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MUSE CAST - Advertising & Branding thoughts from Dubai

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MUSE CAST - Advertising & Branding thoughts from Dubai | blog.brandimpakt.com Reviews

https://blog.brandimpakt.com

Covers Branding, marketing, advertising, social media, Web technologies, video production, SEO and SEM articles.

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1

MUSE CAST - Advertising & Branding thoughts from Dubai: Is Your Business Missing Out on Pinterest?

http://blog.brandimpakt.com/2012/03/is-your-business-missing-out-on.html

Doodling and Noodling Around With Ideas that Shape Tomorrow. Monday, March 26, 2012. Is Your Business Missing Out on Pinterest? Pinterest, which has recently exploded in popularity, is allowing consumers to explore the web in a new, exciting way. However, using Pinterest for businesses is a still a bit of an enigma to many. So how does it work and what can it do for your business? Pinterest is also handy for people who have images to collect for a specific purpose. For many artists and designers it c...

2

MUSE CAST - Advertising & Branding thoughts from Dubai: Discover your brand archetype

http://blog.brandimpakt.com/2015/03/discover-your-brand-archetype.html

Doodling and Noodling Around With Ideas that Shape Tomorrow. Thursday, March 19, 2015. Discover your brand archetype. If your brand was an animal, which animal would it be? What if it was an emperor, an explorer, a magician, or a hero? Then let’s discuss archetypes. Archetype is a primitive mental impression inherited from earliest human ancestors present in collective unconscious. And this can be used to establish a distinctive identity for a brand and its messaging. Brand Identity. The character of thi...

3

MUSE CAST - Advertising & Branding thoughts from Dubai: July 2013

http://blog.brandimpakt.com/2013_07_01_archive.html

Doodling and Noodling Around With Ideas that Shape Tomorrow. Wednesday, July 17, 2013. Legends aren't born. They are 'Dropped'! Imagine you were off to board a flight to meet your family or maybe an important client or to cut that important deal. If you were offered an alternative blind destination at the cost of your original plan, would you be adventurous enough to grab the challenge, especially if it was an all expense paid trip? That's exactly what Heineken's new airport stunt is all about. No one wa...

4

MUSE CAST - Advertising & Branding thoughts from Dubai: Treading on the Trending Topic

http://blog.brandimpakt.com/2015/05/treading-on-trending-topic.html

Doodling and Noodling Around With Ideas that Shape Tomorrow. Tuesday, May 12, 2015. Treading on the Trending Topic. Treading on the Trending Topic. A sensational news or event becomes a trending topic for discussions on social media platforms. Messages on a public interest topic not only keep people informed, but also entertained. Marketers realize the potential of a trending topic and look for interesting ways to be involved in the conversations. So, what’s in it for them? Be a step ahead, always. It&#8...

5

MUSE CAST - Advertising & Branding thoughts from Dubai: Skip Viewability, Play Sensibly

http://blog.brandimpakt.com/2015/05/skip-viewability-play-sensibly.html

Doodling and Noodling Around With Ideas that Shape Tomorrow. Wednesday, May 20, 2015. Skip Viewability, Play Sensibly. Install one game on your smartphone and within a few seconds an ad will divert you to another game. Ads are flooding on mobile games and every other game is fighting for visibility. But are these ads taking the profile of the user into consideration? Do they achieve anything beyond just viewability? Are they targeted rightly? Viewability of an ad is critical. But it should go a littl...

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MUSE CAST - Advertising & Branding thoughts from Dubai

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