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Branding Beer Across Cultures | An Ethnographic Study of Global Branding in London, Manchester & Prague

An Ethnographic Study of Global Branding in London, Manchester & Prague

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Branding Beer Across Cultures | An Ethnographic Study of Global Branding in London, Manchester & Prague | beerbranding.wordpress.com Reviews
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An Ethnographic Study of Global Branding in London, Manchester & Prague
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Branding Beer Across Cultures | An Ethnographic Study of Global Branding in London, Manchester & Prague | beerbranding.wordpress.com Reviews

https://beerbranding.wordpress.com

An Ethnographic Study of Global Branding in London, Manchester & Prague

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1

Jon’s Final Thoughts | Branding Beer Across Cultures

https://beerbranding.wordpress.com/2010/06/11/jons-final-thoughts

Branding Beer Across Cultures. An Ethnographic Study of Global Branding in London, Manchester and Prague. Laquo; Czech Culture Code for Beer: Liquid Bread. Welcome to the World: Kara’s Wrap Up. Jon’s Final Thoughts. Ethnography is the study of people and how they interact with life. It is a careful examination of the nuances that make them unique. It is a rewarding experience that provides the ethnographer with a much deeper insight into another way of life and allows them to examine their own. Prague pr...

2

Welcome to the World: Kara’s Wrap Up. | Branding Beer Across Cultures

https://beerbranding.wordpress.com/2010/06/12/welcome-to-the-world-karas-wrap-up

Branding Beer Across Cultures. An Ethnographic Study of Global Branding in London, Manchester and Prague. Laquo; Jon’s Final Thoughts. Welcome to the World: Kara’s Wrap Up. Of the three sector groups, I felt lucky to be a part of beer. Not because brand tracking meant sitting in a pub all day, but because it was everywhere. In the United Kingdom, my first observation was the acceptance of beer consumption. Where were the brown bags and flasks? Leave a Reply Cancel reply. Enter your comment here. You are ...

3

Authors | Branding Beer Across Cultures

https://beerbranding.wordpress.com/authors

Branding Beer Across Cultures. An Ethnographic Study of Global Branding in London, Manchester and Prague. Jon McDonald is a junior majoring in Marketing/Advertising Management at Drake University. He is currently developing his own advertising agency, Giraffe Creative, focusing on social media and real-world experience. Jon enjoys recording and listening to music and looks forward to understanding beer’s role in European culture. Luke Van De Velde is a senior at Marquette University majoring in Communica...

4

brandtrackers | Branding Beer Across Cultures

https://beerbranding.wordpress.com/author/teambeer2010

Branding Beer Across Cultures. An Ethnographic Study of Global Branding in London, Manchester and Prague. Https:/ beerbranding.wordpress.com. Welcome to the World: Kara’s Wrap Up. Jon’s Final Thoughts. Czech Culture Code for Beer: Liquid Bread. The Czech Republic loves their beer. Sexist Beer Ads in US and Czech Republic. Older Posts ». Global Brand Tracking Blog. Blog at WordPress.com. Branding Beer Across Cultures. Blog at WordPress.com.

5

Readings | Branding Beer Across Cultures

https://beerbranding.wordpress.com/readings-2

Branding Beer Across Cultures. An Ethnographic Study of Global Branding in London, Manchester and Prague. The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do. Ethnography for Marketers: A Guide to Consumer Immersion. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. Notify me of new comments via email.

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Reflection | Dressing Up Europe

https://dressingupeurope2010.wordpress.com/2010/06/14/reflection

Tracking fashion as we trek through Europe. Laquo; Reflection of Global Brand Tracking in EU. June 14, 2010. I want to go back. Now! I learned so much from this class. Fashion/shopping in London, fashion/shopping in Prague, and different cultural norms. Although we were only abroad for three weeks, I feel like I learned an endless amount about Europe. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Search “Dres...

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Reflecting on Global Brand Tracking and Culture Codes | Dressing Up Europe

https://dressingupeurope2010.wordpress.com/2010/06/09/reflecting-on-global-brand-tracking-and-culture-codes

Tracking fashion as we trek through Europe. Laquo; Group Cultural Code for Czech Republic. Reflection of Global Brand Tracking in EU. Reflecting on Global Brand Tracking and Culture Codes. June 9, 2010. This slideshow requires JavaScript. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out.

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Dressing Up Europe | Tracking fashion as we trek through Europe | Page 2

https://dressingupeurope2010.wordpress.com/page/2

Tracking fashion as we trek through Europe. Where the locals go…not Parizka Street. June 4, 2010. June 4, 2010. My week in Prague is almost over. Hard to believe that three weeks has flown by and my summer class is almost over. I realized before coming that Prague was more “old school” if you will, than London, but I didn’t realize how different these city centre’s really are. Another thing I noticed was people took a longer amount of time than Londoners when looking at a piece. Say for instance a wo...

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Group Cultural Code for Czech Republic | Dressing Up Europe

https://dressingupeurope2010.wordpress.com/2010/06/04/group-cultural-code-for-czech-republic

Tracking fashion as we trek through Europe. Laquo; Final Post in Prague. Reflecting on Global Brand Tracking and Culture Codes. Group Cultural Code for Czech Republic. June 4, 2010. We started our group cultural code from puppets, goulash, cartoons, etc. Rather than figuring out the cultural code with metaphor, in the end, we came to functionality. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public).

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Last Sector Post for Prague | Dressing Up Europe

https://dressingupeurope2010.wordpress.com/2010/06/04/last-sector-post-for-prague

Tracking fashion as we trek through Europe. Laquo; Where the locals go…not Parizka Street. Last Sector Post for Prague. June 4, 2010. I really can’t believe this is my last day in Prague/Europe. Feels like just yesterday we got to London. The whole group just met to wrap up our impressions of Czech ads. The adjectives/phrases we came up with were. Lots of “brand speakers” or mascots. Lots of copy on the ads. Humor is based on irony, laughing at people in unfortunate situations. Another big theme here is ...

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Summarizing the Roles of cars in London | Start Euro Engines

https://starteuroengines.wordpress.com/2010/06/04/summarizing-the-roles-of-cars-in-london

Brand Tracking in London and Prague. Summarizing the Roles of cars in London. The past week in London we have been studying autos and the role that they play in the culture here. After talking with people, observing cars on the street and visiting dealerships I would say cars in London fit two roles: mobile adverts and luxury item. Laquo; Wrapping up Prague. Final Post: Ethnography at work. Date : June 4, 2010. Leave a Reply Cancel reply. Enter your comment here. Address never made public).

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Final Reflections | Start Euro Engines

https://starteuroengines.wordpress.com/2010/06/21/final-reflections

Brand Tracking in London and Prague. Why would anyone even need a car here? Laquo; Final Reflection. Date : June 21, 2010. Categories : Bridget Moore. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. Notify me of new comments via email.

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Final Post: Ethnography at work | Start Euro Engines

https://starteuroengines.wordpress.com/2010/06/08/final-post-ethnography-at-work

Brand Tracking in London and Prague. Final Post: Ethnography at work. I knew that automobiles were used in Europe, however, I had no idea to what extent they were used for. I did not know what types of people drove cars. For those who did, I was clueless as to reasons why they did. Laquo; Summarizing the Roles of cars in London. Final Post: Reflection on the Class. Date : June 8, 2010. Categories : Jim Davis. Leave a Reply Cancel reply. Enter your comment here. Address never made public). You are comment...

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Final Post: Reflection on the Class | Start Euro Engines

https://starteuroengines.wordpress.com/2010/06/08/final-post-reflection-on-the-class

Brand Tracking in London and Prague. Final Post: Reflection on the Class. Sitting here today, writing this paper, I consider myself in a withdrawal phase from my European experience. I have never traveled so much in that amount of time. I have never experience so much cultural shock before. I have never realized how big this world really is. I have. This Global Brand Tracking with Ethnography class has taken on much more of a purpose in my life. In the past three weeks, I have learned global marketin...

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Branding Beer Across Cultures | An Ethnographic Study of Global Branding in London, Manchester & Prague

Branding Beer Across Cultures. An Ethnographic Study of Global Branding in London, Manchester and Prague. Welcome to the World: Kara’s Wrap Up. Of the three sector groups, I felt lucky to be a part of beer. Not because brand tracking meant sitting in a pub all day, but because it was everywhere. In the United Kingdom, my first observation was the acceptance of beer consumption. Where were the brown bags and flasks? Jon’s Final Thoughts. Ethnography is the study of people and how they interact with life&#...

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