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Membership Is a Journey, Not a Transaction | The Membership Blog
https://themembershipblog.com/2014/03/27/membership-is-a-journey-not-a-transaction
By Mark Levin, CAE, CSP. Visit B.A.I., Inc. Posted by: B.A.I., Inc. March 27, 2014. Membership Is a Journey, Not a Transaction. What if it all happened by anticipation, and information, and empathy, and by (heaven forbid! A systematic approach to membership? That’s what MembershipMapping. By using the MembershipMapping. Method to tailor our relationship with each member and each Value Group, we show members (and prospective members) that, while their journey isn’t exactly going to be a straight lin...
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Spring (Membership) Solstice | The Membership Blog
https://themembershipblog.com/2014/04/09/spring-membership-solstice
By Mark Levin, CAE, CSP. Visit B.A.I., Inc. Posted by: B.A.I., Inc. April 9, 2014. According to those people at Google (I’m old enough to have wanted to say ‘according to Webster’s dictionary’ but few people reading this would have any idea what I’m talking about) a. Whichever “solstice” holds the best opportunities for your group, make the season count by being prepared, being aggressive, and being confident. Mark Levin, CAE, CSP is an association executive and professional speaker who specializes in he...
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Experience Management | The Membership Blog
https://themembershipblog.com/2015/04/20/experience-management
By Mark Levin, CAE, CSP. Visit B.A.I., Inc. Posted by: B.A.I., Inc. April 20, 2015. A recent article about association trends mentioned the fact that even though things have improved quite a bit in the membership area nearly 40% of membership-based organizations are predicting a flat or declining membership year in 2015. I’m glad that a majority feel that they will be growing this year but I was wondering what these others (the 40%) are doing to change things? Managing the Membership Experience. 8221; an...
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Four Things You Can Do to Keep New Members | The Membership Blog
https://themembershipblog.com/2013/06/24/four-things-you-can-do-to-keep-new-members
By Mark Levin, CAE, CSP. Visit B.A.I., Inc. Posted by: B.A.I., Inc. June 24, 2013. Four Things You Can Do to Keep New Members. While these were all reasonable conclusions, I noted that they were still some aspects of these situations that could be addressed and controlled. I also told the organization that they might be overlooking one of the biggest, and the most easily corrected. Retention problems. This problem could be summed up in the two words that should strike fear into any membership person-.
themembershipblog.com
Stop Overthinking Everything | The Membership Blog
https://themembershipblog.com/2014/04/30/stop-overthinking-everything
By Mark Levin, CAE, CSP. Visit B.A.I., Inc. Posted by: B.A.I., Inc. April 30, 2014. Don’t make membership complicated. Don’t overthink every word or phrase in your membership message. Yes, pay attention to accuracy and clarity, but eventually you have to get to the point – we want them to join, we want them to renew. I hope my left brained friends will forgive me. Information can be found at www.baileadership.com. National association of home builders. Laquo; Shark Tank Training. Leave a Reply Cancel rep...
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Shark Tank Training | The Membership Blog
https://themembershipblog.com/2014/04/23/shark-tank-training
By Mark Levin, CAE, CSP. Visit B.A.I., Inc. Posted by: B.A.I., Inc. April 23, 2014. On that last matter, I have a most definite opinion. Yes, it’s worth it. You should -really, you should – try to get your members to ask their peers to join your organization. It’s the oldest and most basic form of membership recruitment, and believe it or not it still can work. Just don’t ask your members to do something you’ve never done. Have you ever tried to get someone to listen to your membership story? Don’t...