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Underscore is where the creative minds at M. Millan explore emerging trends and share ideas and insights that we think will be of interest to savvy B2B marketers. Get jamming: Hitting the right notes in your creative shop. Posted by James Hale. On Dec 7, 2016 10:06:31 AM. Using empathy to enhance your brand. Posted by Casey Tourangeau. On Oct 31, 2016 2:30:00 PM. Rebrand rebellion: The rules we broke and why we broke them. Posted by Jennifer Van De Vooren. On Sep 23, 2016 8:55:00 AM. Posted by Steve Shock.

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Underscore is where the creative minds at M. Millan explore emerging trends and share ideas and insights that we think will be of interest to savvy B2B marketers. Get jamming: Hitting the right notes in your creative shop. Posted by James Hale. On Dec 7, 2016 10:06:31 AM. Using empathy to enhance your brand. Posted by Casey Tourangeau. On Oct 31, 2016 2:30:00 PM. Rebrand rebellion: The rules we broke and why we broke them. Posted by Jennifer Van De Vooren. On Sep 23, 2016 8:55:00 AM. Posted by Steve Shock.
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Insights | blog.mcmillan.com Reviews

https://blog.mcmillan.com

Underscore is where the creative minds at M. Millan explore emerging trends and share ideas and insights that we think will be of interest to savvy B2B marketers. Get jamming: Hitting the right notes in your creative shop. Posted by James Hale. On Dec 7, 2016 10:06:31 AM. Using empathy to enhance your brand. Posted by Casey Tourangeau. On Oct 31, 2016 2:30:00 PM. Rebrand rebellion: The rules we broke and why we broke them. Posted by Jennifer Van De Vooren. On Sep 23, 2016 8:55:00 AM. Posted by Steve Shock.

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1

Insights | Brendan Wilson

http://blog.mcmillan.com/author/brendan-wilson

Underscore is where the creative minds at M. Millan explore emerging trends and share ideas and insights that we think will be of interest to savvy B2B marketers. Rise of the intern. Posted by Brendan Wilson. On Jul 22, 2016 1:46:47 PM. SUBSCRIBE TO EMAIL UPDATES. Millan's occasional newsletter, webinar invitations and random humblebrags. Your subscription information will be kept strictly confidential and will be used only to send information from us to you, until you tell us to stop.

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Insights

http://blog.mcmillan.com/all

Underscore is where the creative minds at M. Millan explore emerging trends and share ideas and insights that we think will be of interest to savvy B2B marketers. Why 2017 spells the end of McMillan, the agency I founded 20 years ago. Anchor your CX in thoughtful UX for a lasting first impression. Get jamming: Hitting the right notes in your creative shop. Using empathy to enhance your brand. Rebrand rebellion: The rules we broke and why we broke them. Lessons learned from Adobe Creative Jam. Three cool ...

3

Insights | Lubna Sadik

http://blog.mcmillan.com/author/lubna-sadik

Underscore is where the creative minds at M. Millan explore emerging trends and share ideas and insights that we think will be of interest to savvy B2B marketers. Finding a positive company culture: The key to succeeding in your personal and professional life. Posted by Lubna Sadik. On Sep 1, 2016 3:10:45 PM. SUBSCRIBE TO EMAIL UPDATES. Millan's occasional newsletter, webinar invitations and random humblebrags. Why 2017 spells the end of McMillan, the agency I founded 20 years ago.

4

Using empathy to enhance your brand

http://blog.mcmillan.com/using_empathy_to_enhance_your_brand

Underscore is where the creative minds at M. Millan explore emerging trends and share ideas and insights that we think will be of interest to savvy B2B marketers. Using empathy to enhance your brand. On Oct 31, 2016 2:30:00 PM. A Michael Zavacky original. As a user experience designer at M. Our job is to address that need as clearly as we can. A 2015 Gartner report. Your product is your customers’ day-to-day experience of your brand. When we think of the customer experience as continuous, the importance ...

5

Finding a positive company culture: The key to succeeding in your personal and professional life

http://blog.mcmillan.com/finding-a-positive-company-culture-the-key-to-succeeding-in-your-personal-and-professional-life

Underscore is where the creative minds at M. Millan explore emerging trends and share ideas and insights that we think will be of interest to savvy B2B marketers. Finding a positive company culture: The key to succeeding in your personal and professional life. On Sep 1, 2016 3:10:45 PM. A Michael Zavacky original. I thought back to my MBA days, how fascinated I was by the many agency stories a classmate loved to share. He usually began with When I was on the Volkswagen account . . . The agency world seem...

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LINKS TO THIS WEBSITE

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Intuit | McMillan

http://www.mcmillan.com/work/campaigns/itu-quickopedia.html

Intuit’s been the leader in accounting software for a while, and enjoys the enviable position of having many long-standing customers. Today, many of its products and services are in the cloud great when you’re a tech geek, slightly intimidating when you’re a somewhat conservative accountant. It’s a friendly educational series that aims to help Intuit’s customers ease their way into a new space. No sales or offers; just tips, hints, and how-to’s. It debuted well and continues to enjoy rave reviews.

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Hitachi Data Systems (HDS) | McMillan

http://www.mcmillan.com/work/campaigns/hds-next.html

Hitachi Data Systems (HDS). HDS needed a consistent look and feel for a series of campaigns that would run in multiple countries and languages, promote diverse products and services, and span at least two fiscal years. More Hitachi Data Systems.

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Eastwick | McMillan

http://www.mcmillan.com/work/campaigns/est-brand.html

There’s this certain requirement to live and breathe amongst tech giants: be current. Technologies change, companies change so Eastwick changed. Serving high-impact brand strategies to some of the world’s great tech companies, Eastwick knows how to roll with change. To better present their uncanny ability to adapt, Eastwick turned to M. For a new look make that looks who needs one logo when you can have three, four or five?

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McMillan Interns | McMillan

http://www.mcmillan.com/work/campaigns/mcm-arcade.html

Ottawa International Animation Festival" data-placement="bottom". A Token of Gratitude. To thank our doe-eyed interns for (a) all their hard work, and (b) guiding us through the complex and terrifying world of millennial culture (what exactly is a Kimbo Slice? We created an 8-bit video game that features them as playable characters. The setting: a pixelated M. Office. The goal: to come up with ideas for our next campaign by interacting with their real-life coworkers.

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Innovapost | McMillan

http://www.mcmillan.com/work/campaigns/inp-brand-refresh.html

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Conversant | McMillan

http://www.mcmillan.com/work/campaigns/mos-rebrand.html

When global IP management company MOSAID needed to create a new brand, it discovered that the agency best suited for the job was right in its backyard. There is more to this rebrand than initially meets the eye: Conversant will use it as a platform to reposition itself as a respected leader in an industry tainted with a bad reputation. Ldquo;Introducing Conversant” Video. Ldquo;Introducing Conversant” Video.

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People | McMillan

http://www.mcmillan.com/people.html

Who do these people think they are? CEO and Chief Creative Officer. Vice President, Client Services. Vice President, Strategic Services. Vice President, Operations. Jennifer Van De Vooren. Account Director, Digital. Associate Director, Strategy. Leader, Digital Experience. Associate Director, Technology. Director, Marketing Technologies.

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Unify | McMillan

http://www.mcmillan.com/work/campaigns/uni-launch.html

It takes creativity, drive, determination, and a small army to relaunch a company in this case, rebranding a multibillion-dollar communications firm called Siemens Enterprise Communications as Unify. As the lead creative agency, M.

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Careers | McMillan

http://www.mcmillan.com/careers.html

We’re determined to prove to the world that you can do cool sh! T in business-to-business advertising. We don’t just do B2B work that works. We do B2B work that disrupts the workday and wins awards. If you think you have the skills and experience to join us on our epic adventure, we’d love to hear how you can help us make what we do even better. Don’t see something specific to you? Send us a general submission. And we’ll contact you if something comes up. Are you a free agent with a remarkable skill set?

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CA Technologies | McMillan

http://www.mcmillan.com/work/campaigns/cpt-smart-papers.html

Hitachi Data Systems (HDS)" data-placement="bottom". Ottawa International Animation Festival" data-placement="bottom". Was asked by CA to redesign the marketing-focused Smart Paper included as a folded insert in its award-winning.

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Underscore is where the creative minds at M. Millan explore emerging trends and share ideas and insights that we think will be of interest to savvy B2B marketers. Get jamming: Hitting the right notes in your creative shop. Posted by James Hale. On Dec 7, 2016 10:06:31 AM. Using empathy to enhance your brand. Posted by Casey Tourangeau. On Oct 31, 2016 2:30:00 PM. Rebrand rebellion: The rules we broke and why we broke them. Posted by Jennifer Van De Vooren. On Sep 23, 2016 8:55:00 AM. Posted by Steve Shock.

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