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blog.doddcaldwell.com

Dodd's Blog

I'm Dodd Caldwell. I run MoonClerk, Loft Resumes, and Rice Bowls. You can find me on Twitter.

http://blog.doddcaldwell.com/

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Dodd's Blog | blog.doddcaldwell.com Reviews

https://blog.doddcaldwell.com

I'm Dodd Caldwell. I run MoonClerk, Loft Resumes, and Rice Bowls. You can find me on Twitter.

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blog.doddcaldwell.com blog.doddcaldwell.com
1

Dodd's Blog | Pay-Per-Click Won't Save You

http://blog.doddcaldwell.com/post/42601300747/pay-per-click-wont-save-you

You can find me on Twitter. Pay-Per-Click Won’t Save You. Of their business on PPC. And I’m certainly not going to use it with my new startup, MoonClerk. I’ve tried PPC in a variety of ways:. Learning it and running the campaign myself. Hiring a digital agency to run the campaign. Hiring a freelancer/consultant to run the campaign. Hiring Trada, a firm that specializes in crowdsourcing campaigns to experts. PPC Results For My Businesses:. I ended up spending thousands of dollars in advertising dollars an...

2

Dodd's Blog: Archive

http://blog.doddcaldwell.com/archive

Filter by post type. The Decision Process For Raising The Price Of My Saas App By 66%. So this title may be a bit of click bait; I did recently raise the cost of MoonClerk. By 66% but it’s just our introductory price and it just went from $9 to $15. That may not sound like a big deal but I put a lot of thought into this decision and MoonClerk is my livelihood, so it sure seems. Like a big deal to me. Our original pricing model and how we arrived at it. What I’ve learned about pricing a SaaS app. I create...

3

Dodd's Blog | Pay-Per-Click Won't Save You

http://blog.doddcaldwell.com/random

You can find me on Twitter. Pay-Per-Click Won’t Save You. Of their business on PPC. And I’m certainly not going to use it with my new startup, MoonClerk. I’ve tried PPC in a variety of ways:. Learning it and running the campaign myself. Hiring a digital agency to run the campaign. Hiring a freelancer/consultant to run the campaign. Hiring Trada, a firm that specializes in crowdsourcing campaigns to experts. PPC Results For My Businesses:. I ended up spending thousands of dollars in advertising dollars an...

4

Dodd's Blog | Churn Is The Enemy

http://blog.doddcaldwell.com/post/104767860769/churn-is-the-enemy

You can find me on Twitter. Churn Is The Enemy. Churn is one of those business concepts that isn’t on many first time SaaS founders’ radars. I know it wasn’t on mine. It’s sort of like the concept of cash flow for first time founders of retail or manufacturing businesses. You don’t think much about it until it bites you. The 2 Types of Churn. When I refer to a “churn” rate for my startup, MoonClerk. I’m referring to two types of attrition:. How Churn Affects a SaaS Business. Sometimes I’ll get all ...

5

Dodd's Blog | Finding My Mailbox Moment

http://blog.doddcaldwell.com/post/62169958479/finding-my-mailbox-moment

You can find me on Twitter. Finding My Mailbox Moment. I’m a 35 year old struggling entrepreneur. I haven’t had my Mailbox moment yet. But that doesn’t mean I’m still not trying. I’ve seen it happen with my own eyes, even if I was just a toddler. He’d just had what I like to call, a “Mailbox Moment.". Most successful entrepreneurs I talk to who’ve built profitable businesses have a defining moment. It’s the moment they discover 1) people want what they’re selling, 2) the sales proce...With some of my ven...

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thesonomavine.com thesonomavine.com

The Sonoma Vine, Sonoma - Best traveled in a pickup truck [Pt 1]

http://www.thesonomavine.com/post/60202974771/sonoma-best-traveled-in-a-pickup-truck-pt-1

Sonoma - Best traveled in a pickup truck [Pt 1]. I’ve been to Sonoma on three separate occasions since 2009. During my most recent trip in May my dear friends the Amadors, generous owners of Gracianna Winery. Not only provided me with accommodations overlooking their vineyards but also a pickup truck to get me to and from meetings I had planned throughout Sonoma and Napa. My advice? Everyone should see Sonoma from behind the wheel of a pickup truck. First destination on meeting day #1. Another great conv...

thesonomavine.com thesonomavine.com

The Sonoma Vine, Rocca Family Vineyards

http://www.thesonomavine.com/post/45836780638/rocca-family-vineyards

Rocca decision on Seesaw; what do you think? I like Red Blends, my wife prefers Pinot Noir. The Rocca Red Blend has a special offer (linked), the Domaine Pinot Noir does not. Which should I order? Posted 3 years ago. Blog comments powered by Disqus. Sonoma Wineries and Vineyards: A Reference Blog. 2012 2016 Powered by Tumblr.

thesonomavine.com thesonomavine.com

The Sonoma Vine

http://www.thesonomavine.com/tagged/Wine-Tasting

Sonoma - Best traveled in a pickup truck [Pt 1]. I’ve been to Sonoma on three separate occasions since 2009. During my most recent trip in May my dear friends the Amadors, generous owners of Gracianna Winery. Not only provided me with accommodations overlooking their vineyards but also a pickup truck to get me to and from meetings I had planned throughout Sonoma and Napa. My advice? Everyone should see Sonoma from behind the wheel of a pickup truck. First destination on meeting day #1. Another great conv...

thesonomavine.com thesonomavine.com

The Sonoma Vine

http://www.thesonomavine.com/tagged/napa

Sonoma - Best traveled in a pickup truck [Pt 1]. I’ve been to Sonoma on three separate occasions since 2009. During my most recent trip in May my dear friends the Amadors, generous owners of Gracianna Winery. Not only provided me with accommodations overlooking their vineyards but also a pickup truck to get me to and from meetings I had planned throughout Sonoma and Napa. My advice? Everyone should see Sonoma from behind the wheel of a pickup truck. First destination on meeting day #1. Another great conv...

thesonomavine.com thesonomavine.com

The Sonoma Vine, Sonoma - Best traveled in a pickup truck [Pt 2]

http://www.thesonomavine.com/post/62431521045/sonoma-best-traveled-in-a-pickup-truck-pt-2

Sonoma - Best traveled in a pickup truck [Pt 2]. If you recall from my last post, I was wrapping up my visit with Dylan at Pine Ridge. After sampling some amazing wine, I headed off on the next leg of the journey. This was where traffic was backing up. I made a pit stop for some fuel, hung a left on Petrified Forest Rd and later split off on Porter Creek. I am SO GLAD. The geography and topography along Porter Creek was amazing. What a view chillin’ and cruising in the pickup! It was sooo good. Upon retu...

thesonomavine.com thesonomavine.com

The Sonoma Vine

http://www.thesonomavine.com/tagged/wine-apps

Friends, I am seeking wineries and tasting rooms to beta test our local discovery app. ». Posted 3 years ago. Sonoma Wineries and Vineyards: A Reference Blog. 2012 2016 Powered by Tumblr.

thesonomavine.com thesonomavine.com

The Sonoma Vine, Friends, I am seeking wineries and tasting rooms...

http://www.thesonomavine.com/post/39674121343/friends-i-am-seeking-wineries-and-tasting-rooms

Friends, I am seeking wineries and tasting rooms to beta test our local discovery app. ». Posted 3 years ago. Blog comments powered by Disqus. Sonoma Wineries and Vineyards: A Reference Blog. 2012 2016 Powered by Tumblr.

thesonomavine.com thesonomavine.com

The Sonoma Vine

http://www.thesonomavine.com/tagged/healdsburg

Sonoma - Best traveled in a pickup truck [Pt 2]. If you recall from my last post, I was wrapping up my visit with Dylan at Pine Ridge. After sampling some amazing wine, I headed off on the next leg of the journey. This was where traffic was backing up. I made a pit stop for some fuel, hung a left on Petrified Forest Rd and later split off on Porter Creek. I am SO GLAD. The geography and topography along Porter Creek was amazing. What a view chillin’ and cruising in the pickup! It was sooo good. Upon retu...

thesonomavine.com thesonomavine.com

The Sonoma Vine

http://www.thesonomavine.com/tagged/wine

Sonoma - Best traveled in a pickup truck [Pt 2]. If you recall from my last post, I was wrapping up my visit with Dylan at Pine Ridge. After sampling some amazing wine, I headed off on the next leg of the journey. This was where traffic was backing up. I made a pit stop for some fuel, hung a left on Petrified Forest Rd and later split off on Porter Creek. I am SO GLAD. The geography and topography along Porter Creek was amazing. What a view chillin’ and cruising in the pickup! It was sooo good. Upon retu...

thesonomavine.com thesonomavine.com

The Sonoma Vine

http://www.thesonomavine.com/tagged/sonoma-county

Sonoma - Best traveled in a pickup truck [Pt 2]. If you recall from my last post, I was wrapping up my visit with Dylan at Pine Ridge. After sampling some amazing wine, I headed off on the next leg of the journey. This was where traffic was backing up. I made a pit stop for some fuel, hung a left on Petrified Forest Rd and later split off on Porter Creek. I am SO GLAD. The geography and topography along Porter Creek was amazing. What a view chillin’ and cruising in the pickup! It was sooo good. Upon retu...

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Dodd's Blog

You can find me on Twitter. The Decision Process For Raising The Price Of My Saas App By 66%. So this title may be a bit of click bait; I did recently raise the cost of MoonClerk. By 66% but it’s just our introductory price and it just went from $9 to $15. That may not sound like a big deal but I put a lot of thought into this decision and MoonClerk is my livelihood, so it sure seems. Like a big deal to me. Our original pricing model and how we arrived at it. The steps I took to try to improve our pricing.

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