A collection of interesting marketing thoughts, ideas, observations and best practices. I want to focus on the 4 key areas that are relevent in todays marketing world: Leadership, Strategy, Creativity and Innovation and Digital and social marketing. I am a Vice President of Marketing for a top 100 global brand and am passionate about marketing. This is a personal blog.
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Powerful CMO Marketing | bestofmarketing.typepad.com Reviews
https://bestofmarketing.typepad.com
A collection of interesting marketing thoughts, ideas, observations and best practices. I want to focus on the 4 key areas that are relevent in todays marketing world: Leadership, Strategy, Creativity and Innovation and Digital and social marketing. I am a Vice President of Marketing for a top 100 global brand and am passionate about marketing. This is a personal blog.
bestofmarketing.typepad.com
Powerful CMO Marketing: Brand management
http://bestofmarketing.typepad.com/best_of_marketing/brand_management
Thought provoking marketing ideas focused on Leadership, Strategy, Advertising, Creativity, Innovation, Digital marketing and Managing the Marketing Organization. I am a Vice President of Marketing with experience in CPG (eg Heineken) and technology (Microsoft). This is a personal blog. August 08, 2012. The power of marketing your brand believes through Anthems and Manifestos. 0160;A lot of brand messages come across as not believable. Why? 2 Honda - The Impossible Dream. 3 HP - Make it matter. Much more...
Powerful CMO Marketing: advertising agency
http://bestofmarketing.typepad.com/best_of_marketing/advertising-agency
Thought provoking marketing ideas focused on Leadership, Strategy, Advertising, Creativity, Innovation, Digital marketing and Managing the Marketing Organization. I am a Vice President of Marketing with experience in CPG (eg Heineken) and technology (Microsoft). This is a personal blog. November 21, 2012. Marketing Agency Search Best Practices. Identify an internal search team and identify who will lead the pitch. An agency search is very time consuming and needs dedicated resources. 0160;Request for Pro...
Powerful CMO Marketing: Agency management
http://bestofmarketing.typepad.com/best_of_marketing/agency_management
Thought provoking marketing ideas focused on Leadership, Strategy, Advertising, Creativity, Innovation, Digital marketing and Managing the Marketing Organization. I am a Vice President of Marketing with experience in CPG (eg Heineken) and technology (Microsoft). This is a personal blog. November 21, 2012. Marketing Agency Search Best Practices. Identify an internal search team and identify who will lead the pitch. An agency search is very time consuming and needs dedicated resources. 0160;Request for Pro...
Powerful CMO Marketing: Art
http://bestofmarketing.typepad.com/best_of_marketing/art
Thought provoking marketing ideas focused on Leadership, Strategy, Advertising, Creativity, Innovation, Digital marketing and Managing the Marketing Organization. I am a Vice President of Marketing with experience in CPG (eg Heineken) and technology (Microsoft). This is a personal blog. August 24, 2012. Moving GIF pictures, cool marketing, and beer! Yes, a beer marketing example! Dogfish is document the process of making Dogfish Heads new strawberry-and-honey-flavored Tweasonale. Aug 24, 2012 1:51:59 AM.
Powerful CMO Marketing: Concept Testing
http://bestofmarketing.typepad.com/best_of_marketing/concept-testing
Thought provoking marketing ideas focused on Leadership, Strategy, Advertising, Creativity, Innovation, Digital marketing and Managing the Marketing Organization. I am a Vice President of Marketing with experience in CPG (eg Heineken) and technology (Microsoft). This is a personal blog. November 22, 2011. Marketing concept testing for new product development. Here is a video on the well known example of how New Coke failed with consumers:. Benefits of concept testing online . Richness of responses - R...
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Powerful CMO Marketing
Thought provoking marketing ideas focused on Leadership, Strategy, Advertising, Creativity, Innovation, Digital marketing and Managing the Marketing Organization. I am a Vice President of Marketing with experience in CPG (eg Heineken) and technology (Microsoft). This is a personal blog. November 17, 2014. Email marketing is still working: 7 factors to get higher open rates. Email marketing is still working and should be part of any marketers arsenal. Here are 7 factors that drive e-mail open rates. Test ...
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