BECSHULER.COM

Becca Shuler || Copywriter

The Niello Company Concours Interactive Print. Each year, The Niello Company hosts their annual Concours Car Show. This year we were lucky enough to have a nine page spread in their program. We wanted to do something different than other program ads. Something that people would take the time to show their friends. IDEA: My Art Direction partner Brian Hellam. Consolidated Communications "Live the Gig" TV. COPY: This copy was focused around the idea of 'living the gig'. We wanted to keep the copy simpl...

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843●●●308

be●●●●●●●@gmail.com

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Becca Shuler || Copywriter | becshuler.com Reviews

<META> DESCRIPTION

The Niello Company Concours Interactive Print. Each year, The Niello Company hosts their annual Concours Car Show. This year we were lucky enough to have a nine page spread in their program. We wanted to do something different than other program ads. Something that people would take the time to show their friends. IDEA: My Art Direction partner Brian Hellam. Consolidated Communications Live the Gig TV. COPY: This copy was focused around the idea of 'living the gig'. We wanted to keep the copy simpl...

<META> KEYWORDS

1 work

2 who me

3 resumé

4 go goofy kit

5 various disney works

6 gillette power razor

7 starbucks verismo

8 for this campaign

9 a virtual game

10 print ads

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work,who me,resumé,go goofy kit,various disney works,gillette power razor,starbucks verismo,for this campaign,a virtual game,print ads,nissan leaf,idea,glidden paint,really,do it

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Becca Shuler || Copywriter | becshuler.com Reviews

https://becshuler.com

The Niello Company Concours Interactive Print. Each year, The Niello Company hosts their annual Concours Car Show. This year we were lucky enough to have a nine page spread in their program. We wanted to do something different than other program ads. Something that people would take the time to show their friends. IDEA: My Art Direction partner Brian Hellam. Consolidated Communications "Live the Gig" TV. COPY: This copy was focused around the idea of 'living the gig'. We wanted to keep the copy simpl...

INTERNAL PAGES

becshuler.com

1

Gillette Power Razor — Becca Shuler || Copywriter

http://www.becshuler.com/gillette

Gillette Fusion Pro-Glide Power Razor (jeeze, what a long name). Beards are on the rise. My partner Sarah Geraci and I decided to utilize this trend for our Gillette Fusion Power Glide razor campaign. IDEA: Your Beard shows your strength and your inner beast. To showcase this, I illustrated facial hair that could express a man's inner beast. COPY: The copy in this piece is poetic and strong. We wanted to hit those manly men on a deeper lever than just telling them about maintaining their facial hair.

2

The Niello Company Concours Interactive Print — Becca Shuler || Copywriter

http://www.becshuler.com/the-niello-company

The Niello Company Concours Interactive Print. Each year, The Niello Company hosts their annual Concours Car Show. This year we were lucky enough to have a nine page spread in their program. We wanted to do something different than other program ads. Something that people would take the time to show their friends. IDEA: My Art Direction partner Brian Hellam.

3

Naming: Sense of Africa — Becca Shuler || Copywriter

http://www.becshuler.com/naming-sense-of-africa

Naming: Sense of Africa. Disney's Animal Kingdom is known for their wildlife experiences. This year they are creating a new Guest Experience that takes you through the sights, sounds, smells and tastes of Africa. IDEA: This experience needed a name that conveyed the idea of the senses while not being too specific. COPY: After a multitude of word clouds and a bunch of weird sounding names, we landed on Sense of Africa. We next worked on logo developments with Art Director Julia Dejoseph.

4

Glidden Paint — Becca Shuler || Copywriter

http://www.becshuler.com/glidden

In 2013 I worked with a team for my schools National Student Advertising Competition (NSAC). The client that was assigned was Glidden Paint and we had twenty weeks to create an integrated marketing campaign, plans book, and pitch. We worked ourselves to the bone but it paid off. We won second place in the district competition and a Silver ADDY award. There's a sneak peak of the campaign below but because this was a collaboration click here. To view the whole campaign.

5

Go Goofy Kit — Becca Shuler || Copywriter

http://www.becshuler.com/gogoofykit

A team of two art directors and I were given the task of creating a Welcome Kit to place in the rooms of Orlando timeshare homes. Fun update: This won a Silver Addy at the 2015 orlando Addys! IDEA: We wanted to reach the children in these families and give them some things to do in the homes at night or during the thunderstorms Florida summers are known for. This welcome kit will be placed in over 50,000 timeshare homes in Orlando this year!

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The Niello Company Concours Interactive Print. Each year, The Niello Company hosts their annual Concours Car Show. This year we were lucky enough to have a nine page spread in their program. We wanted to do something different than other program ads. Something that people would take the time to show their friends. IDEA: My Art Direction partner Brian Hellam. Consolidated Communications "Live the Gig" TV. COPY: This copy was focused around the idea of 'living the gig'. We wanted to keep the copy simpl...

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