to cut 10% of our expenses – everywhere. 8220;Times are tough, and we need to cut back. To be fair we’ll cut the same across the board.”. Well, if nothing else, it’s democratic. But if you want to effectively carry out your mission, try cutting strategically instead. But this project is about more than just money! Only if your measuring process is ineffective. The key, of course, is to define effectiveness. When you’re pla...
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