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If your website copyright is dated 2013, it may be on life-support! | All Marketing Is Direct

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During a Small Business Saturday Q&A,. I responded to an email in reference to a company website and what it is supposed to do for the business. As we exchanged a few emails, I remembered back to 2008, when I met my first open source content management system (CMS). For a website – Joomla. It was love at first site; I mean sight. My expectations raced wildly through my brain as I sorted out all the features and the benefits a CMS can bring to my world of marketing. Keep the lines moving. To get the arrow...

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Customer and prospect data | All Marketing Is Direct

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Customer and prospect data is like having money in the bank! Data stretches your marketing dollar and makes the bottom line healthy. Think about it. Your customers and prospects can be influenced to purchase your goods through a variety of marketing channels. There’s email, Facebook, Twitter, a call-to-action on a website, text messaging, LinkedIn, and even direct mail. It’s always recommended to use the channel of choice favored by the people you want to read your message. What is a marketer to do?

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A powerful first paragraph can make a sale...  | All Marketing Is Direct

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A powerful first paragraph can make a sale. And that’s the first point of many in this article. There is a point to this post. When a customer reaches the point to make a purchase, this purchase point must occur within the first paragraph of the copy. If not, the purchase point is lost and so is the customer. The customer failed to get the point. To make another point, beginning a message with the word you, immediately involves the reader. A message that is you oriented speaks directly to the need of...

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Services | All Marketing Is Direct

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Complete Direct Marketing Services. Email and service providers. Websites, copy and content management sites such as WordPress and Joomla. Small business marketing evaluations, mcg Marketing-eVal. Teaching and coaching marketing for employees. How to sell marketing services. Additional Marketing and Small Business services:. Direct Marketing and Mail. Data, customer profiles, segmentation and contact management. Analytics, testing and how to analyze. Content marketing forms long-terms relationships!

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The importance of buying opportunities might just need a bit of motivation in your direct marketing | All Marketing Is Direct

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The importance of buying opportunities might just need a bit of motivation in your direct marketing. This week I met with a doctor who wanted to do a direct mail campaign to existing patients. It was a specialty practice so my first rule of segmentation, a special message to a particular group in your database, was met. When it comes to developing effective direct mail, there’s a strange but true corollary: People don’t buy. Opportunities as you do about the products or services you s. In this case, the ...

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Products | All Marketing Is Direct

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You can read for yourself,. We know Direct Marketing and Mail. Read the intelligent articles in Direct Mail Success, paper or email. Our online newsletter contains a dozen articles. Our creative postal website link to show customers that direct mail is not for beginners. Even any of the other license agreements available for content are the most up-to-date content in the industry. Newsletter publishing, all channels. Read Direct Mail Success…. Become a subscriber – on your terms. Become a subscriber if y...

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Selling Marketing Services | All Marketing Is Direct

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In 2009, a perplexed prospect was complaining to me about his direct mail, lettershop and fulfillment business. He said, “We always have a lot of work in house and were jammed. We aren’t attracting the right kind of business. Sometime after that conversation, I found out the company closed their doors for good. Why consider DMCM as a solution provider partner for your company? First, there is an enormous amount of experience. The owner, Mike Deuerling, has spent more than 30 years selling marketing s...

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Email Marketing, as Communication Channel Used Today, Was Built for B2B Cold calls | All Marketing Is Direct

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Email Marketing With Direct Mail is A Lead Magnet. Smart Ways to Increase Your Email Marketing to Brilliant. Follows but first…. 2 Degrees of Cold Calling, F or C and where is the ice breaker? Before we begin, at the end of this article, we’ll show you how get a free copy of the Bonus Report,. Was recently a report to a client in response to his question. 8220;Is there a better method to build a cold calling customer acquisition campaign? Is email up to the challenge? In a cold solicitation that is extre...

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Great Content is a Staple of Content Marketing | All Marketing Is Direct

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Great Content is a Staple of Content Marketing. But to make content marketing work, you’ll need a few more staples. I recently had a conversation with a customer regarding what value there is by sharing more of his marketing content in a variety of channels. He referred to it as multi-channel for multi-devices or as some say, cross-channel marketing. It sounds good, works good and it is in use by many firms today. So what can go wrong? The use of analytics and assessing the data is critical for success.

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Landing pages connect with direct marketing and your customers! | All Marketing Is Direct

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Landing pages connect with direct marketing and your customers! Just as a butterfly makes a soft landing on a summer flower, more businesses are adding a landing page to their direct mail and email campaigns. A landing page, (some call them PURL’s) in conjunction with direct mail and email, allows your customers to access web pages that speak directly to them. It’s a great tool for integrating offline and online messages to increase the effectiveness of your direct marketing campaigns. Put yourself in th...