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The Big Brand TheoryAll about achieving customer 'mind space'
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All about achieving customer 'mind space'
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All about achieving customer 'mind space'
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The Big Brand Theory: The Indian Retail Industry - Big Movers & their Strategies
http://bigbrandtheory.blogspot.com/2010/09/indian-retail-market-big-movers-their.html
The Big Brand Theory. All about achieving customer 'mind space'. Wednesday, September 29, 2010. The Indian Retail Industry - Big Movers and their Strategies. Some recent trends in the Indian retail markets:. The company is planning to set up a distribution centre on the Mumbai-Pune highway to cater to the western markets. Bharti, unlike Reliance, does not want to go pan-India at once, but focus and consolidate on one region before entering another. Bharti's ambitious plans also include opening stores in ...
The Big Brand Theory: September 2010
http://bigbrandtheory.blogspot.com/2010_09_01_archive.html
The Big Brand Theory. All about achieving customer 'mind space'. Wednesday, September 29, 2010. The Indian Retail Industry - Big Movers and their Strategies. Some recent trends in the Indian retail markets:. The company is planning to set up a distribution centre on the Mumbai-Pune highway to cater to the western markets. Bharti, unlike Reliance, does not want to go pan-India at once, but focus and consolidate on one region before entering another. Bharti's ambitious plans also include opening stores in ...
The Big Brand Theory: The 'talking' Volkswagen ad
http://bigbrandtheory.blogspot.com/2010/09/volkswagen-sets-new-standards-in-print.html
The Big Brand Theory. All about achieving customer 'mind space'. Tuesday, September 28, 2010. The 'talking' Volkswagen ad. Anyone who picked up the Times of India dated 21st September would have been, taken aback by a 'talking newspaper'. Volkswagen brought out, what you may call a. Pathbreaking innovation in using the medium of print. The full-page ad on Volkswagen's latest offering - the 'Vento' had a small black voice box with a light-sensitive chip. Volkswagen has historically been known for trend-se...
The Big Brand Theory: August 2010
http://bigbrandtheory.blogspot.com/2010_08_01_archive.html
The Big Brand Theory. All about achieving customer 'mind space'. Sunday, August 15, 2010. One Celebrity, Many Brands. Confusion! Indian obsessions begin with cricket and film celebrities and end right there. Advertising, most often than not is a victim to this. Take the example of Mahendra Sing Dhoni. Dhoni endorses over 20 brands.These include Pepsi, AirCel, Big Bazaar, Reebok and many more. But how many of us exactly remember each of these brands when we are out for purchase? Posted by Veena Pathare.
The Big Brand Theory: 'Dabangg' makes Zandu Balm dearer to Emami
http://bigbrandtheory.blogspot.com/2010/09/dabangg-makes-zandu-balm-dearer-to.html
The Big Brand Theory. All about achieving customer 'mind space'. Tuesday, September 14, 2010. Dabangg' makes Zandu Balm dearer to Emami. Le Zandu Balm hui, darling tere liye' is what seems to be on everyone's lips at Emami these days. Yes, Emami's gamble with the in-song brand campaign seems to have paid off. Zandu Balm has clocked a whopping. 25 crore in August,. Weak marketing was a concern for Zandu Pharmaceuticals in 2002. Emami has set a marketing budget of. Posted by Veena Pathare. I came across a ...
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The Big Brand Theory
The Big Brand Theory. All about achieving customer 'mind space'. Wednesday, September 29, 2010. The Indian Retail Industry - Big Movers and their Strategies. Some recent trends in the Indian retail markets:. The company is planning to set up a distribution centre on the Mumbai-Pune highway to cater to the western markets. Bharti, unlike Reliance, does not want to go pan-India at once, but focus and consolidate on one region before entering another. Bharti's ambitious plans also include opening stores in ...
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At Big Brand Theory, we believe the number one problem in today’s business environment is dysfunctional communication – both externally and internally. If left unattended, the result is an eventual breakdown in the three critical areas that make up a lasting brand – how it is known (Recognition), whether or not it is needed (Relevance), and what makes it respected (Resonance). And it all begins with the story you tell. Take a look at our process. Us to find out how we can help.
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