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Bala's Landing page: March 2007
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Tuesday, March 06, 2007. Finally a management topic- Ambush Marketing. Well, its time I prove that I actually am doing an MBA rather than as a general purveyor of random information. So today, lets have a short little piece on Ambush Marketing.now that the world cup of cricket is around the corner. Ambush marketing is a term that has been bandied around before, usually just before any big sporting event. So what exactly is Ambush marketing, and how does it work? First, what is Ambush Marketing? The adver...
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Bala's Landing page: Of overcharging Taxi Drivers, and all of their ilk -- Sub optimal Economic Equilibrium
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Thursday, July 19, 2007. Of overcharging Taxi Drivers, and all of their ilk - Sub optimal Economic Equilibrium. Yesternight, a friend of mine was attempting to hail a taxi at Salt Lake in Kolkata. Of course, no taxi guy seemed to be willing to take him for anything under 10 times the actual price, so he had to walk in the end. So to summarise, problem is. 2 Finite customer base. But till then, if you live in Salt Lake or Chennai.prepare to get fleeced by the local private transport providers! Good one ;-).
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Bala's Landing page: September 2006
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Saturday, September 23, 2006. Well, the midsems are finally over (almost). And I will have to admit that they went by pretty disastrously. No need to elaborate further, as I have decided to not think about them until the results arrive. So lets do a movie review, what? This time its Lage Raho Munnabhai. This is the sequal to the immensely popular Munnabhai MBBS, which was given rave reviews by one and all. So how does Lage Raho do? Good points of this movie:. It did not take itself too seriously. Well, t...
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Bala's Landing page: Japanese Money Back Policies
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Thursday, August 02, 2007. Japanese Money Back Policies. Well, this is not a strictly economic post, but this was so weird that I just had to put it out. Apparently, people in Japan are scrupulously honest when it comes down to cash.and they have lots of rich people with too much of it too. Some people have been busy putting envelopes of 10000 Yen in public toilets for people to take away. And the dumb jocks have been returning it! So what does this say about Japan? That they are scrupulously honest?
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Bala's Landing page: June 2007
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Wednesday, June 20, 2007. More than just paper money? This is necessarily short because this is still work in progress. In economics, we learnt that people hold money for 3 reasons. 1 To buy things with it (transaction motive). 2 As a safety net (precautionary motive). 3 To invest or speculate, so as to make more money (speculative motive). Now, what if something else is used for any of these purposes? And does it work at all? Friday, June 15, 2007. Back To Management- Bottlenecks and Customers. A produc...
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Bala's Landing page: July 2007
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Monday, July 30, 2007. Transaction Cost Economics and IT Infrastructure. I was handed an interesting link by bloggerazzi about a part of economics that I had never heard about till date, called Transaction Cost Economics. Previously, the inefficiencies of a manufacturing system were found on the assembly line. So, if a production line slows down, or if extra material is machined, then you know where to pin the blame on! Catch the worker on the line, and improve the process! For example, if you were perfo...
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Bala's Landing page: August 2007
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Wednesday, August 08, 2007. Rural Marketing Programmes: Growing the Pie, or Pie in the sky? First, acknowledgments. This topic was given by Ms. Deepti Potnis, budding consultant, as a sample of her spectacular skills at delivering customised solutions to undeserving petitioners. No, seriously, she gives good solutions. And her blog is not too bad either. Visit it here. Now that my mandatory commercial is done, back to the topic! Or else, they will just end up eating Humble pie. Well, that is it for this ...
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Bala's Landing page: February 2007
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Tuesday, February 27, 2007. I was thinking.how do these famous quotes get made. So I decided I would have a shot at it. Sound bytes for the internet age. There is no reality. Just an illusion that pretends really well". Economics is about people assuming rationality in the face of overwhelming evidence to the contrary.". Love is blind, deaf, and quite frequently.dumb" (I am not sure if this is mine.surely this has been used before? Fear makes you do things you would have done better without! India and Ch...
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Bala's Landing page: August 2006
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Sunday, August 27, 2006. My long due Basic Physics Tutorial! Well, my profile details claim an interest in physics and mechanics.and I don't think I have made even 1 post on that topic. So.here goes. Be warned.I am not very good at maths.nor drawing. Just try to make pictures in your head. Of course, if you can't, the fault lies with the poor author! Topic 1- Why is it easier to balance a Bicycle when it moves? So here goes. Get your imagination hat.put it on.and read further. While the bicycle is perfec...
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Bala's Landing page: 50th Post....And hiring Teams
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Thursday, August 02, 2007. 50th Post.And hiring Teams. Blogger tells me that this is my 50th post on the blog.by Jove.it looks like this has lasted a lot longer than most! So, here is to many more posts to come! Now back to management stuff! I was talking to a friend on GTalk, who was cribbing about the lack of personal interaction and friends at work. I was of course, doing much of the same as well, when she came up with quite a great idea. Subscribe to: Post Comments (Atom). My Non Management Blog.