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The Viral Factor: Up the Ante on Media Outreach. July 1, 2015. A weekly extraction of PR lessons from the pop culture world. Help us find this couple, internet! If you’ve visited your social media pages recently, it is very likely that you’ve already come across this story. If not, allow me to briefly summarize. During Jen Hurd Bohn’s recent trip to Paris, she witnessed a marriage proposal on top of the Eiffel Tower. So what can brands learn from this viral story? The Media Loves a Happy Ending. While th...

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Blog Alpaytac | Public Relations / Marketing Communications | blog.alpaytac.com Reviews

https://blog.alpaytac.com

The Viral Factor: Up the Ante on Media Outreach. July 1, 2015. A weekly extraction of PR lessons from the pop culture world. Help us find this couple, internet! If you’ve visited your social media pages recently, it is very likely that you’ve already come across this story. If not, allow me to briefly summarize. During Jen Hurd Bohn’s recent trip to Paris, she witnessed a marriage proposal on top of the Eiffel Tower. So what can brands learn from this viral story? The Media Loves a Happy Ending. While th...

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The Viral Factor: Up the Ante on Media Outreach. July 1, 2015. A weekly extraction of PR lessons from the pop culture world. Help us find this couple, internet! If you’ve visited your social media pages recently, it is very likely that you’ve already come across this story. If not, allow me to briefly summarize. During Jen Hurd Bohn’s recent trip to Paris, she witnessed a marriage proposal on top of the Eiffel Tower. So what can brands learn from this viral story? The Media Loves a Happy Ending. While th...

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