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15 ideas

Sometimes, you just need new stories to tell. As marketing folk, we're always urging our clients to step out of their comfort zones. We're striving for ideas that make them sweat. And we're critical when they don't take those risks. So it's only fair we live our own advice. (Method marketing? To that end, I'm abandoning a life I know well and adore here in Chicago, and joining the crew at Energy BBDO Shanghai, starting next week. Imagine a toy store that has every toy you can ever imagine. It's a rich cr...

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Sometimes, you just need new stories to tell. As marketing folk, we're always urging our clients to step out of their comfort zones. We're striving for ideas that make them sweat. And we're critical when they don't take those risks. So it's only fair we live our own advice. (Method marketing? To that end, I'm abandoning a life I know well and adore here in Chicago, and joining the crew at Energy BBDO Shanghai, starting next week. Imagine a toy store that has every toy you can ever imagine. It's a rich cr...

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2 labels shanghai

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4 xie xie chicago

5 introducing mister imagine's

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9 2 comments

10 pure awesomeness

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15 ideas | blog.15-ideas.com Reviews

https://blog.15-ideas.com

Sometimes, you just need new stories to tell. As marketing folk, we're always urging our clients to step out of their comfort zones. We're striving for ideas that make them sweat. And we're critical when they don't take those risks. So it's only fair we live our own advice. (Method marketing? To that end, I'm abandoning a life I know well and adore here in Chicago, and joining the crew at Energy BBDO Shanghai, starting next week. Imagine a toy store that has every toy you can ever imagine. It's a rich cr...

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blog.15-ideas.com

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15 ideas: Making Neutrality Interesting

http://blog.15-ideas.com/2012/08/making-neutrality-sound-interesting.html

Some days, we marketers spend as much time trying to avoid controversy as we do actually marketing things. Which is why I was so intrigued by a recent project some friends and I did. The project is a website called Chick-Fil-A Confessional. Because of this, the site has done something the entire country of Switzerland has not: Made neutrality seem interesting. The site was featured on Fast Company. Among others. And the originator of the idea, Natalie Taylor. Silly statements from ceos. The top 5 posts a...

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15 ideas: And you balked at putting a disclaimer in the footer

http://blog.15-ideas.com/2012/04/and-you-balked-at-putting-disclaimer-in.html

And you balked at putting a disclaimer in the footer. All marketers have legal restrictions. Imagine if you were marketing the video game "Big Buck" which, according to the full-screen disclaimer. Can cause epileptic seizures. Suddenly, a "See dealer for details" super doesn't seem so bad, does it? Never thought id see the previous two tags in the same post. Subscribe to: Post Comments (Atom). Have more time to kill? Link with me on LinkedIn. Follow me on Twitter. View my work at 15-ideas.

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15 ideas: Awwwwwwww

http://blog.15-ideas.com/2012/07/awwwwwwww.html

I just returned from a long stint away from Chicago. Upon my return today, one of my cohorts sent this link. I enjoyed it. Hope you do as well. (And thankfully, they didn't go with the hugging idea.). Or at least i found it funny. Subscribe to: Post Comments (Atom). 15 ideas works with forward-planning, value-oriented thought leaders to champion strategic initiatives and provide scaleable synergistic cross-platform solutions. Cloud computing. Have more time to kill? Link with me on LinkedIn.

4

15 ideas: More internet trends from Mary Meeker

http://blog.15-ideas.com/2012/05/more-internet-trends-from-mary-meeker.html

More internet trends from Mary Meeker. Mary Meeker's latest deck on internet trends. Is insightful as always – particularly the slides showing the disruption of various industries. It's the most substantial section of the deck, yet it only touches on the disruption of industries that affect and define our personal lives – how we connect and with whom, the depth and maintenance of our relationships, and how those relationships influence our actions and opinions. Lets spend more on digital.

5

15 ideas: Factual Marketing

http://blog.15-ideas.com/2012/08/factual-marketing.html

I'm a huge fan of Droga5's latest effort for Puma. We've taken a similar approach lately, tying marketing efforts not just with consumer insights and marketing assumptions, but also to statistically significant evidence. The study generated great PR reach and blog-friendly infographics. That, along with a TVC, Facebook app, blogger outreach, trade show events and sales force communications, helped Inkjoy became the brand's most successful launch ever. The worlds most stolen pen. August 20, 2012 at 2:03 PM.

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greatcreativeneutralcountry.blogspot.com

Great Creative. Neutral Country.: Swisster No More

http://greatcreativeneutralcountry.blogspot.com/2011/03/swisster-no-more.html

Monday, March 7, 2011. Just learned there's no more Swisster. I think this site lasted just a few months longer than I did. Posted by Greg Christensen. March 15, 2011 at 9:24 PM. Subscribe to: Post Comments (Atom). There was an error in this gadget. America's Little Switzerland. Really. When Articles Get "Internet Headlines". A Waterfall in the City. Salaryman Musume (daughter) – by Yuki Aoyama. 392 The Irrational 10th. Sometimes, you just need new stories to tell. Journal of a Junior Copywriter.

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Great Creative. Neutral Country.: January 2010

http://greatcreativeneutralcountry.blogspot.com/2010_01_01_archive.html

Saturday, January 30, 2010. I can't find a worthy image for this. I learned a new French idiom today:. No arms. No chocolate.". I'm not even sure what that means. But I'm going to start saying it all the time. Posted by Greg Christensen. Friday, January 29, 2010. Friday night I decided to introduce my kids to Risk (actually it was Lux. It was like being in a Greek drama where the son returns to dethrone his father. I am sorry, My People. Posted by Greg Christensen. Thursday, January 28, 2010. Were I cert...

greatcreativeneutralcountry.blogspot.com

Great Creative. Neutral Country.: December 2009

http://greatcreativeneutralcountry.blogspot.com/2009_12_01_archive.html

Wednesday, December 30, 2009. When I first arrived in Geneva, one of our clients was Baboo airlines. About a month into the job, their holding company forced them to consolidate agencies and vendors, and the account was sent to Saatchi and Saatchi, here in town. These are a couple of the current billboards. I rather like them. I think they do exactly what EasyJet's ads. Posted by Greg Christensen. Thursday, December 24, 2009. Burning through the waffles. Posted by Greg Christensen. It reminded me of the ...

greatcreativeneutralcountry.blogspot.com

Great Creative. Neutral Country.: June 2010

http://greatcreativeneutralcountry.blogspot.com/2010_06_01_archive.html

Thursday, June 24, 2010. After two years in Switzerland where every bill is either paid online or in cash at La Poste, using checks as a form of currency seems really lame and Third-Worldish. Posted by Greg Christensen. Tuesday, June 15, 2010. Atticus on the Outside. If you're interested, you can read the original piece here. Posted by Greg Christensen. Thursday, June 10, 2010. Unpacking a box-load of books I'd kept in storage, I found the following note to myself. Nope Never bought the dog. When Article...

greatcreativeneutralcountry.blogspot.com

Great Creative. Neutral Country.: Makin' Ads Abroad

http://greatcreativeneutralcountry.blogspot.com/2010/07/makin-ads-abroad.html

Tuesday, July 6, 2010. Since returning to the States, I've had a lot of requests for advice on getting a job overseas. To answer most of those questions, I wrote an ebook. Click here to download. Hopefully, it's more useful than self-indulgent. Enjoy. Posted by Greg Christensen. This is really nice. I agree with almost everything in here. Hope it inspires many to follow in our footsteps! July 6, 2010 at 10:47 PM. Ah do I detect undertones to some of these posts? Someone you crossed in geneva . I have che...

greatcreativeneutralcountry.blogspot.com

Great Creative. Neutral Country.: Not the reason I left, but...

http://greatcreativeneutralcountry.blogspot.com/2010/06/not-reason-i-left-but.html

Tuesday, June 8, 2010. Not the reason I left, but. I noticed that my old gig in Geneva is now listed on LinkedIn. I read the job description which included the following. I would add that "The real test of any agency is it's. Ability to spellcheck. Especially if it believes is. Doing whatever it takes to hire a new copywriter.". Posted by Greg Christensen. Nice They really do need an English copywriter, dont they? June 8, 2010 at 11:47 AM. Subscribe to: Post Comments (Atom). A Waterfall in the City.

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Great Creative. Neutral Country.: February 2010

http://greatcreativeneutralcountry.blogspot.com/2010_02_01_archive.html

Friday, February 26, 2010. I recently passed through the airport in Brussels, Belgium. Although I didn't get to visit the city, I did take note of a few Brussels-related branding opportunities in the terminal. For example. The M&M's candy dispenser incoproates the city's Atomium. Landmark. Nice job. Makes me want some gigantic M&M's. The Coca-Cola vending machine also makes use of a Brussels icon: the Manneken Pis. Coke is fantastic with design (check out the Fast Company. Posted by Greg Christensen.

greatcreativeneutralcountry.blogspot.com

Great Creative. Neutral Country.: May 2010

http://greatcreativeneutralcountry.blogspot.com/2010_05_01_archive.html

Sunday, May 30, 2010. Epilogue, Part 4: Swixas. Even though Texas is one of the United States and Switzerland is in the middle of Europe, they both have very autonomous attitudes towards everyone else around them. They're affiliated with their neighbors only by convenience. Both Texas and Switzerland have flags that are iconic enough to set them apart from their neighbors. Between Stetsons and lederhosen, they both have a very iconic dress code (even if the general population doesn't participate). Is tod...

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blog.15-ideas.com

15 ideas

Sometimes, you just need new stories to tell. As marketing folk, we're always urging our clients to step out of their comfort zones. We're striving for ideas that make them sweat. And we're critical when they don't take those risks. So it's only fair we live our own advice. (Method marketing? To that end, I'm abandoning a life I know well and adore here in Chicago, and joining the crew at Energy BBDO Shanghai, starting next week. Imagine a toy store that has every toy you can ever imagine. It's a rich cr...

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