betsystorm.com

topdrawercommunications.com

PR vs Advertising | Top Drawer Communications

http://www.topdrawercommunications.com/why-public-relations-often-surpasses-advertising-as-a-marketing-tool

PR and Editorial Successes. Why Public Relations Often Surpasses Advertising as a Marketing Tool. In a perfect world, nonprofits, small companies and other organizations seeking to make a name for themselves and get noticed in our media-saturated world would be able to afford both public relations and advertising. However, when budgets are short, many companies choose to allocate many more of their dollars to public relations. Here’s why:. Many recent brand successes in the marketing arena credit public ...

topdrawercommunications.com

Betsy Storm | Chicago freelance writer | Public Relations | Top Drawer Communications

http://www.topdrawercommunications.com/betsy-storm-tactfully-tenacious

PR and Editorial Successes. Betsy Storm: Tactfully Tenacious. Top Drawer Communications Principal Betsy Storm applies a total-immersion approach to writing and public relations one that achieves successful results for a diverse array of clients. A self-described and proud bookworm of a girl, this daughter of a newspaper reporter was fascinated with words and their origins and stories of all kinds (ah, the power of parental influence) from a tender age. Practicing the art of public relations requires crea...

topdrawercommunications.com

Public Relations and Editorial Portfolio | Top Drawer Communications

http://www.topdrawercommunications.com/public-relations-editorial-gallery

PR and Editorial Successes. Public Relations and Editorial Portfolio. How Latino Culture Is Transforming the U.S. press release. How Latino Culture Is Transforming the U.S. Progressive Grocer Magazine. Children, Family and Community Issues. Many Families Seek Fewer Material Gifts at Holiday Time – Associated Press. Dealing with Emotional Cutoffs Chicago Tribune. Couples Turn Reading into a Joint Venture Christian Science Monitor. Ten-year-old Girl Helps Fund Cure for Rare Disease Chicago Parent. Spina Bi...

topdrawercommunications.com

Wise Words | Top Drawer Communications

http://www.topdrawercommunications.com/wise-words

PR and Editorial Successes. Over the years, lively minds have defined public relations differently. However one describes it, public relations is a profession that relies upon creativity, communication and writing for its success. Its effectiveness often is allied with a frequent partner, marketing. Here are selected observations on these subjects:. Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity. William Strunk, Jr. George H. Lewes. 8220;O...

topdrawercommunications.com

Top Drawer Communication Services | Top Drawer Communications

http://www.topdrawercommunications.com/expertise-betsy-storm

PR and Editorial Successes. Healthcare, hospital operations, business of healthcare, patient education and personal health/wellness. Disabilities and mental health. Nonprofit organizations, including fundraising communications. Children, family and community issues. Food, cuisine, and hospitality. Media relations, including press releases, story pitching, media training (for spokespersons) news conferences and crisis communications. Strategic public relations communications planning and execution. Along ...

topdrawercommunications.com

Freelance writer, Betsy Storm, Editorial Service Chicago | Top Drawer Communications

http://www.topdrawercommunications.com/competencies-betsy-storm

PR and Editorial Successes. Competencies – Betsy Storm. Betsy Storm, Principal, Top Drawer Communications, Chicago, IL founded her consultancy in public relations and editorial services in November 2006. It focuses on healthcare, nonprofits and small business. As director of public relations at Anixter Center, Chicago, IL from October 2002 to October 2006, Betsy Storm managed communications for a $30 million human services organization. In this role, she:. Achieved an unprecedented level of external reco...

topdrawercommunications.com

Best Apps & Websites for Writers | Top Drawer Communications

http://www.topdrawercommunications.com/best-apps-websites-for-writers

PR and Editorial Successes. Best Apps & Websites for Writers. Writers of all stripes are always on the lookout for online tools to help them manage their work more effectively, efficiently and even with a dose of fun. We’ve scoured the Web to uncover some of the most ingenious apps and websites. Please note. Although this presentation does not feature an oral narrative, see the notes. For a greater explanation of the online selections featured in the video. PR Often Surpasses Advertising.

topdrawercommunications.com

Public Relations, Writer, PRSA, Award-winning PR. | Top Drawer Communications

http://www.topdrawercommunications.com/award-winning-pr-2

PR and Editorial Successes. Betsy Storm was honored with an Award of Excellence from the Public Relations Society of America in 2004 for a public relations campaign that was developed and executed on behalf of Anixter Center, How the Illinois Governor’s Budget Will Impact People with Disabilities. Betsy was a key member of the communications team that was awarded the. From the Publicity Club of Chicago for a multimedia campaign that launched the new state-of-the-art Northwestern Memorial Hospital in 1999.

topdrawercommunications.com

Top 10 Highlights | Top Drawer Communications

http://www.topdrawercommunications.com/top-ten-highlight

PR and Editorial Successes. Thirty-plus Years in Journalism and PR: from Music to Public Affairs. Interviewed Bonnie Raitt and other musicians as a student reporter in 1973. For the American University student newspaper,. In Washington, D.C. Was hired for a start-up of. Was hired in New York City as managing editor of a monthly for the advertising industry, “Madison Avenue”, in 1978. Published first freelance article, a story on stepparenting, for “Bride’s” Magazine in 1980. Published a story in. While w...