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BrandMatch ScoreDon't Endorse Without It
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BrandMatch Score | blog.brandmatchscore.com Reviews
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Don't Endorse Without It
Brand Building Capabilities | Empirical Synergies
http://www.empiricalsynergies.com/offerings/brand-building-capabilities
IDENTIFIES POTENTIAL INFLUENCE BY MEASURING CAREER SUCCESS AND MARKETABILITY. Brand Building Capabilities (BBC) is a measurement that provides the level of exposure a brand will receive from one particular athlete compared to another. Two Indices determine BBC at any given moment in time: Career Progression Index and Marketability Index. Together they allow you to track growth and identify opportunities and roadblocks to success. Career Progression Index (CPI). Empirical Synergies, Inc.
Featured News | Empirical Synergies
http://www.empiricalsynergies.com/category/news
Brands and Celebrities – How do you BrandMatch Score and Win? By Patricia Dixon, Startup Leak Tuesday, April 9, 2013 Do you want a vegetarian golf pro representing your burger chain? Of course not, but what if you didn’t ask? Maybe you want a football player to represent your sports clothing line? It’s a big financial decision and you have to make sure it’s right, here’s how. Ingenuity streamlined with marketability can create much more. Boston.com – The Hive. How much is Tom Brady’s endorsement worth?
BrandMatch Score | Empirical Synergies
http://www.empiricalsynergies.com/offerings/brandmatch-score
THE ONLY SCORE THAT MEASURES HOW WELL AN ENDORSER MATCHES YOUR BRAND, YOUR PRODUCT AND YOUR MARKETING OBJECTIVES. BrandMatch Score is a software based market research tool that rates the compatibility between brands and potential endorsers. Through a detailed online discovery phase, BrandMatch Score compiles client specific endorsement criteria such as target demographics, key brand attributes, length of campaign, allocated endorser budget, requirements of the endorser, and the celebrities to be scored.
Career Progression Index | Empirical Synergies
http://www.empiricalsynergies.com/offerings/career-progression-index
IDENTIFY POTENTIAL ENDORSERS BASED ON CURRENT AND CAREER LONG PROFESSIONAL PERFORMANCE. Career Progression Index (CPI) is a measurement that provides a snapshot of an athlete’s current professional standing at any given moment in time. CPI is broken down into 3 elements that span an athlete’s entire career: Eminence, Impact, Legacy. Some of the factors included are: draft status, playing time, contribution and awards. Empirical Synergies, Inc.
Headlines | Empirical Synergies
http://www.empiricalsynergies.com/headlines
Featured News and Top Stories. Brands and Celebrities – How do you BrandMatch Score and Win? By Patricia Dixon, Startup Leak Tuesday, April 9, 2013 Do you want a vegetarian golf pro representing your burger chain? Of course not, but what if you didn’t ask? Maybe you want a football player to represent your sports clothing line? Boston.com – The Hive. How much is Tom Brady’s endorsement worth? Empirical Synergies, Inc.
Testimonials | Empirical Synergies
http://www.empiricalsynergies.com/testimonials
VP, Head of U.S. Marketing, Reebok. More companies should take the time to understand the endorser landscape in a rigorous manner, said John Lynch, VP Head of U.S. Marketing at Reebok. Moneyball can be applied to marketing. Don’t just shoot from the hip use a tool like BrandMatch Score. MIKE SHEEHAN –. Former CEO, Hill Holiday. QUINN O’BRIEN -. Vice President, Global Brand Strategy and Communications at Lenovo. Quote from Mr. O’Brien’s time serving as COO of Craft Worldwide:. Empirical Synergies, Inc.
Boston.com – The Hive | Empirical Synergies
http://www.empiricalsynergies.com/news/news-item-2
Boston.com – The Hive. How much is Tom Brady’s endorsement worth? It depends on who’s asking – and when. By Michael Morisy, Boston.com Staff. Friday, February 1, 2013. When the Ravens held strong against the 49ers Sunday, they were playing for a lot more than Super Bowl glory: Millions of dollars of product endorsements were also at stake, and one local company thinks it’s cracked the code to what those dollar amounts should be. But Brandmatch Score, a Watertown-based start-up, is betting that more sophi...
Connect | Empirical Synergies
http://www.empiricalsynergies.com/connect
EMPIRICAL SYNERGIES, INC. Phone 781.366.0590. Join Us On Facebook. Follow Us On Twitter. Check Out The BrandMatch Score Blog. I was on vacation in 2003 while working for Woolf Associates, a sports powerhouse for 40 years. I got a call – the words “we’re closing our doors” will never escape me. I launched Sports Identity with a vision of building a traditional sports marketing firm that would pave the way for the emergence of BrandMatch Score. President, Pace Sports / Former General Counsel, Reebok. Gener...
Mass High Tech | Empirical Synergies
http://www.empiricalsynergies.com/news/news-item-1
BrandMatch touts new way to find celebrity endorsers. By Jim Schakenbach, Correspondent. Tuesday, November 13, 2012. Celebrity endorsements can be tricky, as anyone who witnessed the rapid fall from grace of such high profile celebrities as Tiger Woods, Lance Armstrong, and Marion Jones knows. Part of the challenge has been the part-science, part-gut instinct nature of matching celebrity endorsers with companies and brands. Boyle said that agencies and marketers that buy celebrity evaluation scores run t...
About | Empirical Synergies
http://www.empiricalsynergies.com/about
Empirical Synergies is a Market Research firm servicing the sports and entertainment industry. Formed to address the growing presence of big data and analytics in the high-stakes decision making process – we offer a suite of web based analytical tools to improve efficiency and accuracy. A Decade In The Making. In 2011, Empirical Synergies emerged and our premium offering, BrandMatch Score was launched in late 2012. Empirical Synergies, Inc.
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Marketing internetowy - Blog Brandle.pl
Jak pracować i zarabiać z Brandle - wywiad z Aleksandrą Niedzielską. Mamy dzisiaj dla Was prawdziwą gratkę. Wywiad z osobą znaną do tej pory tylko klientom Brandle, agentką z krwi i kości - Aleksandrą Niedzielską. Z naszej rozmowy dowiecie się na czym polega praca agenta, czy jest etyczna czy nie, ile można zarobić. Zapraszamy do czytania. Konkurs polega na zaproponowaniu pomysłu na kampanię buzz marketingową dla stomatologa. Z którego usług nie mieliście okazji skorzystać. Buzz marketing w SEO. Jaki"...
BrandLibel's Gamedev Blog
New trailer and webpage up for my upcoming puzzle platform game: http:/ brandlibel.me/moody. Nov 13th, 2015. Updates on Indefinite: Interrogation Game. The iOS app is here. I have finally released Indefinite on the App Store. Here’s what you need to know about the iOS version:. It has Game Center leaderboards. You can share an end report image. Yes, not just text) directly to Facebook and Twitter. It costs $0.99 with no ads or branding. It supports iOS 5.1.1 and up for iPhone, iPad and iPod touch. Newgro...
Brandlive eCommerce | El blog de Brandlive
El blog de Brandlive. Hot Sale & Hot Week 2015! 15 junio, 2015. Del 15 al 17 de mayo se llevó a cabo la segunda edición del Hot Sale en Argentina que consistió en un fin de semana donde 180 marcas ofrecieron grandes descuentos a sus clientes obteniendo más de 900.000 compras online y alcanzando una facturación de $1.250 millones (IVA incluido). Esta extensión del Hot Sale, denominada Hot Week. Finalizó el 22 de mayo a las 24 horas contando con la participación del 90% de las 180 empresas dentro de las cu...
RoadMap | Der BrandMaker Blog für Marketing-Entscheider
Übersicht… statt Big Datensalat. 6 August 2015 von Ralf Geßwein (BrandMaker) Keine Kommentare. Auf die Plätze, fertig, los! Agenda der Brand2Global 2015 steht. 28 Juli 2015 von Ulrich Henes (The Localization Institute) Keine Kommentare. Im Vorfeld einer Veranstaltung gibt es jede Menge zu erledigen. Mit der Veröffentlichung der Agenda haben die Veranstalter der diesjährigen Brand2Global 2015 einen weiteren Schritt hin zu einer spannenden Veranstaltung gemacht. Denn die Agenda der weltweit führend...Auch ...
BrandMatch Score
Visual Look at BMS. DON'T ENDORSE WITHOUT IT. Complacency Is A Disease. Leaders in the world of sports are often referenced for motivation by leaders in the business world. Just think for a moment about how many sports icons speak at sales conferences across the country. There’s no denying that sports metaphors are often used analogously for real world situations. I got on this topic because of something I read Sir Alex say during a recent event he attended promoting the release of his updated autobiogra...
BRANDMEDIA - Social Media para marcas
Regresar a la web. Todo sobre social media. 10 apps que deben estar en el smartphone del “marketero” moderno. Son quizás las más imprescindibles:. La estrategia del Iphone 6 #marketing. Eso me hizo recordar la estrategia del “juguete del año” que leí hace un tiempo. 3 Ejemplos de proyectos online exitosos. Leyendo un excelente artículo de Andrés Rodriguez de Master Marketing Latin America. Me pareció interesante compartir sus notas con respecto a proyectos online exitosos. Para triunfar con un negocio on...
Brandmetric Blog
Tu marca es parte de una conversación ¿La estas escuchando? Martes, 13 de marzo de 2018. Las llamadas pérdidas de las Redes Sociales. Generalmente, hoy, todas las personas devuelven las llamadas pérdidas de los números conocidos… y a veces, dependiendo de la intensidad, de números desconocidos. Pero si yo soy una empresa, y tengo mis canales digitales disponibles para generar conversaciones, lo mínimo a esperar es que contesten lo que se les pregunta. Nuestro ejercicio es, solamente, referencial y búsque...
Nuke Suite
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! January 22, 2015. Proudly powered by WordPress.
Brand Movers blog om Content Marketing
Analyse: Derfor er native advertising den nye store spiller i Danmark. Er en af de hurtigst voksende stjerner. På den globale content-scene. Disciplinen rummer kæmpe muligheder, og brands kan se frem til hjælp fra en helt ny type bureauer: De klassiske mediehuse. Læs her, hvorfor du godt kan regne med, at det bliver stort med native advertising i Danmark. Dem skal du bruge i din content marketing-organisation. Uanset hvad folk siger om content marketing. For at få succes med disciplinen. Content Marketin...
BrandMyMail Blog - Page 1 of 6
Question of the day:. What should you do when the majority of your traffic comes from branded search terms? Spend more time on SEO to target traffic from non-branded terms. Posted 12 months ago. Statistics are always a good and reliable way of getting to know better some things that may be useful to you. Nothing like plain numbers, right? So here’s some information about the social media, user’s habits, email marketing, etc. Numbers you should consider when doing (Email) Marketing:. BrandMyMail connects ...
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