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giovanni fortezza : experience design – Blog
http://fortezza.com/blog-3
Macro vs. micro customer journey. Macro vs. micro customer journey. In a recent Harvard Business Review (HBR) article, the writer makes the case for the creation of Customer Journey Maps in an organization. In many large companies journey maps are created at the inception of every project but are seldom followed through, and when they are they tend to be treated as final and […]. UX: The Director role and other considerations. UX: The Director role and other considerations. On Macro vs. micro custome...
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giovanni fortezza : experience design – Mount Gay Rum – Sailing Spoken Here
http://fortezza.com/portfolio-items/sailing-spoken-here-2
Mount Gay Rum – Sailing Spoken Here. Mount Gay Rum – Sailing Spoken Here. Sailing Spoken Here (a Mount Gay Rum campaign) – 2011. 8220;The goal is for the microsite to serve as an online community for sailors a virtual port, if you will. The microsite is lightly branded, in keeping with a belief that overcommercializing an online destination will only discourage computer users from visiting. Macro vs. micro customer journey. UX: The Director role and other considerations. On UX: The Director role and othe...
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giovanni fortezza : experience design – Portfolio
http://fortezza.com/portfolio
IBM – THINK Leaders. IBM – THINK Leaders. THINK Leaders is a program that includes a web product, a mobile product, and event support. THINK Leaders is a knowledge exchange that caters to aspiring c-suite executives with a registered version of the web and mobile products, and the established c-suite, thought leaders and senior level business executives with an executive membership. The executive […]. IBM – THINK Marketing and THINK Finance. IBM – THINK Marketing and THINK Finance. The content of the spe...
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giovanni fortezza : experience design – UX: The Director role and other considerations
http://fortezza.com/the-role-of-the-ux-director
UX: The Director role and other considerations. UX: The Director role and other considerations. UX: The Director role and other considerations. 15 years ago companies focused on creating an online presence and little thought was put into the organization of the information. We have come a long way since and entire businesses now operate exclusively online. What makes some of these businesses more successful than others is the quality of the experience. Step back and see the big picture;. Giovanni is a UX...
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giovanni fortezza : experience design – Macro vs. micro customer journey
http://fortezza.com/macro-vs-micro-customer-journey
Macro vs. micro customer journey. Macro vs. micro customer journey. Macro vs. micro customer journey. Shouldn’t we have a clear idea, an understanding of what comes before and after? Has our project become one of the touchpoints or one of its activities within the larger customer journey? As CX leads it is critical to push the boundaries of an ideated solution, and visibility into the macro journey maps are what brings us closer to better define the micro journey that we have to deliver on. UX: The Direc...
fortezza.com
giovanni fortezza : experience design – Blog
http://fortezza.com/www.fortezza.com/blog
Macro vs. micro customer journey. Macro vs. micro customer journey. In a recent Harvard Business Review (HBR) article, the writer makes the case for the creation of Customer Journey Maps in an organization. In many large companies journey maps are created at the inception of every project but are seldom followed through, and when they are they tend to be treated as final and […]. UX: The Director role and other considerations. UX: The Director role and other considerations. On Macro vs. micro custome...
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giovanni fortezza : experience design – Application of The Kano model in an Agile environment
http://fortezza.com/applications-of-the-kano-model
Applications of the Kano model. Application of The Kano model in an Agile environment. Application of The Kano model in an Agile environment. Share This Story, Choose Your Platform! About the Author: Giovanni Fortezza. Giovanni is a UX lead and an expert in his field. He started in the field of Information Architecture in 1997 at Microsoft and currently is employed by Ogilvy as one of their most prominent experts in the field of UX. February 4, 2014 at 8:07 pm. Nice Job Gio,. February 6, 2014 at 4:39 pm.
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giovanni fortezza : experience design – IBM – THINK Marketing and THINK Finance
http://fortezza.com/portfolio-items/think
IBM – THINK Marketing and THINK Finance. IBM – THINK Marketing and THINK Finance. THINK is a new model for engaging select high value business and organization leaders : a multi-touch program of IBM/client activities anchored in a digital community. And at any point through the experience CXOs are encouraged to share their concerns and questions directly with their peers and the THINK concierge service. All parts of the projects rely on SCRUM methodology to quickly deploy new ideas and retire unsuccessfu...
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giovanni fortezza : experience design – Giovanni Fortezza
http://fortezza.com/author/gfortezza
Giovanni is a UX lead and an expert in his field. He started in the field of Information Architecture in 1997 at Microsoft and currently is employed by Ogilvy as one of their most prominent experts in the field of UX. Step back and look at all the moving parts once in a while. Macro vs. micro customer journey. Macro vs. micro customer journey. UX: The Director role and other considerations. UX: The Director role and other considerations. Application of The Kano model in an Agile environment. The Kano mod...
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