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The McGlown Group | Execute as Promised

Execute as Promised

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The McGlown Group | Execute as Promised | becomeauthentic.wordpress.com Reviews

https://becomeauthentic.wordpress.com

Execute as Promised

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1

Align Employees with the Corporate Strategy | The McGlown Group

https://becomeauthentic.wordpress.com/2013/03/08/align-employees-with-the-corporate-strategy

In Employee Brand Alignment. Align Employees with the Corporate Strategy. The key points of this article are highlighted in bold/red. The essence is that change does not just happen. A plan or strategy is developed to drive change for the better. More often than not, these plans do not outline the steps required to change the beliefs held by the people who are being asked to do things differently. Are you instituting change within your organization? How is it going? By: Corporate Executive Board. For som...

2

Get to the Point – Effective Communication | The McGlown Group

https://becomeauthentic.wordpress.com/2013/03/06/get-to-the-point-effective-communication

Get to the Point – Effective Communication. This article (see link below) focuses on brand names, and how straightforward communication can give brands an edge. The perspective can extend to messaging as a whole. Consider the following:. The recipient is only going to allow so much information before their processing wheels begin turning. Unfortunately, many communicators ignore this reality, and thus overwhelm their target. To stand out, just get to the point. Laquo; Previous post. Next post ». Insightf...

3

Speaking | The McGlown Group

https://becomeauthentic.wordpress.com/speaking

We have shaped brands across a range of categories. Through these experiences, we have gained deep understanding of how to influence employees to collaborate on a common purpose that is uniquely relevant to their organizations’ customers. Each video segment provides a snapshot of our brand alignment beliefs. Segment 1 : How to Tell Your Brand Story. Insight regarding how to go about telling your brand story. Segment 2 : Brand-Driven Growth. Segment 3 : Affecting Customer Choice. Leave a Reply Cancel reply.

4

An Effective Way to Prove Marketing ROI | The McGlown Group

https://becomeauthentic.wordpress.com/2013/03/12/an-effective-way-to-prove-marketing-roi

In Become a Great Marketer. An Effective Way to Prove Marketing ROI. This article ( http:/ www.whatisabrandhq.com/2013/02/25/the-marketing-roi-disconnect/. Provides a fair perspective, but fails to position the marketing leader or her function as a growth driver. I would offer the following approach to elevating the marketing function role. Frame (this is a positioning effort) measurement around three areas:. Laquo; Previous post. Next post ». Leave a Reply Cancel reply. Enter your comment here. You are ...

5

Advancing an Inclusive Strategy | The McGlown Group

https://becomeauthentic.wordpress.com/2014/11/12/advancing-an-inclusive-strategy

Advancing an Inclusive Strategy. Laquo; Previous post. Next post ». Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email. Join 238 other followers.

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