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Blog | The ABX ADvisory

Showcasing effective advertising in all media - TV, radio, newspaper, magazine, online, out-of-home and FSI.

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Blog | The ABX ADvisory | blog.adbenchmark.com Reviews
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Showcasing effective advertising in all media - TV, radio, newspaper, magazine, online, out-of-home and FSI.
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Blog | The ABX ADvisory | blog.adbenchmark.com Reviews

https://blog.adbenchmark.com

Showcasing effective advertising in all media - TV, radio, newspaper, magazine, online, out-of-home and FSI.

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ABX Partners with the ANA / AFE at the White House to Launch Gender Equality Measure for Ads

http://blog.adbenchmark.com/white-house-launches-gender-equality-measure

ABX Partners with the ANA / AFE at the White House to Launch Gender Equality Measure for Ads. ABX Partners with the ANA / AFE at the White House to Launch Gender Equality Measure for Ads. On Jun 29, 2016 10:40:41 AM. The Association of National Advertisers. Alliance for Family Entertainment. Anniversary of American women’s obtaining the vote. Advertising Benchmark Index, Unilever. How to Measure Gender Equality. What Does this Mean for You? And Call to Action. So, if you produce ads that are *accurate* i...

2

Blog | The ABX ADvisory

http://blog.adbenchmark.com/all

How is Speed Changing Creative Testing? Should I Look at Faster, Lower Cost Options to Legacy Copy Testing? Part Three: Why OOH Advertising Rocks for Purchase and More. Part Two: Driving Purchase in Out-of-Home Advertising. 4 Data-Driven Keys to Drive Purchase in Out-of-Home Advertising. Advertising Effectiveness: Creating Great Free-Standing Inserts (FSIs). Advertising Effectiveness - New Research Shows Radio Potentially Most Effective Medium. Can you Find the Waste in your Marketing Spend? Battery Wars...

3

Advertising Effectiveness: Creating Great Free-Standing Inserts (FSIs)

http://blog.adbenchmark.com/effective-advertising-for-fsi-and-free-standing-inserts

Advertising Effectiveness: Creating Great Free-Standing Inserts (FSIs). Advertising Effectiveness: Creating Great Free-Standing Inserts (FSIs). On Aug 8, 2016 9:51:32 AM. Like all mediums, Free-Standing Inserts (FSIs). Can be enormously effective for driving Purchase and other Calls-to-Action, but only when the creative is strong. Today we'll look at some of the best and worst of thousands of FSIs benchmarked by the largest syndicated research database of measured ads in the world. A recent ABX Advisory.

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4 Data-Driven Keys to Drive Purchase in Out-of-Home Advertising

http://blog.adbenchmark.com/out-of-home-advertising-effectiveness

4 Data-Driven Keys to Drive Purchase in Out-of-Home Advertising. 4 Data-Driven Keys to Drive Purchase in Out-of-Home Advertising. On Aug 26, 2016 1:00:00 PM. Next in our series of data-driven keys to effective advertising is a focus on Out-of-Home. Advertising, looking at what works and what doesn't in this under-appreciated medium. Great OOH creative can deliver on Purchase Intent like nothing else! Who knew that Out-of-Home advertising scores higher than any other media type in Purchase Intent . Today,...

5

Blog | The ABX ADvisory | Credit Cards

http://blog.adbenchmark.com/topic/credit-cards

Ad Execs Say Today’s Creative is Good. Is it? Posted by Gary Getto. On Oct 20, 2015 12:07:35 PM. A recent CRN International survey. Of 124 advertising executives concluded that advertising creative today is more than adequate, and almost 30% said it had improved over last year. We beg to differ. 0 Comments Click here to read/write comments. Why is Fidelity a Big User of Online? Posted by Gary Getto. On Aug 31, 2015 10:45:00 AM. 0 Comments Click here to read/write comments. Posted by Gary Getto. Tips for ...

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Advertising Benchmark Index

http://www.adbenchmark.com/insights

Top Ads for the Previous Week. Each week, we post the top ads from each media category and list them here. Read the full list. Create Your Own Tour Of Italy. Read the full list. Telecom, Cable and Internet. Longhorn Steakhouse Lunch Combos. Read the full list. Telecom, Cable and Internet. Read the full list. Read the full list. New ABX Gender Equality Measure Part of ANA AFE #SeeHer. Launch at White House. Talk To Us and Learn More. Get a personalized introduction to ABX. Learn More. The ABX Ad visory.

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Advertising Benchmark Index

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Mitigate your Advertising Risk through Real-Time Decision-Support Intelligence. It’s 3 pm on Wednesday. The CMO of the world’s largest retailer needs to know which of three TV spots should air on Friday. He could have over-ridden his advisors, but is a strong believer of using data, not gut instinct. ABX evaluated the three ad options and one outperformed the others by 20%. Results were delivered the next day, well before air-time, and he was delighted. And Custom Pre/In-Market Testing. Keeping your adve...

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Advertising Benchmark Index

http://www.adbenchmark.com/about

One of the world’s largest retailers was considering reinstituting an advertising symbol it used many years ago, but were concerned how it would impact its reputation. ABX collected and tested ads with this symbol from a decade ago. Once results were put into context with the competitive set, they showed the symbol would favorably impact the client’s advertising. Our team has also had 25 years testing TV pilots and managing the longest-running syndicated TV tracker. ABX Chairman J. J. Klein h...Gary is a...

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Blog | The ABX ADvisory

Should I Look at Faster, Lower Cost Options to Legacy Copy Testing? Posted by Angela Jeffrey. On Jan 4, 2017 12:04:00 PM. Taking a break from our "Data-Driven KPIs" series, today's post gets practical for those making decisions about what types of advertising effectiveness research is best for them. A recent chat with J.J. Klein. ABX Chairman, and Gary Getto. ABX President, yields today's look at when Custom or Syndicated creative testing are best. 0 Comments Click here to read/write comments. 0 Comments...

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