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“New Rules” Discussion: Chapters 4 and 5 | ThePRProf
https://prkentprof.wordpress.com/2010/10/18/new-rules-discussion-chapters-4-and-5
A conversation with public relations students and alumni at Kent State. 8220;New Rules” Discussion: Chapters 4 and 5. October 18, 2010 in Uncategorized. One path to joining the conversations of the social Web is through blogging. Finally, once we have established ourselves in that conversation, we can work to shape those conversations by writing our own blogs, thus joining the community known as the blogosphere. Many companies have turned blogs into valued tools for interaction with stakeholders. Dell.
prkentprof.wordpress.com
Community Relations Discussion for March 24 | ThePRProf
https://prkentprof.wordpress.com/2010/03/22/community-relations-discussion-for-march-24
A conversation with public relations students and alumni at Kent State. Community Relations Discussion for March 24. March 22, 2010 in Uncategorized. This discussion is for students in JMC 38002, Public Relations Case Studies, Spring, 2010. Others who wish to join this conversation about community relations are welcome, so long as you stay on topic. But this is a class assignment in which students are required to chime in. On my other blog, I sometimes tangle with misguided marketers. Today’s focus...
prkentprof.wordpress.com
November | 2010 | ThePRProf
https://prkentprof.wordpress.com/2010/11
A conversation with public relations students and alumni at Kent State. You are currently browsing the monthly archive for November 2010. 8220;New Rules” Discussion: Chapters 6-7-8. November 1, 2010 in Uncategorized. David Meerman Scott covers a lot of ground in Chapters 6 through 8. But our discussion this week focuses on Chapter 7 and Scott’s “New Rules for News Releases.”. His advice to professionals:. So what’s to discuss? What about the traditional news media? If you believe the “New Rules of ...
prkentprof.wordpress.com
‘New Rules’ Discussion: Chapters 17-20 | ThePRProf
https://prkentprof.wordpress.com/2010/12/02/new-rules-discussion-chapters-17-20
A conversation with public relations students and alumni at Kent State. 8216;New Rules’ Discussion: Chapters 17-20. December 2, 2010 in Uncategorized. In our final blog discussion of the Scott book, we’ll focus on Chapter 19, “The New Rules for Reaching Media.” Sorta fits, right? I mean, this is a “Media Relations” class. You’ve read the chapter, so I’m gonna leave this discussion to you. Of all the lessons presented in Chapter 19, which one do you believe is the most important — and why? I have a few fr...
prkentprof.wordpress.com
Things are tough all over… | ThePRProf
https://prkentprof.wordpress.com/2009/12/28/things-are-tough-all-over
A conversation with public relations students and alumni at Kent State. Things are tough all over…. December 28, 2009 in Uncategorized. 8230;so this would be a great time to lend a hand to your PRKent friends and family. Most alums we heard from in 2009 were hanging on, hoping to ride out a tough recessionary economy and emerge with their jobs intact. On our end, we hired a new colleague. How can we help you? Meantime, I hope you’ll connect with me and with your classmates. A few options:. Wishing you al...
communicationammo.com
Measurement & Evaluation | Communication AMMO
http://www.communicationammo.com/measurement-and-evaluation
What is the impact of your communication activity on business results? You may have a perfect communications plan, but what is its real value? Measurement is critical for three reasons:. You care about whether what you’re doing is working or not. You have objectives, and hopefully, they’re SMART specific, measurable, achievable, realistic and time-bound. They have a benchmark, target and timeframe. Media content analysis and metrics. Trends in overall coverage. Correlation of coverage to web traffic.
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A writing rant | ThePRProf
https://prkentprof.wordpress.com/2010/09/12/a-writing-rant
A conversation with public relations students and alumni at Kent State. September 12, 2010 in Uncategorized. I spent a good part of the weekend grading student writing assignments, so I’m entitled to a writing rant. I’ve done this before. So let me start by sending you to “Darth Blogger’s Holiday Writing Rant”. From last December. No sense in ranting it twice, eh? OK, now that you’re back to the main post, here’s some stuff I didn’t cover last December. Commit it to memory:. No one cares what you think!
communicationammo.com
Who needs communication planning? | Communication AMMO
http://www.communicationammo.com/who-needs-communication-planning
Who needs communication planning? Who needs communication planning? Once upon a time, a communication leader scoffed at this one guy because the youngling talked so much about the need for strategic planning in PR. The Venerable One said, "What's the point? We'll spend all that time and energy telling people what we're going to do, then announce a merger and nothing will happen.". With a growl worthy of a balrog, the leader said "Okay, 'Strategy Boy,' that's enough.". The moral of the story?
communicationammo.com
About Us | Communication AMMO
http://www.communicationammo.com/about
Sean Williams, Owner. Strategist. Teacher. Speaker. Author. Communication AMMO, Inc. is the creation of Sean Williams. He established the company in 2009 to help companies with communication strategy, internal communication research and public relations measurement and evaluation. Williams has a straightforward operating philosophy: research first, plan effectively, set measureable objectives and perform ongoing measurement. Founder and CEO Sean Williams. Williams has held executive communication posts a...
communicationammo.com
Different Audiences, Different Strategies | Communication AMMO
http://www.communicationammo.com/different-audiences-different-strategies
Different Audiences, Different Strategies. Different Audiences, Different Strategies. How many of us really think about the audiences for our communication efforts, beyond the obvious? Dr Brad L. Rawlins, of Arkansas State University, offers a four-step process for prioritizing stakeholders in his Gold Standard paper available at InstituteforPR.org. 1 Identifying all potential stakeholders according to their relationship to the organization. 2 Prioritizing stakeholders by attributes. Dr Rawlins examines ...
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