greenormal.blogspot.com
greenormal: Interview on Green Marketing
http://greenormal.blogspot.com/2011/02/interview-on-green-marketing.html
The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Friday, 11 February 2011. Interview on Green Marketing. To celebrate the launch of the CIM (Chartered Institute of Marketing) "The Marketing Century" book next friday (which I wrote the chapter on sustainability and marketing in) here is a video interview with yours truly from my friends at Wiley. More on the Marketing Century book at the Cim site here. Subscribe to: Post Comments (Atom). Subscribe in a reader.
greenormal.blogspot.com
greenormal: New article for Sublime magazine (draft - comments?)
http://greenormal.blogspot.com/2011/03/new-article-for-sublime-magazine-draft.html
The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Thursday, 10 March 2011. New article for Sublime magazine (draft - comments? You’d think it would be the death of indiscretion? But quite the opposite. Because of course, if you think about it, I just described one of the many stubbornly strange features of social media. Let me explain or elaborate, through some typical examples:. At the time it struck me simply as an amusing new variant on the idea of the “ele...
7thfloor.wordpress.com
May | 2009 | 7thfloor
https://7thfloor.wordpress.com/2009/05
Archive for May, 2009. Now THIS Is What I’m Talking About. Wednesday, 13 May 2009. Spent the day out in the woods with some old and new friends looking at 800-year-old cedars and one-year-old harvests. The logging shows were way cooler. These guys have figured out how to purchase small parcels (40 to 200 acres) that the big industrial forest products companies don’t want to touch, pay special attention to stream buffers, owls and wildlife, and make 30-80% returns. How? Top Ten Myths About Sustainability.
7thfloor.wordpress.com
June | 2009 | 7thfloor
https://7thfloor.wordpress.com/2009/06
Archive for June, 2009. Monday, 1 June 2009. More and magazines are putting out special “green issues.”. The response from readers? Underwhelming. Successful green issues do one of two things (or both, ideally): 1) Feature a celebrity on the cover, 2) Feature a useful “how-to” theme. Institute for the Future. Natural Step Network USA. Blog at WordPress.com.
7thfloor.wordpress.com
October | 2009 | 7thfloor
https://7thfloor.wordpress.com/2009/10
Archive for October, 2009. Thursday, 1 October 2009. How do the top 500 corporations in America stack up. In terms of green? For more than a year, Newsweek worked with leading environmental researchers KLD Research and Analytics, Trucost, and CorporateRegister.com to rank. The 500 largest U.S. companies based on their actual environmental performance, policies, and reputation. Reactions from to the rankings vary, but long time GreenBiz guru Joel Makower. Sees this list as a good start.
7thfloor.wordpress.com
September | 2009 | 7thfloor
https://7thfloor.wordpress.com/2009/09
Archive for September, 2009. The Next Big Thing. Wednesday, 16 September 2009. Tom Friedman is usually kind of clueless (The World Is Flat) and late to the party (green is going to be big). But he hits it about right in today’s column. Institute for the Future. Natural Step Network USA. Create a free website or blog at WordPress.com.
7thfloor.wordpress.com
June | 2008 | 7thfloor
https://7thfloor.wordpress.com/2008/06
Archive for June, 2008. Wednesday, 11 June 2008. Carsten Henningsen came by in May and described Portfolio 21. Nike, Electrolux, Nokia, Google, Intel and Toyota are among the many recognizable brands represented in the fund. Why pay attention to Portfolio 21? Institute for the Future. Natural Step Network USA. Create a free website or blog at WordPress.com.
greenormal.blogspot.com
greenormal: Green Book - a worthy winner
http://greenormal.blogspot.com/2011/01/green-book-worthy-winner.html
The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Tuesday, 25 January 2011. Green Book - a worthy winner. Via my friends at Grayling). From Open Planet Ideas. After three months of concepting, collaboration and evaluation, Sony and WWF have today announced that the GreenBook concept by Paul Frigout has been selected as the final concept to be taken through to realisation from the innovative community platform, Open Planet Ideas. Morgan David, head of Sony’s Br...
greenormal.blogspot.com
greenormal: A Very Nice Ad
http://greenormal.blogspot.com/2011/09/very-nice-ad.html
The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Monday, 5 September 2011. A Very Nice Ad. Via Jane Allen at yammer.com). Subscribe to: Post Comments (Atom). Feed Widget (if you use an rss reader you know what to do). Subscribe in a reader. Doors of perception blog. Peter Martin (Junkk Male). London, United Kingdom. View my complete profile. Planning above and beyond. Picture Window template. Powered by Blogger.
greenormal.blogspot.com
greenormal: 10/10/10 - the world's biggest party (350.org)
http://greenormal.blogspot.com/2010/10/101010-worlds-biggest-party-350org.html
The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Tuesday, 5 October 2010. 10/10/10 - the world's biggest party (350.org). This just through from our friends at 350.org. The world is throwing a party this Sunday, and we wanted to make sure you got the invitation. This summer, a series of unprecedented natural disasters including floods, fires, landslides, droughts and record heat showed the world that our global warming future is already a scary reality. All told, m...