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Big Town Weekends - Portfolio | Page // Agency
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Press Enter to Search. Web, Print, Motion, Air, Identity. Reviving a Historic Shopping Center for New Generations. We developed a multimedia campaign with an emphasis on digital, TV, and PR to promote the revival of Big Town. The first indoor mall in the Southwest, Big Town was revitalized as the site of weekend shopping expos. With an aggressive media planning and buying campaign that directed consumers to the new site, we increased Big Town’s website traffic significantly, sending over 800 visito...
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