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Think Locally | The Loladex Blog

8220;local” is lowercase. Sep 22, 2011 Local media. This book is irrelevant. A friend is working to make his big newspaper more relevant online. This paper has lots of local outposts, and he wants to get them involved. So how’s it working out? 8220;The trouble is. 8221; he complains. “No matter what the plan is, they have a problem with it.”. That uppercase ‘J’ — ouch. Be making a difference. What’s an uppercase Journalist, exactly? There is nothing sacred to be protected here. Alas, many uppercase Journ...

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8220;local” is lowercase. Sep 22, 2011 Local media. This book is irrelevant. A friend is working to make his big newspaper more relevant online. This paper has lots of local outposts, and he wants to get them involved. So how’s it working out? 8220;The trouble is. 8221; he complains. “No matter what the plan is, they have a problem with it.”. That uppercase ‘J’ — ouch. Be making a difference. What’s an uppercase Journalist, exactly? There is nothing sacred to be protected here. Alas, many uppercase Journ...

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Think Locally | The Loladex Blog | blog.loladex.com Reviews

https://blog.loladex.com

8220;local” is lowercase. Sep 22, 2011 Local media. This book is irrelevant. A friend is working to make his big newspaper more relevant online. This paper has lots of local outposts, and he wants to get them involved. So how’s it working out? 8220;The trouble is. 8221; he complains. “No matter what the plan is, they have a problem with it.”. That uppercase ‘J’ — ouch. Be making a difference. What’s an uppercase Journalist, exactly? There is nothing sacred to be protected here. Alas, many uppercase Journ...

INTERNAL PAGES

blog.loladex.com

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Who wrote that review? | Think Locally

http://blog.loladex.com/2008/05/25/who-wrote-that-review

Who wrote that review? May 25, 2008 Local search. I recently saw this post. I know I’ll be called naive, but I was surprised at its blatancy. This guy Stephen Espinosa (whom I don’t know) helps local businesses promote themselves online. His advice is to get your “clients” to post reviews on popular sites the quote marks are his, and he adds a smiley face in case we don’t get it:. I won’t spell it out fully, since he doesn’t, but this seems like an opportune moment to talk about fake reviews. I used to b...

2

The whole chicken-and-egg thing | Think Locally

http://blog.loladex.com/2007/04/27/the-whole-chicken-and-egg-thing

The whole chicken-and-egg thing. Apr 27, 2007 Being a startup. It’s easy enough to get a “local social” site up and running. (Or let’s say it is, anyway.) The challenge is getting people to use it. Because obviously, if a site is supposed to be animated by the contributions of its users, people won’t find it compelling until those contributions exist in sufficient numbers. And if people don’t find a site compelling, why would they bother contributing in the first place? Its very first user. The site must...

3

How Loladex worked, part 2: Making recommendations | Think Locally

http://blog.loladex.com/2011/08/15/how-loladex-worked-part-2-making-recommendations

How Loladex worked, part 2: Making recommendations. Aug 15, 2011 Loladex. OK, first some background. People like to ask for recommendations on Facebook. This was becoming evident in 2008; by now it’s entrenched behavior. Mostly people ask via their status. Last month, for instance, my sister asked:. Need recommendations for semi-foodie restaurant in NYC that a chef would like. She quickly got a bunch of referrals from her friends, including a recommendation for a nice place called Dell’Anima. Unstructure...

4

Getting people to use Loladex (Part 1) | Think Locally

http://blog.loladex.com/2008/05/21/getting-people-to-use-loladex-part-1

Getting people to use Loladex (Part 1). May 21, 2008 Competitors. Why would anyone start using Loladex? We get asked this question a lot. I’ve posted before about the chicken-and-egg issue. Albeit in general terms. Probably I should update those thoughts: Since we started focusing on social networks, we’ve learned a bunch. But for now, let me address Loladex’s specific challenge: How do we motivate people to rate local businesses via a Facebook application? Why would anyone do such a thing? If you were s...

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Think Locally | The Loladex Blog

8220;local” is lowercase. Sep 22, 2011 Local media. This book is irrelevant. A friend is working to make his big newspaper more relevant online. This paper has lots of local outposts, and he wants to get them involved. So how’s it working out? 8220;The trouble is. 8221; he complains. “No matter what the plan is, they have a problem with it.”. That uppercase ‘J’ — ouch. Be making a difference. What’s an uppercase Journalist, exactly? There is nothing sacred to be protected here. Alas, many uppercase Journ...

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