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Barnaby Benson on copywriting

Thought pieces, articles and comment on copywriting from one of the UK's leading writing agencies. Wednesday, 12 August 2015. Could robots soon replace copywriters? The creation of email app, Crystal Knows, means we could be one step closer to automated tone of voice. But should copywriters really start looking over their shoulders? Communicate with anyone, based on personality. That’s the promise of Crystal Knows. According to. We recommend sinking to your recipient’s level. Friday, 12 June 2015. 8220;P...

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Barnaby Benson on copywriting | blog.barnabybenson.co.uk Reviews

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Thought pieces, articles and comment on copywriting from one of the UK's leading writing agencies. Wednesday, 12 August 2015. Could robots soon replace copywriters? The creation of email app, Crystal Knows, means we could be one step closer to automated tone of voice. But should copywriters really start looking over their shoulders? Communicate with anyone, based on personality. That’s the promise of Crystal Knows. According to. We recommend sinking to your recipient’s level. Friday, 12 June 2015. 8220;P...

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5 emotion

6 tone of voice

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Barnaby Benson on copywriting | blog.barnabybenson.co.uk Reviews

https://blog.barnabybenson.co.uk

Thought pieces, articles and comment on copywriting from one of the UK's leading writing agencies. Wednesday, 12 August 2015. Could robots soon replace copywriters? The creation of email app, Crystal Knows, means we could be one step closer to automated tone of voice. But should copywriters really start looking over their shoulders? Communicate with anyone, based on personality. That’s the promise of Crystal Knows. According to. We recommend sinking to your recipient’s level. Friday, 12 June 2015. 8220;P...

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blog.barnabybenson.co.uk

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Barnaby Benson on copywriting: If you want an authentic tone of voice, avoid repetition

http://blog.barnabybenson.co.uk/2015/06/if-you-want-authentic-tone-of-voice.html

Thought pieces, articles and comment on copywriting from one of the UK's leading writing agencies. Friday, 12 June 2015. If you want an authentic tone of voice, avoid repetition. Repetition of quirky messaging kills what made it great in the first place. Brands need to keep it fresh. 8220;Please do not flush nappies, sanitary towels, old mobile phones, unpaid bills, your ex’s jumper, hopes, dreams or goldfish down the toilet.”. Tell us another one. I’ve heard that one before. Well, what do you think!

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Barnaby Benson on copywriting: The secret to building trust in brands

http://blog.barnabybenson.co.uk/2015/03/the-secret-to-building-trust-in-brands.html

Thought pieces, articles and comment on copywriting from one of the UK's leading writing agencies. Tuesday, 10 March 2015. The secret to building trust in brands. When it comes to brands, trust is hard to define and even harder to earn. This post explores how a particular approach to messaging can create that elusive thing every brand desires. So how do brands become trusted? Not likely. They’ll think it’s prompt. And when the brand delivers on time again and again? That involves something more. At this ...

3

Barnaby Benson on copywriting: August 2015

http://blog.barnabybenson.co.uk/2015_08_01_archive.html

Thought pieces, articles and comment on copywriting from one of the UK's leading writing agencies. Wednesday, 12 August 2015. Could robots soon replace copywriters? The creation of email app, Crystal Knows, means we could be one step closer to automated tone of voice. But should copywriters really start looking over their shoulders? Communicate with anyone, based on personality. That’s the promise of Crystal Knows. According to. We recommend sinking to your recipient’s level. Subscribe to: Posts (Atom).

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Barnaby Benson on copywriting: May 2015

http://blog.barnabybenson.co.uk/2015_05_01_archive.html

Thought pieces, articles and comment on copywriting from one of the UK's leading writing agencies. Friday, 22 May 2015. How to move audiences from A to B. Next time you’re struggling to identify the messaging which will persuade your audience, don’t scour the research again – look inwards. I recently had the pressure, sorry, pleasure of giving my first. On persuasive copywriting. (Dates for another session to be announced soon.). Subscribe to: Posts (Atom). Get it while it's hot (subscribe). Our previous...

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Barnaby Benson on copywriting: January 2015

http://blog.barnabybenson.co.uk/2015_01_01_archive.html

Thought pieces, articles and comment on copywriting from one of the UK's leading writing agencies. Friday, 9 January 2015. 8217; to ‘Ah! 8217; How to explain complicated messaging. Making complex messaging accessible is a key part of the copywriter’s remit. So here’s how we go about it. While perusing the magazines on offer in the rather dilapidated Tesco Express lurking by our office, I was struck by a tantalising promise from New Scientist. 160; . 160; . 160; . Subscribe to: Posts (Atom).

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Copywriting agency based in London. Check out our blog. Here: http:/ blog.barnabybenson.co.uk/. You'll find tips, advice and thought pieces about copywriting - all written in an entertaining, irreverent style. Want announcements of new blog posts? We only post about once a month to keep the quality high. To avoid missing out, sign up below for alerts of new posts. Click the following boxes to describe your agency so you only get alerts for relevant posts:. Back to the top.

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Barnaby Benson on copywriting

Thought pieces, articles and comment on copywriting from one of the UK's leading writing agencies. Wednesday, 12 August 2015. Could robots soon replace copywriters? The creation of email app, Crystal Knows, means we could be one step closer to automated tone of voice. But should copywriters really start looking over their shoulders? Communicate with anyone, based on personality. That’s the promise of Crystal Knows. According to. We recommend sinking to your recipient’s level. Friday, 12 June 2015. 8220;P...

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