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Spreadsheets Etc. | Short thoughts and the occasional essay on startups, analytics and technology

Short thoughts and the occasional essay on startups, analytics and technology

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Spreadsheets Etc. | Short thoughts and the occasional essay on startups, analytics and technology | blog.foroobar.com Reviews

https://blog.foroobar.com

Short thoughts and the occasional essay on startups, analytics and technology

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Measuring marketing value through incrementality experiments | Spreadsheets Etc.

http://blog.foroobar.com/2014/09/measuring-marketing-value-through-incrementality-experiments

Short thoughts and the occasional essay on startups, analytics and technology. Measuring marketing value through incrementality experiments. Last week Google released CausalImpact. An open-source r package that both improves and simplifies incrementality analysis of time series data. For marketers who do not always have the luxury of A/B tests but still want to be data-driven, this package should be a core part of the toolkit. Based on original research. How do television ads affect website visits? Find ...

2

Biz dev done right | Spreadsheets Etc.

http://blog.foroobar.com/2013/05/biz-dev-done-right

Short thoughts and the occasional essay on startups, analytics and technology. Biz dev done right. Via Andrew Parker of Spark Capital, the key to business development is understanding your audience. The core of this idea is more broad than BD; rarely are organizational interests in perfect alignment with individual incentives. In product, marketing and sales just like BD and across companies of all sizes, this concept is the single biggest predictor of GSD. May 9, 2013. By Michael C. Foroobar.

3

Analytics and digital decision makers in marketing | Spreadsheets Etc.

http://blog.foroobar.com/2013/05/analytics-and-digital-decision-makers-in-marketing

Short thoughts and the occasional essay on startups, analytics and technology. Analytics and digital decision makers in marketing. HBR sums up the trajectory and redefinition of Analytics. Quantitative marketing is nothing new: today’s growth hacker. Is yesteryear’s database marketer. Digital decision makers are coming of age. 8211; as young marketers work their way up the corporate ladder, they are bringing new perspectives around digital and measurement. Tracking technologies have improved. May 8, 2013.

4

Marketplaces on the internet | Spreadsheets Etc.

http://blog.foroobar.com/2013/11/marketplaces-on-the-internet

Short thoughts and the occasional essay on startups, analytics and technology. Marketplaces on the internet. Spreadsheet and encourage you to take a look. How does pricing affect liquidity? What is the current power dynamic between consumes and suppliers? How do we balance the risk of transparency? Benchmark has invested in eBay, OpenTable, uShip and some of the largest digital marketplaces. Bill Gurley uses 10 dimensions to evaluate marketplaces. And applies this framework to DogVacay. November 13, 2013.

5

Not all impressions are created equal | Spreadsheets Etc.

http://blog.foroobar.com/2014/03/not-all-impressions-are-created-equal

Short thoughts and the occasional essay on startups, analytics and technology. Not all impressions are created equal. At the core of Tony’s Attention Web is quality versus quantity. It’s an issue which affects both publishers and advertisers and requires a fundamental rethink of digital measurement techniques:. Easier said than done but there’s a wealth of innovative and practical research being done to solve core issues like viewability and incremental value. To learn more about the basics:. Chartbeat r...

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A Deeper Look at Uber’s Dynamic Pricing Model | Above the Crowd | By Bill Gurley

http://abovethecrowd.com/2014/03/11/a-deeper-look-at-ubers-dynamic-pricing-model

A Deeper Look at Uber’s Dynamic Pricing Model. March 11, 2014:. Over the course of the past year, many writers have offered their perspectives on Uber’s dynamic pricing strategy. Perhaps the only consistency is that people have deeply passionate views on this topic. However, there are still many misperceptions about how the model works, and the purpose of this post is to clarify some of those misperceptions. Clarifying Certain Specifics Regarding Uber. 3) Uber is a committed to being a low-price leader.

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