banmittal.com

I have been a curious observer of the marketing scene for a quarter century. With an MBA and a Ph.D. in Marketing/Psychology, I observe, contemplate, and build connections between the scientific body of knowledge and the practice of creative marketing. Every day. I invite you to connect with me. Ban Mittal - A Personal Account. I was born in a small village in India into a middle class business family, and my parents struggled to educate me. I never forget that humble beginning. From there on, my...In co...

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I have been a curious observer of the marketing scene for a quarter century. With an MBA and a Ph.D. in Marketing/Psychology, I observe, contemplate, and build connections between the scientific body of knowledge and the practice of creative marketing. Every day. I invite you to connect with me. Ban Mittal - A Personal Account. I was born in a small village in India into a middle class business family, and my parents struggled to educate me. I never forget that humble beginning. From there on, my...In co...

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https://banmittal.com

I have been a curious observer of the marketing scene for a quarter century. With an MBA and a Ph.D. in Marketing/Psychology, I observe, contemplate, and build connections between the scientific body of knowledge and the practice of creative marketing. Every day. I invite you to connect with me. Ban Mittal - A Personal Account. I was born in a small village in India into a middle class business family, and my parents struggled to educate me. I never forget that humble beginning. From there on, my...In co...

INTERNAL PAGES

banmittal.com

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Wow, Meghan Trainor’s Song Celebrates the Bass!! | Banwari Mittal

http://www.banmittal.com/forum/wow-meghan-trainors-song-celebrates-the-bass

Wow, Meghan Trainor’s Song Celebrates the Bass! Wow, Meghan Trainor’s Song Celebrates the Bass! On Sep 12, 2014 in 1 comment. This 20 year old US Born country turned-pop singer’s All ‘Bout That Bass reached #1 in Australia this past August. And it is playing super-frequently on radio here in the U.S. I mean, do teens and 20-somethings like it merely because they get immersed in the melody and mood-upping beats of the song, or do they, instead, connect with the song’s message? September 12, 2014. And is l...

2

About | Banwari Mittal

http://www.banmittal.com/about

This Web page belongs to Ban Mittal. Its purpose is to share ideas on marketing, branding, communications, and, sometimes, life itself, and to connect with people of like interests and to benefit from their feedback and ideas. The Dynamics of Satisfaction versus Loyalty ) won the best article award for the year 1998 from MCB University Press, U.K. Dr Mittal has been Associate Editor of the Journal of Business Research (2000-2003); he also serves on the editorial board of Psychology and Marketing.

3

My Books | Banwari Mittal

http://www.banmittal.com/category/my-books

CONSUMER BEHAVIOR Human Pursuit of Happiness in the World of Goods (3e). On Aug 2, 2014 in My Books. In this book we describe, dissect, and discourse about consumer behavior human behavior in the world of goods. How consumers make their brand choices and then weave them into the tapestry of their lives. And how they consume to sustain their bodies, feed their minds, and construct their identities. . On Aug 2, 2014 in My Books. Consumer Behavior: How Humans Think, feel, and Act in the Marketplace. A custo...

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Content | Banwari Mittal

http://www.banmittal.com/category/content

A brand lives its daily life in the experiences consumers have with the brand and in all the touch points the brand has with consumers. On Aug 2, 2014 in Content. Understanding Consumer Behavior As Foundation for Your Marketing Craft. On Jul 9, 2014 in Content. Modern Day Malls: Fantastic Third Places for Consumers. August 25, 2014). Self-Actualization Every Day The Only Secret to Career Success and, Yes, Happiness. August 2, 2014). Understanding Consumer Behavior As Foundation for Your Marketing Craft.

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When A Brand Manager Eats Pasta Off A Subway Floor | Banwari Mittal

http://www.banmittal.com/forum/when-a-brand-manager-eats-pasta-off-a-subway-floor

When A Brand Manager Eats Pasta Off A Subway Floor. When A Brand Manager Eats Pasta Off A Subway Floor. On Sep 12, 2014 in 0 comments. A man walks on to a sparsely occupied subway platform with a Bissell Vacuum, cleans up square patch, drops pasta and eats it right off the floor, scooping the thinly laid pasta with a piece of bread right off the just-vacuumed floor. Standing up, he speaks to the camera:. I am Ravi Dalchand,. Senior Brand Manager for Bissell Canada and I 100% stand behind this product!

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I have been a curious observer of the marketing scene for a quarter century. With an MBA and a Ph.D. in Marketing/Psychology, I observe, contemplate, and build connections between the scientific body of knowledge and the practice of creative marketing. Every day. I invite you to connect with me. Ban Mittal - A Personal Account. I was born in a small village in India into a middle class business family, and my parents struggled to educate me. I never forget that humble beginning. From there on, my...In co...

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