bannertalk-marketinsights.blogspot.com
BannerTalk - Market Insights: March 2011
http://bannertalk-marketinsights.blogspot.com/2011_03_01_archive.html
BannerTalk - Market Insights. Market reviews on asia online advertising. Mar 21, 2011. 從圖中可見,2010年廣告活動數目最多的三個行業為消費/零售、健康/美容、其他,廣告支出最大的行業則為旅遊/住宿、消費/零售、健康/美容。至於2011年,推出最多廣告活動的行業是旅遊/住宿、電腦/電子產品、消費/零售,廣告支出最大的是電腦/電子產品、消費/零售、生活。 整體而言,除了電腦/電子產品,各行業於2011年情人節都未如2010年般活躍,廣告活動數目和廣告支出均大幅減少。另一方面,送禮是情人節重要一環,故此消費/零售於2010及2011年都是廣告活動數目最多及廣告支出最大的首三個行業之一,其廣告亦以推廣珠寶、鐘錶等可作禮品的商品為主。 Source from Admomo.com. Subscribe to: Posts (Atom). BannerTalk - Display Ad. BannerTalk - Market Insights. Thanks for visiting BannerTalk.
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BannerTalk - Market Insights: 流動電話網上橫額廣告活動概況
http://bannertalk-marketinsights.blogspot.com/2010/12/blog-post.html
BannerTalk - Market Insights. Market reviews on asia online advertising. Dec 1, 2010. 流動電話市場競爭激烈,各廣告商於本年度繼續在互聯網上推出大量廣告,推廣各款新型號流動電話。於2010年1月至11月中旬,流動電話的網上橫額廣告活動共有約130個,廣告費用(ad spend)總額達3,500萬,當中涉及共15名廣告商戶,推廣共48款流動電話型號。 按廣告費用計算,首5名流動電話廣告商戶依序為Nokia、HTC、Sony Ericsson、LG和Samsung Anycall,它們的廣告費總額佔流動電話網上廣告費總額的90%。 HK、Atnext.com、Sina.com.hk、MSN Buddy List及TVB,當中Yahoo! Source from Admomo.com). Subscribe to: Post Comments (Atom). BannerTalk - Display Ad. BannerTalk - Market Insights. Thanks for visiting BannerTalk.
bannertalk-marketinsights.blogspot.com
BannerTalk - Market Insights: Attract Attention with Trendy Gifts: Growing Number of Advertisers Offering iPhone/iPad
http://bannertalk-marketinsights.blogspot.com/2011/02/attract-attention-with-trendy-gifts.html
BannerTalk - Market Insights. Market reviews on asia online advertising. Feb 23, 2011. Attract Attention with Trendy Gifts: Growing Number of Advertisers Offering iPhone/iPad. In terms of ad spend, the top 5 advertisers were DBS, Mobilegempak.com, Prime Credit, Colgate and J.P. Morgan Asset Management. DBS and Mobilegempak.com constituted a large share of these campaigns, as their total ad spend accounted for 50% of that of the top 10 advertisers. Chart 1: Top 10 Advertisers by Ad Spend.
bannertalk-marketinsights.blogspot.com
BannerTalk - Market Insights: February 2011
http://bannertalk-marketinsights.blogspot.com/2011_02_01_archive.html
BannerTalk - Market Insights. Market reviews on asia online advertising. Feb 23, 2011. Attract Attention with Trendy Gifts: Growing Number of Advertisers Offering iPhone/iPad. In terms of ad spend, the top 5 advertisers were DBS, Mobilegempak.com, Prime Credit, Colgate and J.P. Morgan Asset Management. DBS and Mobilegempak.com constituted a large share of these campaigns, as their total ad spend accounted for 50% of that of the top 10 advertisers. Chart 1: Top 10 Advertisers by Ad Spend.
bannertalk-marketinsights.blogspot.com
BannerTalk - Market Insights: January 2011
http://bannertalk-marketinsights.blogspot.com/2011_01_01_archive.html
BannerTalk - Market Insights. Market reviews on asia online advertising. Jan 14, 2011. 互聯網除了是商戶的推銷平台,亦是非牟利機構的重要宣傳渠道。於2009至2010年,共有約70個非牟利機構推出網上橫額廣告。分別分析兩個年度的數據,發現廣告商數目雖然由2009年的約60名下降至2010年的約40名,但2010年的廣告活動總共大約190個,數字較2009年上升16%,反映非牟利機構使用網上橫額廣告活動作宣傳愈趨頻繁。 非牟利機構的網上橫額廣告出現於網上媒體,一般不須付費,據估計,. 2009至2010年間,按廣告數目計算的首3名廣告商為世界宣明會、樂施會及癌症基金會。將2009年和2010年分別計算,世界宣明會及樂施會仍佔首2位,第3位則分別為無國界醫生(2009)及香港總商會(2010)。 非牟利機構的網上橫額廣告以呼籲捐款為主,當中不少機構更設立了網上捐款平台,方便各界捐款。 除了募捐宣傳,亦有一些網上橫額廣告旨在教育群眾,例如 世界自然基金會. Source from Admomo.com).
bannertalk-marketinsights.blogspot.com
BannerTalk - Market Insights: 從廣告看流動上網的普及
http://bannertalk-marketinsights.blogspot.com/2010/11/blog-post.html
BannerTalk - Market Insights. Market reviews on asia online advertising. Nov 3, 2010. 等智能手機日趨普及,香港的流動上網系統用戶人數近年大幅上升,而流動網站(. 65292;後稱「網上廣告」)以宣傳他們的流動網站或流動系統,廣告費用(. 65292;可見流動網絡的普及趨勢正影響著廣告商戶的策略,兩者息息相關。 月期間,舉行了一連串的流動銀行服務推廣,鼓勵客戶使用流動銀行服務,多用流動銀行進行交易。 保險業的流動財務交易服務,各大媒體都推出了流動電子版報刊或資訊網站,讓 手機用戶能隨時隨地得到新聞、主題資訊,. 保險業仍是市場中的最活躍廣告商;然而,各行業正陸續參與相關推廣,例如電腦. Source from Admomo.com). Subscribe to: Post Comments (Atom). BannerTalk - Display Ad. BannerTalk - Market Insights. Thanks for visiting BannerTalk. Like Us @ Facebook.
bannertalk-marketinsights.blogspot.com
BannerTalk - Market Insights: September 2010
http://bannertalk-marketinsights.blogspot.com/2010_09_01_archive.html
BannerTalk - Market Insights. Market reviews on asia online advertising. Sep 22, 2010. Shanghai Expo 2010 in Online Display Advertising. Chart 1: No. of Campaign and Ad Spend by Industry. Chart 2: No. of New-Start Campaign by Date. Chart 3: Top 10 Advertiser by Ad Spend. The top 3 publishers of Expo related campaigns were Yahoo! 8221; published in July 2010), illustrating a sharp contrast between its perceived popularity among the general public and the advertisers' expectations of its effectiveness in a...
bannertalk-marketinsights.blogspot.com
BannerTalk - Market Insights: 2011年情人節網上橫額廣告活動未如去年活躍
http://bannertalk-marketinsights.blogspot.com/2011/03/2011.html
BannerTalk - Market Insights. Market reviews on asia online advertising. Mar 21, 2011. 從圖中可見,2010年廣告活動數目最多的三個行業為消費/零售、健康/美容、其他,廣告支出最大的行業則為旅遊/住宿、消費/零售、健康/美容。至於2011年,推出最多廣告活動的行業是旅遊/住宿、電腦/電子產品、消費/零售,廣告支出最大的是電腦/電子產品、消費/零售、生活。 整體而言,除了電腦/電子產品,各行業於2011年情人節都未如2010年般活躍,廣告活動數目和廣告支出均大幅減少。另一方面,送禮是情人節重要一環,故此消費/零售於2010及2011年都是廣告活動數目最多及廣告支出最大的首三個行業之一,其廣告亦以推廣珠寶、鐘錶等可作禮品的商品為主。 Source from Admomo.com. Subscribe to: Post Comments (Atom). BannerTalk - Display Ad. BannerTalk - Market Insights. Thanks for visiting BannerTalk.
bannertalk-marketinsights.blogspot.com
BannerTalk - Market Insights: Number of X’mas Online Display Ad Campaigns Dropped Slightly in 2010
http://bannertalk-marketinsights.blogspot.com/2010/12/number-of-xmas-online-display-ad.html
BannerTalk - Market Insights. Market reviews on asia online advertising. Dec 29, 2010. Number of X’mas Online Display Ad Campaigns Dropped Slightly in 2010. Chart 1: Comparison of X’mas Promotions by Different Industry. Table 1: Top 5 Advertisers by Ad Spend. Postscript: By 29 Dec, there were around 170 X’mas online display ad campaigns found, and accumulated to HK$11 millions in ad spend. Source from Admomo.com. Subscribe to: Post Comments (Atom). BannerTalk - Display Ad. BannerTalk - Market Insights.
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