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#DigATL 5 Strategies for Integrating Mobile | Marketing Molly
https://marketingmolly.wordpress.com/2011/11/15/digatl-5-strategies-for-integrating-mobile
Just another WordPress.com site. DigATL 5 Strategies for Integrating Mobile. 5 Strategies for Integrating Mobile. Kelsey Advertising and Design. Georgia Tech’s Klaus Advanced Computing Building. Day 2 of Digital Atlanta. 1) Look at both sides of the AIDA sales funnel. Your relationship with customer goes far beyond the purchase decision, therefore think of the sales process more as an hourglass than a funnel. Every stage of this 2 sided funnel is an opportunity to engage with customer. It is critical to ...
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#DigATL The Evolving Multi-channel Experience and Mobile Ecosystem | Marketing Molly
https://marketingmolly.wordpress.com/2011/11/16/digatl-the-evolving-multi-channel-experience-and-mobile-ecosystem
Just another WordPress.com site. DigATL The Evolving Multi-channel Experience and Mobile Ecosystem. The Evolving Multi-channel Experience and Mobile Ecosystem. Georgia Tech’s Klaus Advanced Computing Building. Day 2 of Digital Atlanta. Check out the slide deck from the presentation for a visual representation. Evolving Multi-channel Experience and Mobile Ecosystem. Three rules for creating engaging experiences for customers (Forrester Research). Immediacy getting the right content at the right time.
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Social Media CRM and ROI #DigATL | Marketing Molly
https://marketingmolly.wordpress.com/2011/11/24/social-media-crm-and-roi-digatl
Just another WordPress.com site. Social Media CRM and ROI #DigATL. Social Media CRM and ROI. Day 4 of Digital Atlanta, Social Track. Social CRM and ROI is something I am really interested in (checkout my Marketing 2.0 Thesis in box.net section on right) so this event was one of my highlights of the conference! My notes from this session were pretty rough, so I borrowed. From the powerpoint he used while presenting. I must cite this fact because I don’t want to be accused of plagiarizing! What does your p...
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#DigATL Computing in the Post-PC Era | Marketing Molly
https://marketingmolly.wordpress.com/2011/11/16/digatl-computing-in-the-post-pc-era
Just another WordPress.com site. DigATL Computing in the Post-PC Era. Computing in the Post-PC Era. Georgia Tech’s Klaus Advanced Computing Building. Day 2 of Digital Atlanta. Computing in the Post PC Era. 11% of Americans own a tablet. 20% of Americans own connected TVs. Statistics to Guide Your Marketing in the Post PC Era:. 76% prefer using tablet at home – Tablets are not exclusively mobile. Implications:. Focus on correct devices. On the correct behaviors. On the correct media. How will people acces...
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Digital Atlanta Kicks-off with Discussion of Oldest Form of Marketing – WOM | Marketing Molly
https://marketingmolly.wordpress.com/2011/11/08/digatl_kickoff
Just another WordPress.com site. Digital Atlanta Kicks-off with Discussion of Oldest Form of Marketing – WOM. Got my official badge for the week. Tonight I rushed through traffic from Athens to the Newell Rubbermaid HQ to hear Digital Atlanta’s opening night keynote speaker Ted Wright from Fizz (@Fizz Womm). The following are my notes from the event beginning with a ton of great stats:. 76% of people do not trust corporate commercial advertising. 71% of WOM conversations take place face to face! Identify...