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Award-winning, Master’s-degreed internal communication manager with more than 20 years experience in engaging large-scale employee audiences at blue-chip organizations, and developing and implementing long-term communication strategies in support of business goals. Collaborative communicator experienced at working with executives and continually focused on building relationships at all levels to drive positive change. Crisis and Issue Communication.

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Betsy Woodford

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Award-winning, Master’s-degreed internal communication manager with more than 20 years experience in engaging large-scale employee audiences at blue-chip organizations, and developing and implementing long-term communication strategies in support of business goals. Collaborative communicator experienced at working with executives and continually focused on building relationships at all levels to drive positive change. Crisis and Issue Communication.

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Home | betsywoodfordstudios.com Reviews

https://betsywoodfordstudios.com

Award-winning, Master’s-degreed internal communication manager with more than 20 years experience in engaging large-scale employee audiences at blue-chip organizations, and developing and implementing long-term communication strategies in support of business goals. Collaborative communicator experienced at working with executives and continually focused on building relationships at all levels to drive positive change. Crisis and Issue Communication.

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betsywoodfordstudios.com

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Award-winning, Master’s-degreed internal communication manager with more than 20 years experience in engaging large-scale employee audiences at blue-chip organizations, and developing and implementing long-term communication strategies in support of business goals. Collaborative communicator experienced at working with executives and continually focused on building relationships at all levels to drive positive change. Crisis and Issue Communication.

2

Communication Strategy

http://www.betsywoodfordstudios.com/communication-strategy.html

Crisis and Issue Communication. Starting Communication Function in New Department. Power Procurement was a brand new department that needed not only to start employee engagement and form its culture, but it was also on a large hiring cycle and needed to attract the best and brightest. RESULTS: Program was best in class in company-wide survey of communication programs for 9 of 12 attributes. Employee satisfaction in communication rose 14% in one year. Communication Strategy and Planning.

3

Crisis and Issue Communication

http://www.betsywoodfordstudios.com/crisis-and-issue-communication.html

Crisis and Issue Communication. Crisis and Issue Communications. Customers didn’t understand why SCE had so many outages. I created a new message platform based on customer testing. Developed and executed series of meetings, trainings, video and print materials to train customer-facing employees to deliver the new messaging. RESULTS: SCE selected by JD Power as a Best Practice Company in Outage Communications. RESULTS: Employees all over the company asked for copies and posted them in their work spaces.

4

About

http://www.betsywoodfordstudios.com/about.html

Crisis and Issue Communication. Responsible for concept, design, and production of various company-wide communication programs in support of business initiatives, and crisis and issue communication, reaching 14,000 employees. Areas of Expertise include:. Communication Strategies and Plans Technology Use in Communication. Managing Communication Function Trusted Advisor to Executives. Corporate Communication Relationship Building. Crisis Communication Employee Engagement Initiatives. Oversaw production of ...

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Award-winning, Master’s-degreed internal communication manager with more than 20 years experience in engaging large-scale employee audiences at blue-chip organizations, and developing and implementing long-term communication strategies in support of business goals. Collaborative communicator experienced at working with executives and continually focused on building relationships at all levels to drive positive change. Crisis and Issue Communication.

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