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Business & Economics: June 2005
http://bizeco.blogspot.com/2005_06_01_archive.html
The marketing mix is one of the dominant ideas in modern marketing. Philip Kotler in his co-authored book " Principles of Marketing. Defines marketing mix as " the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. The many possibilities gathered into four groups of variables known as the ' four Ps. Four Ps - Four Cs. Links to this post.
Business & Economics: Corporate Culture - Charles Handy
http://bizeco.blogspot.com/2007/07/corporate-culture-charles-handy.html
Corporate Culture - Charles Handy. Corporate cultures describe the way the organisation is managed, not the set of values shared by employees. Charles Handy popularised a typology of organisations and cultures. Handy also uses four Greek gods to illustrate his basic approaches and the organizational cultures that result. This is a 'can-do' attitude, often created by the project teams or matrix structures in an organic manner, respective to change. 22 September, 2008. Subscribe to: Post Comments (Atom).
Business & Economics: May 2005
http://bizeco.blogspot.com/2005_05_01_archive.html
Own Branding (Part III). Advantages of Own Branding for Suppliers:. Excess production capacity can be utilised. Own brands help absorb fixed costs. The retailer has an equal interest in selling the goods. Some warranty liabilities may transfer to the retailers. Disadvantages of Own Branding for Suppliers:. Advantages may be short-lived. Own brands may reduce sales of manufacturer's brands in the same store. Retailers may restrict display and promotion of manufacturer brands to emphasise own brands. Sales...
Business & Economics: January 2006
http://bizeco.blogspot.com/2006_01_01_archive.html
Porter's Diamond of National Advantage (Part II). The Diamond as a System. The effect of one point depends on the others. For example, factor disadvantages will not lead firms to innovate unless there is sufficient rivalry. The diamond also is a self-reinforcing system. For example, a high level of rivalry often leads to the formation of unique specialized factors. The role of government in the model is to:. Encourage companies to raise their performance, for example by enforcing strict product standards.
Business & Economics: Vertical Integration (Part I)
http://bizeco.blogspot.com/2007/08/vertical-integration-part-i.html
Vertical Integration (Part I). The degree to which a firm owns its upstream suppliers and its downstream buyers is referred to as vertical integration. Because it can have a significant impact on a business unit's position in its industry with respect to cost, differentiation, and other strategic issues, the vertical scope of the firm is an important consideration in corporate strategy. There are 3 different types of vertical integration:. Expansion of activities upstream). As much as I enjoy it myself I...
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How To Start Social Media Pages. Calendar Planning for Marketing. Google , OneNote, and Other Progams. We are small business marketing. At some of our services:. I leave work to go home &. Check my work email! I take a break mentally from. Running a small business is tough! Hat's why we are here to help. I have a Facebook page, but. I don't know what to post! How do I find material and. I have a very small business. And low budget- how and. Where can I market my. Business for little to no cost?
Business & Economics
The topic I will be informing this month is 'Business-Level Strategy', which are. Also termed as 'SBU strategies'. What is an SBU? A strategic business unit is a part of an organisation for which there is a distinct external market for goods or services that is different from another SBU. Example: Nestle has a number of SBU's such as confectionery, Ice cream, mineral water and pet food. Michael Porter identified four main generic strategies: cost leadership. And no distinctive strategy. The previous gene...
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The Strategic Simulation Workshop. Strategic Business, Co-Creative Leadership. The Strategic Intent Workshop. Transforming Business Ecosystems by learning. Transforming Business Ecosystems by learning. We are an experiential learning solutions provider with a team of alumni from IIMAhmedabad and XLRI, who are industry experts from a wide variety of business sectors. Depending on the business objective, we have multiple solutions. The Strategic Simulation Workshop. The Strategic Intent Workshop. Program d...
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How To Get Your Very Own. Web-Site On The Internet. Professionally Designed And Everything). For $1 A Day. Now You Can Build Your. Business On The Internet! There’s never been a better time for you to get a Web-Site on the Internet! You see, the Internet is growing like a wild-fire out of control. In fact, experts estimate that over 150 million people will have a connection to the Internet by the year 2000! And new users are signing up at a rate of almost one million per month! Most Internet users have f...
