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Perfume Marketing Strategies: July 2014

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Friday, July 18, 2014. Contest Update # 5. I've posted an article with suggestions for preparing your "entry form" (a simple business plan) for the "Marketer Most Likely To Sell The Most Perfume". Contest. You can find the article here. I have now posted an example of a simple marketing plan, in the style of an entry form, for the "Marketer Most Likely To Sell The Most Perfume" contest here. Take a look at it. It should make the requirements of the contest crystal clear. Posted by Philip Goutell. Contes ...

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Perfume Marketing Strategies: Marketing your own perfume in Nigeria

http://perfumestrategies.blogspot.com/2014/11/marketing-your-own-perfume-in-nigeria.html

Friday, November 7, 2014. Marketing your own perfume in Nigeria. Nigeria is a rich nation and a fashion center. That's fine for the large international brands. But what about the local entrepreneur who sees a market for modestly priced perfume among those who are not ready to spend it all for famous brands? Is there room for indie brands and entrepreneurs? Now comes shipping, if you can find a carrier who will transport 200 bottles of perfume to Nigeria. If such a carrier can be found, it is reasonab...

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Perfume Marketing Strategies: The novice marketing mistake that kills new perfumes

http://perfumestrategies.blogspot.com/2014/08/the-novice-marketing-mistake-that-kills.html

Sunday, August 3, 2014. The novice marketing mistake that kills new perfumes. Running out of money. It's a very common novice mistake. The novice is inclined to look at it as "bad luck" but really it is bad planning, bad execution, or both. You have limited money for your project. We all do. So your planning must take this into consideration. Your planning must set goals that are reachable with the resources at your command. Since your resources are (always! Limited, your goals must also be limited.

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Perfume Talks: Why TV commercials for celebrity perfumes may not be selling at full strength

http://perfumetalks.blogspot.com/2013/11/why-tv-commercials-for-celebrity.html

Why say anything when the perfume can speak for itself". Wednesday, November 20, 2013. Why TV commercials for celebrity perfumes may not be selling at full strength. About memory and scent and the possibility that a multimedia promotion for a perfume might have the potential to implant a deep scent memory that could, when triggered in the future, bring back a strong desire for that particular fragrance. Isn't their plan to create a memorable event for the viewer? The same problem arises in the use of mus...

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Perfume Talks: December 2010

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Why say anything when the perfume can speak for itself". Wednesday, December 15, 2010. Why should anyone want perfume? Perfume gives pleasure. It's as simple as that. It gives pleasure to the woman who wears it. It gives pleasure to those who pass her by - or stop. Sometimes we make too much of perfume. We demand excellence in the graphics and packaging. The bottle's shape must be pleasing (even though it's just paper and glass and has no scent itself! Posted by Philip Goutell. Subscribe to: Posts (Atom).

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Perfume Talks: December 2013

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Why say anything when the perfume can speak for itself". Sunday, December 29, 2013. A video on the way to selling perfume. Http:/ www.youtube.com/watch? As announced repeatedly, I've been working a marketing plan for a fragrance called "Confusion II," named after a piece of sculpture of the same name. Part of the plan involves producing a video for a select group of people I want to involve in selling this fragrance, and this video is still about two weeks away from completion. You might enjoy it.

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Perfume Talks: March 2011

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Why say anything when the perfume can speak for itself". Monday, March 14, 2011. Perfume - A Man's Armor. This thought about girding ourselves in armor before heading to the office came back to me the other day but it wasn't men's suits I was thinking of, it was a men's fragrance called Toxic. Quite pleasant and, as I said, it provides sensory stimulation. But I was noticing that on days when I really want a boost I find myself reaching for Toxic. The funny thing about the composition of Toxic. On Wall S...

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Perfume Talks: A video on the way to selling perfume

http://perfumetalks.blogspot.com/2013/12/a-video-on-way-to-selling-perfume.html

Why say anything when the perfume can speak for itself". Sunday, December 29, 2013. A video on the way to selling perfume. Http:/ www.youtube.com/watch? As announced repeatedly, I've been working a marketing plan for a fragrance called "Confusion II," named after a piece of sculpture of the same name. Part of the plan involves producing a video for a select group of people I want to involve in selling this fragrance, and this video is still about two weeks away from completion. You might enjoy it.

perfumetalks.blogspot.com

Perfume Talks: April 2011

http://perfumetalks.blogspot.com/2011_04_01_archive.html

Why say anything when the perfume can speak for itself". Monday, April 25, 2011. Is making hats. Ernest Beaux. Is making perfume. Alice B. Toklas. Arrives in Paris and is introduced to Fernande Picasso. What are the topics of interest to Mrs. Picasso? Today we don't think so much about hats. But up into the early 1950's at least, hats were a topic of interest to women . and men. Today we don't talk so much about perfume. There are too many; they are too common. But this wasn't always so.