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Lawler on Leads

Monday, February 8, 2010. From Jeanne Jennings at ClickZ regarding email best practices and testing. She comments on the use of click-stream data and other analytics to personalize and customize email messages. Can have a huge affect on conversions. A quick review of the email also pointed out some potential spam folder issues - it had 'FREE' in the subject line and had quite a few images in the email body. These elements might not automatically doom you, but they don't help. Many ESP's ( definition.

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Monday, February 8, 2010. From Jeanne Jennings at ClickZ regarding email best practices and testing. She comments on the use of click-stream data and other analytics to personalize and customize email messages. Can have a huge affect on conversions. A quick review of the email also pointed out some potential spam folder issues - it had 'FREE' in the subject line and had quite a few images in the email body. These elements might not automatically doom you, but they don't help. Many ESP's ( definition.

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Lawler on Leads | billlawler.blogspot.com Reviews

https://billlawler.blogspot.com

Monday, February 8, 2010. From Jeanne Jennings at ClickZ regarding email best practices and testing. She comments on the use of click-stream data and other analytics to personalize and customize email messages. Can have a huge affect on conversions. A quick review of the email also pointed out some potential spam folder issues - it had 'FREE' in the subject line and had quite a few images in the email body. These elements might not automatically doom you, but they don't help. Many ESP's ( definition.

INTERNAL PAGES

billlawler.blogspot.com

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Lawler on Leads: Customers as Social Media Advocates

http://billlawler.blogspot.com/2009/12/customers-as-social-media-advocates.html

Friday, December 18, 2009. Customers as Social Media Advocates. Many of you now are quite familiar with my enthusiasm for supplementing your traditional outbound marketing strategy with an inbound marketing strategy. Getting customers to find you in online communities. I tend to discourage blatant product or solution pitches as a source of content in your inbound strategy. Why not instead seek to enlist your most satisfied customers as your social media solution advocates? Especially those who state they...

2

Lawler on Leads: October 2009

http://billlawler.blogspot.com/2009_10_01_archive.html

Friday, October 30, 2009. I've recently been helping out a friend with his new small business selling golf training aids (check out his site: http:/ www.athleticgolfswing.com/. The Pure Contact Connection is a winner! And have been reminded about some areas of basic SEO. That need some close attention, no matter the size of your business (I've even noticed this with global enterprise companies that have been on my radar). Meta tags for title, description and keywords. Your meta description tag. In total ...

3

Lawler on Leads: February 2009

http://billlawler.blogspot.com/2009_02_01_archive.html

Wednesday, February 25, 2009. Lead Qualification and Scoring. Two very timely posts today around lead qualification/scoring. I've always maintained that one of the critical components in a lead management system is a process (preferably automated but can be manual), that enables you to qualify and score (part of the lead nurture process) the initial inquiries you receive. That's a big part of the reason why your organization wants lead management. In this interview today on Funnelholic. If your sales mod...

4

Lawler on Leads: November 2009

http://billlawler.blogspot.com/2009_11_01_archive.html

Monday, November 30, 2009. Quick tip: When assembling a lead scoring standard for their lead nurture programs, many marketers assign a score based upon a scoring range, usually 0-100. This helps determine how qualified a lead actually is and where (generally) it is in the funnel. As long as both sales and marketing know what that range is and what it corresponds to, they figure the system works. In routing leads into SFA. Tools such as Salesforce. Tuesday, November 17, 2009. As part of an overall lead nu...

5

Lawler on Leads: Website's Influence on Buying Decisions

http://billlawler.blogspot.com/2010/01/websites-influence-on-buying-decisions.html

Friday, January 22, 2010. Website's Influence on Buying Decisions. Put up a blog post. Chart (below) about a new survey released by RainToday. 97% of survey respondents (which included more than 200 buyers of professional services) stated that websites had at least some measure of influence over their ultimate buying decisions. 97%. This blog has spoken often about the need to have a website that provides compelling (and easily obtainable) content to prospects for each stage of the funnel they are in, as...

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Big List of B2B Marketing Blogs - Marketo

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Marketing Budget Samples, Examples, and Tips. Marketing Budget Samples, Examples, and Tips. Ebook] Have Your Lunch And Have Time To Eat It 4 Reasons Why You. Cheat Sheet] How a Good Enough Marketing Automation Solution Can. CMO Spotlight: 3 Trends That Will Drive Digital Transformation. 3 Steps to Bridge the Gap Between Online and Offline Channels. Self-Reliance Is the Name of the Game: How Marketing Automation Empowers. Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without. Beyond ...

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billlawler.blogspot.com

Lawler on Leads

Monday, February 8, 2010. From Jeanne Jennings at ClickZ regarding email best practices and testing. She comments on the use of click-stream data and other analytics to personalize and customize email messages. Can have a huge affect on conversions. A quick review of the email also pointed out some potential spam folder issues - it had 'FREE' in the subject line and had quite a few images in the email body. These elements might not automatically doom you, but they don't help. Many ESP's ( definition.

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billlawrence.blogspot.com

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Thursday, January 20, 2011. 2011: The Year of the 40. In the last 10 years of my life, I have attempted to change the paradigm for myself. On my birthday, March 12, 2o11, I will reveal the 40 Adventures at 40. Plus, it will make me update this blog every once in a while! Monday, October 11, 2010. Going Long Offroad, Sort-Of. Wednesday, November 25, 2009. Shut-In Trail Run - Race Report. On November 7, 2009, I completed the Shut In Ridge Trail Run. This is not really a race, but a running adventure to...

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