helenanm.wordpress.com
April | 2009 | Helena Makhotlova's blog
https://helenanm.wordpress.com/2009/04
Helena Makhotlova’s blog. A blog about social media and PR. Archive for April, 2009. This blog has moved! April 27, 2009. 8230;to http:/ www.helenanm.com. Welcome to my new blog – I hope to see you all there! Does social media sell? April 3, 2009. I think we’re. Beyond realisation that social media is great for reputation and crisis management, customer service, recruitment or mobilising communities around an honorable cause. There is a great amount of case studies to prove it. And viral PCR promotion.
helenanm.wordpress.com
The future is bright? The future is digital. | Helena Makhotlova's blog
https://helenanm.wordpress.com/2008/11/17/the-future-is-bright-the-future-is-digital
Helena Makhotlova’s blog. A blog about social media and PR. Work, sweet work. Listen and thy shall be rewarded. The future is bright? The future is digital. November 17, 2008. Has challenged his digital community again this weekend by stating that by 2014 all tangible media in the US will be in digital form. Newspapers, magazines, books, DVDs, etc. The only truly sad thing about media digitilisation is a gloomy prospect that books too will be replaced with digital Amazon Kindle. Feed for this Entry.
helenanm.wordpress.com
September | 2008 | Helena Makhotlova's blog
https://helenanm.wordpress.com/2008/09
Helena Makhotlova’s blog. A blog about social media and PR. Archive for September, 2008. Symmetrical communications model: time to say good bye? September 25, 2008. Following the discussion on PR Conversations. Made an intriguing reflection in his post “Symmetrical PR meets the Cluetrain Manifesto”. There he compares the Cluetrain Manifesto. Postulate with concepts of two-way symmetrical communication model. In Here comes everybody. Challenges of defining PR. September 21, 2008. One of the biggest challe...
helenanm.wordpress.com
November | 2008 | Helena Makhotlova's blog
https://helenanm.wordpress.com/2008/11
Helena Makhotlova’s blog. A blog about social media and PR. Archive for November, 2008. The future is bright? The future is digital. November 17, 2008. Has challenged his digital community again this weekend by stating that by 2014 all tangible media in the US will be in digital form. Newspapers, magazines, books, DVDs, etc. The only truly sad thing about media digitilisation is a gloomy prospect that books too will be replaced with digital Amazon Kindle. Work, sweet work. November 9, 2008. It’s been a m...
helenanm.wordpress.com
Listen and thy shall be rewarded | Helena Makhotlova's blog
https://helenanm.wordpress.com/2008/12/08/listen-and-thy-shall-be-rewarded
Helena Makhotlova’s blog. A blog about social media and PR. The future is bright? The future is digital. How to undertake a social media ‘campaign’. Listen and thy shall be rewarded. December 8, 2008. There is a great article in the last week’s Advertising Age. By Freddie Laker The Paradox of Interactive Marketing. As a result, there is a clear trend that users are leaving not only traditional media channels, but also their favorite websites. There are a lot of rewards in listening. Imagine that you ...
helenanm.wordpress.com
Does social media sell? | Helena Makhotlova's blog
https://helenanm.wordpress.com/2009/04/03/does-social-media-sell
Helena Makhotlova’s blog. A blog about social media and PR. Is Internet advertising dead yet? This blog has moved! Does social media sell? April 3, 2009. I think we’re. Beyond realisation that social media is great for reputation and crisis management, customer service, recruitment or mobilising communities around an honorable cause. There is a great amount of case studies to prove it. And viral PCR promotion. The thing is, I don’t really believe it did. The recent digital campaign by Nike. Conducted by ...
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