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BarterAds | Myths
http://barterads.com/myths
August 20, 2016. BarterAds Strategic Business Solutions Using Media Barter Chicago Media Barter. Products & Services. MYTH: Barter is a new phenomenon. MYTH: Barter is illegal. MYTH: Only specific product or services can be bartered. MYTH: Barter is best used in a down economy. MYTH: The IRS takes a dim view of barter. FACT: Some business people believe that the IRS views barter transactions negative and that using barter subjects them to audits or other legal issues. The fact is that a company using...
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Alan Schlossberg
http://barterads.com/author/admin
August 20, 2016. BarterAds Strategic Business Solutions Using Media Barter Chicago Media Barter. Products & Services. Top Myths About Barter. September 6, 2015. MYTH: Barter is a new concept. MYTH: Bartering is a questionable business practice. MYTH: Barter only works with a few products. The list of products that can be bartered is almost limitless. Examples include travel (hotels/resorts, airlines, cruise lines, rental cars), restaurants, premiums and incentives, computer equipment and related prod...
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BarterAds | Multi Source Barter
http://barterads.com/process/multi-source-barter
August 20, 2016. BarterAds Strategic Business Solutions Using Media Barter Chicago Media Barter. Products & Services. Clients’ products PLUS BarterAds-Provided Products are bartered to media outlets (i.e. radio and television stations, cable systems, networks, print publications, internet companies, etc.) in exchange for advertising that would otherwise be purchased with cash. Here’s an example of Multi-Source Barter. ABC Airlines has a $1,000,000 cash budget planned for its radio advertising campaign.
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BarterAds | Positioning
http://barterads.com/media-barter/positioning
August 20, 2016. BarterAds Strategic Business Solutions Using Media Barter Chicago Media Barter. Products & Services. BarterAds is able to deliver media barter that is plan specific because of our know-how in positioning barter to media companies. Barter represents client media weight and must be treated accordingly. Schedules must be delivered as ordered. Client marketing and schedule goals must be achieved. Negotiations are based on the media plan. Rates must be competitive, and are fully disclosed.
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BarterAds | Media Barter
http://barterads.com/media-barter
August 20, 2016. BarterAds Strategic Business Solutions Using Media Barter Chicago Media Barter. Products & Services. Most media companies sell a product that is highly perishableadvertising time or space. However, unlike an automobile or a an of soup, if it not sold today or within a limited time, it can never be sold. Barter provides media companies with resources that allow them to maximize the use of their excess capacity perishable advertising time or space. Grow their existing client base.
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BarterAds | About BarterAds
http://barterads.com/about
August 20, 2016. BarterAds Strategic Business Solutions Using Media Barter Chicago Media Barter. Products & Services. BarterAds provides alternatives to all-cash advertising. Clients of BarterAds use their excess, under-performing, or perishable assets to pay for advertising. These assets are then marketed through channels that do not interfere with current sales strategy. We work in partnership with our client’s in-house media buying unit or their agency. Agency compensation is protected. Middot; Log in.
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BarterAds | Corporate Asset Barter
http://barterads.com/process/corporate-asset-barter
August 20, 2016. BarterAds Strategic Business Solutions Using Media Barter Chicago Media Barter. Products & Services. Clients receive media advertising in exchange for excess, under-performing, or perishable assets. Unlike Single Source and Multi-Source Barter, the clients’ product cannot be bartered to media outlets (i.e. radio and television stations, cable systems, networks, magazine publishers, Internet companies, etc.). Here’s an example of Corporate Asset Barter. ELIMINATES 10,000 excess shirts.
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BarterAds | Media Categories
http://barterads.com/media-barter/media-categories
August 20, 2016. BarterAds Strategic Business Solutions Using Media Barter Chicago Media Barter. Products & Services. BarterAds provides media companies with products that are used as partial payment for our clients’ advertising. When we negotiate with media companies, BarterAds always blends an appropriate amount of cash with bartered media credits to ensure that the optimal competitive prices are obtained and that all media purchased is delivered as planned and ordered. Return to top of page.
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BarterAds | Management
http://barterads.com/about/management
August 20, 2016. BarterAds Strategic Business Solutions Using Media Barter Chicago Media Barter. Products & Services. Before founding BarterAds in 2008, Alan was a Partner at Kelly, Scott and Madison, Inc., Chicago, a leading independent media company. At KSM Alan held numerous senior level positions during his 20 year tenure including directing the company’s barter (trade) department, managing the firm’s spot broadcast buying, billing and human resources departments, and serving as COO. His career inclu...
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BarterAds | Benefits
http://barterads.com/about/benefits
August 20, 2016. BarterAds Strategic Business Solutions Using Media Barter Chicago Media Barter. Products & Services. In the current economic climate, acquiring a competitive advantage is essential to success but more challenging than ever. Barter, which involves the exchange of goods and services without money, is a powerful financial and marketing tool that provides a distinct advantage over businesses that only use cash. Improves operating margins and efficiencies. Supplements cash; reduces borrowing.
