blog.bwagy.com

getfrank.co.nz

The Infinity Assumption

http://www.getfrank.co.nz/the-infinity-assumption

Business and Economic Opinion. Find us on Facebook. Follow us on Twitter. Ben Young, serial entrepreneur, speaker, author and founder of bwagy. Shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out http:/ blog. bwagy. Content is king is the oldage saying of Internet Marketing. It still is (we’re still telling stories right). However is your content scalable? Have you maximised the opportunity for it to spread? I use the...

ideas.rleite.com

i, ideas: Entrepreneurs: born or made?

http://ideas.rleite.com/2010/03/entrepreneurs-born-or-made.html

Entrepreneurs: born or made? 160;Saturday, March 13, 2010. Can entrepreneurs be made? I tend to believe so either. 8220;Silicon Valley investors often have a picture in their heads of the type of person who is worthy of funding: young, brash, stubborn, and arrogant. They believe that successful entrepreneurs come from entrepreneurial families and that they start their entrepreneurial journey by selling lemonade while in grade school. Entrepreneurs aren’t born, they’re made. Can Entrepreneurs Be Made?

chrisguillebeau.com

How to Conduct Your Own Annual Review : The Art of Non-Conformity

http://chrisguillebeau.com/how-to-conduct-your-own-annual-review

The Art of Radical Exclusion. How to Buy a Round-the-World…. Why You Should Quit Your Job…. How to Conduct Your Own Annual. 279 Days to Overnight Success. How Much Does It Cost to Visit. December 15, 2008. How to Conduct Your Own Annual Review. Every year since 2005, I’ve spent the better part of a week in late December planning my life for the next year. Overall, this is probably the best decision I’ve made in terms of working towards multiple goals simultaneously. Here you can download a template based...

ideas.rleite.com

i, ideas: September 2009

http://ideas.rleite.com/2009_09_01_archive.html

How to transform innovation in a predictable business model. 160;Friday, September 25, 2009. A good lesson to start a productive effort to innovation. Instead of being a singular idea, innovation with a capital “I” now has empirical data, an evidence-based canon of literature, and innovation models. The “a-ha” moment, according to Rodin, is becoming yet another predictable business model. So long innovation, hello Innovation.". Is Innovation Just Another Business Model? 3 Systemic Innovation Processes.

rebuildingcreativity.wordpress.com

How To Make Stuff | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/2011/10/30/how-to-make-stuff

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. How To Make Stuff. Posted by Alex Leece. October 30, 2011. Partially to share my thoughts and partially to force myself to organise them, I thought I’d share my take on how to make stuff based on the experiences I’ve had so far in driving digital work. Requirements and Flat Plan. Content, Front and Back End. The first step here is asset collection, it’s crucial for the team developing the product to have all the assets they require as soon as possible to ...

rebuildingcreativity.wordpress.com

The Continuous Channel – The New Retail Frontier? | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/2011/11/16/the-continuous-channel-the-new-retail-frontier

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. The Continuous Channel – The New Retail Frontier? Posted by Alex Leece. November 16, 2011. Walmart. Steve Nave. The Walmart example that Steve discussed is a good one to look at in terms of a big retailer testing out initiatives which cross the channel boundaries. Walmart has implemented the below strategies with their ecommerce platform that go some way to letting the customer shop their way and intersects both instore and internet enabled channels:. This will...

rebuildingcreativity.wordpress.com

About | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/alexleece

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. I’m Alex Leece, a (M)ad Man at .Rapp (DDB Group NZ) Auckland. Digital but respectful of traditional after working across all media. I’m interested in retail branding and how we as advertisers continue to adapt to peoples ever changing media consumption patterns with great creative ideas which embrace technology. Views are my own and do not necessarily reflect the views of my company. For more, follow me on Twitter http:/ twitter.com/alexleece.

rebuildingcreativity.wordpress.com

Alex Leece | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/author/rebuildingcreativity

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. Alex Leece has written 25 posts for / Rebuilding Creativity. The 2014 Advertising Toolkit. Posted by Alex Leece. June 25, 2014. 1 BRANDS ARE RETHINKING ‘DIGITAL”. Big-name brands no longer see digital as a separate discipline, and are renewing their emphasis on core brand-building programmes. New strategic models are emerging that work across ‘digital’ and ‘non-digital’ channels. 2 ‘SHOPPER’ MERGES WITH ‘MARKETING’. 3 SMARTER CONTENT STRATEGIES ARE NEEDED.

rebuildingcreativity.wordpress.com

Why Bricks and Mortar Stores Will Always Have a Role to Play | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/2011/09/10/why-bricks-and-mortar-stores-will-always-have-a-role-to-play

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. Why Bricks and Mortar Stores Will Always Have a Role to Play. Posted by Alex Leece. September 10, 2011. Experiencing that portion of the world which is deemed for sale, using our senses of sight, touch, smell, taste or hearing as basis of the decision making process. (Ref. Paco Underhill). Merchandising can be just as powerful as advertising. For the most part we like to purchase based on trial and touch. Integrated Retail Advertising and Digital Specialist Ove...