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MarketCapture Blog

An idea-exchange for B2B software marketing executives

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MarketCapture Blog | blog.marketcapture.com Reviews
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An idea-exchange for B2B software marketing executives
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5 labels branding
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9 for a mature
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marketcapture blog,this miracle product,google's ad,coke’s ad,labels branding,marketing strategy,0 comments,always be qualifying,for a mature,for a new,happy qualifying,labels marketing strategy,product management,surveys,industry benchmarks,step two
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MarketCapture Blog | blog.marketcapture.com Reviews

https://blog.marketcapture.com

An idea-exchange for B2B software marketing executives

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blog.marketcapture.com blog.marketcapture.com
1

MarketCapture Blog: How Earnix Doubled Its Sales on the Heels of the Financial Crisis

http://blog.marketcapture.com/2011/02/how-earnix-doubled-its-sales-on-heels.html

An idea-exchange for B2B software marketing executives. Tuesday, February 08, 2011. How Earnix Doubled Its Sales on the Heels of the Financial Crisis. Let’s start with the numbers. Since the financial crisis hit in 2008, Earnix. Has doubled its sales, doubled the number of customers, and turned profitable. I asked Earnix CEO David Schapiro. To share with us some of the reasons the company has been able to pull off this impressive feat. Key to success #1: Focus on value to the customer. Our renewal rate i...

2

MarketCapture Blog: Additional lessons learned (or re-learned) in 2010

http://blog.marketcapture.com/2010/12/additional-marketing-lessons-learned-or.html

An idea-exchange for B2B software marketing executives. Thursday, December 30, 2010. Additional lessons learned (or re-learned) in 2010. Here are a few additional lessons learned from our recent work and conversations with some very smart marketers ( see previous post. 1 Nail it before you scale it. Do we know who will buy our product? Are these people jumping up and down when they hear about it? More importantly, how much will they be willing to pay for it? Elementary, but so hard to do…. Contract betwe...

3

MarketCapture Blog: Marketing in a Downturn

http://blog.marketcapture.com/2008/12/marketing-in-downturn.html

An idea-exchange for B2B software marketing executives. Thursday, December 04, 2008. Marketing in a Downturn. The first thing that comes to mind when you think about marketing during an economic downturn is why bother. Nobody buys anyways, so why do we need any marketing? On a second thought, is this really the case? We now know that the US has been in a recession since the end of 2007. Does it mean that nobody bought anything? So what should a software marketer do? First order of business is to use this...

4

MarketCapture Blog: Lessons learned from our clients: When is it time to change your demand generation strategy?

http://blog.marketcapture.com/2010/12/lessons-learned-from-our-clients-adjust.html

An idea-exchange for B2B software marketing executives. Monday, December 27, 2010. Lessons learned from our clients: When is it time to change your demand generation strategy? Is a great success story. The company’s SaaS solutions help SAP customers automate their ERP upgrades and save thousands of hours in the process. When Panaya first started marketing its solution, the challenge was to get the word out as quickly as possible, says Chief Marketing Officer Amit Bendov. Instead of working on Leads, the ...

5

MarketCapture Blog: Can you double your sales this year?

http://blog.marketcapture.com/2012/04/can-youdouble-your-sales-this-year-i.html

An idea-exchange for B2B software marketing executives. Sunday, April 15, 2012. Can you double your sales this year? I bet most of you can. It’s simply physics. You don’t put enough leads at the top of the funnel, you don’t get enough sales at the bottom. Yes, I am sure you can plug some of the holes in your leaky funnel and improve your conversion rates. But as long as your conversion rate is greater than zero, more leads at the top mean more sales at the bottom. First, do more. As we have shown before.

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