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The accidental marketer

The blog of Richard Penny, marketer, strategist and owner of Differentiate, a marketing strategy consultancy. We specialise in helping technology businesses understand their value proposition and...

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The accidental marketer | blog.differentiate.co.nz Reviews

https://blog.differentiate.co.nz

The blog of Richard Penny, marketer, strategist and owner of Differentiate, a marketing strategy consultancy. We specialise in helping technology businesses understand their value proposition and...

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blog.differentiate.co.nz blog.differentiate.co.nz
1

The accidental marketer • Ask me anything

http://blog.differentiate.co.nz/ask

The blog of Richard Penny, marketer, strategist and owner of Differentiate, a marketing strategy consultancy. We specialise in helping technology businesses understand their value proposition and create a valuable market position. Reach me at @heraldislander. Mdash; Tumblr themes.

2

The accidental marketer • Posts Tagged ‘stream’

http://blog.differentiate.co.nz/tagged/stream

The Micromanagers Guide To Delegation #stream. The blog of Richard Penny, marketer, strategist and owner of Differentiate, a marketing strategy consultancy. We specialise in helping technology businesses understand their value proposition and create a valuable market position. Reach me at @heraldislander. Mdash; Tumblr themes.

3

The accidental marketer • Posts Tagged ‘Thought leadership’

http://blog.differentiate.co.nz/tagged/Thought-leadership

Blogs will change your business…? I get asked a lot, particularly by small and medium business owners, whether they need a blog. For many busy Kiwi businesspeople, a blog seems a self-indulgent drain on resources and I can certainly understand that point of view, however I firmly believe that to not have one is to ignore a fundamental pillar of a modern B2B marketing programme and to miss a big opportunity to differentiate your business. I came across an article recently on MarketingProfs. People are nat...

4

The accidental marketer: Archive

http://blog.differentiate.co.nz/archive

Filter by post type. Feb 24, 2014. 42 Rules to Lead by from the Man Who Defined Google’s Product Strategy. Love this list of leadership tips…. Feb 24, 2014. Busy isn't respectable anymore. Great article. Some stuff to reflect on as we start a new work year…. Jan 5, 2014. Oct 14, 2013. Seth's Blog: Q&A: What works for websites today? Jul 30, 2013. Xero ecosystem is thriving. We have targeted a business model of 100,000s of customers which gets a price point of a cup of coffee every few days. We are also s...

5

The accidental marketer • 42 Rules to Lead by from the Man Who Defined...

http://blog.differentiate.co.nz/post/77606455255/42-rules-to-lead-by-from-the-man-who-defined

42 Rules to Lead by from the Man Who Defined Google’s Product Strategy. Love this list of leadership tips…. The blog of Richard Penny, marketer, strategist and owner of Differentiate, a marketing strategy consultancy. We specialise in helping technology businesses understand their value proposition and create a valuable market position. Reach me at @heraldislander. Mdash; Tumblr themes.

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